Search results for “[subject: consumer-behavior]”

• Author(s): Gordon C., II Bruner • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - ResearchThe Marketing Scales Handbook series is the longest-running s...

• Author(s): Linda M. Scott | Rajeev Batra • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdis...

• Author(s): Juliet Schor | Douglas B. Holt • Publisher: New Press • Publisher Imprint: New Press • BISAC: Consumer Behavior - GeneralA unique and definitive read on our "national passion"--buying stuff--and its consequences for American society,...

• Author(s): Theresa Wetzel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementStudienarbeit aus dem Jahr 2013 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,1, ( Europäische ...

• Author(s): John O'Shaughnessy • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional i...

• Author(s): Jeffrey R Taylor • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsThis factbook provides an overview of China's consumers, their incomes, and the goods and services on which they spe...

• Author(s): Mathias Kemner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Berufsakademie Ost-F...

• Author(s): Russell W. Belk | Clifford Schultz | Guliz Ger • Publisher: Jai Press Inc. • Publisher Imprint: Jai Press Inc. • BISAC: Economics - MacroeconomicsThis volume focuses very sharply on emerging economies, specifically on Croatia, Poland...

• Author(s): Sarah Höttges • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Fachhochschule des bfi Wien Gmb...

• Author(s): Avinash Kapoor • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchEmotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or mal...

• Author(s): Aylin Kästner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Otto-Friedrich-Universität Bamberg (Europä...

• Author(s): David Prakash • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: E-Commerce - General (see also Computers - Electronic CommerDigital technologies are driving the application of dynamic pricing. Tod...

• Author(s): Gordon C., II Bruner • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralThe Marketing Scales Handbook series is the longest-running set of books that provides reviews...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Marketing - ResearchHow social change influences human behavioral change ? Why human behavior may be influenced by social change? Our individual behavior w...

• Author(s): Maike Schubert | Maria Stuffrein • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralProjektarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note: 1,3, FOM Esse...

• Author(s): Llamas | Rosa • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralSince the publication of the ground-breaking first edition, there has been an exponenti...

• Author(s): Hy Mariampolski • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • BISAC: Marketing - ResearchEthnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to ident...

• Author(s): Brian M. Young • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis book approaches consumer psychology from a unique perspective - it covers the entire lifesp...

• Author(s): Smitha Siji | Sandhya Menon • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDie Vermarktung eines Produkts h�ngt davon ab, wie sich Verbraucher verhalten, wenn sie einen explizite...

• Author(s): Gareth J. Harvey • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for und...

• Author(s): Leon Zurawicki • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverOver the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common st...

• Author(s): Nguyen Thi Van Anh | Robert McClelland | Nguyen Hoang Thuan • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralThis book provides valuable insights into omnichannel customer behaviour and experien...

• Author(s): Etienne-B • Publisher: Univ Europeenne • Publisher Imprint: Univ Europeenne • BISAC: Marketing - GeneralCet ouvrage met au jour les conditions de validit� des liens entre l''attitude, l''intention et le comportement dans un contexte ...

• Author(s): Valentin Nehls • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 69%, Anglia Rusk...

• Author(s): Helene Viot • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralQuando se trata de escolher uma �nica garrafa de vinho de entre uma vasta gama de escolha numa loja de vi...

• Author(s): Mahesh Gadekar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementIl libro è stato scritto per gli studenti della facoltà di management specializzati nel campo della g...

• Author(s): Williams Alastair • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & Tourism'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospit...

• Author(s): Jean-Charles Chebat • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Cana...

• Author(s): Jean-Charles Chebat • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Cana...

• Author(s): Tjark Freundt | Prof Dr Manfred Kirchgeorg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralTjark Christian Freundt untersucht, welcher Stellenwert emotionalen Ma...

• Author(s): Robert L. King • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in F...

• Author(s): Subhajit Basu Chowdhury | Debargha Banerjee | Uddipta Ghosh • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe book contains a research...

• Author(s): Kanupriya Adlakha • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO comportamento de compra do consumidor � muito importante para qualquer produto que os consumidore...

• Author(s): Rob Harrison | Terry Newholm | Deirdre Shaw • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Marketing - Research This book is not simply the best book on the remarkable phenomenon of today′s ethic...

• Author(s): Sonja Schneeberger • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLo scopo dello studio era quello di indagare una possibile relazione tra la CSR e la disponibilit...

• Author(s): Elvis Ndembe • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Industries - GeneralThis study combines both theoretical and empirical models to test the presence of dominant or partial offsetting Behavior (OB) in the p...