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Products
Influences of Asian Cultural Identity on Global Marketing Strategies
Emily Bloom
Paperback
• Author(s): Emily Bloom • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Cultural & Ethnic Studies - GeneralSeminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwi...
View full detailsAuswirkung der Inflation auf das Kaufverhalten von Verbrauchern bei Lebensmitteleinkäufen
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2023 im Fachbereich BWL - Marktforschung, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management geme...
View full detailsLearning Leisure Consumer
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: General In global service industry, entertainment industry has high market share in overall industries. entertainment industry may include: hotel, tourism,...
View full detailsÉtude du comportement d'achat des consommateurs de logiciels de santé
Somnath Thigale, Vidya Karande-Thigale, Dipti Barge
Paperback
• Author(s): Somnath Thigale | Vidya Karande-Thigale | Dipti Barge • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Administration - GeneralLe comportement d'achat des consommateurs est un domaine d'�tude rel...
View full detailsDie Abhängigkeit des Konsumverhaltens von äußeren Reizen und die Bedeutung der klassischen Konditionierung im Kontext
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,2, ( Europäische ...
View full detailsAgricultural Marketing and Consumer Behavior in a Changing World
Berend Wierenga
Hardcover
• Author(s): Berend Wierenga • Publisher: Springer • Publisher Imprint: Springer • BISAC: Agriculture - GeneralAs in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating...
View full detailsThe Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change
Kaela Jubas
Paperback
• Author(s): Kaela Jubas • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing th...
View full detailsMultifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
David J. Burns
Paperback
• Author(s): David J. Burns • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialConsumer culture influences virtually all activities within modern societies and has ...
View full detailsFactors Influence Future US Consumer Behavior
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralThis book concerns how to apply behavioral economy and psychological methods to predict future America consumption market trend....
View full detailsEntscheidende Emotionen für den Kauferfolg. Über die Zusammenführung visueller und sprachlicher Stilmittel in der Fernsehwerbung
Verena Laqua
Paperback
• Author(s): Verena Laqua • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralUnternehmen stehen vor gro en Herausforderungen, wenn es darum geht, die eigene Marke von der Konkurrenz abzuheben und Kunden für sich zu ge...
View full detailsConsumer Sense of Self and Identity
Russell W. Belk, Vibrant Publishers
Hardcover
• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralConsumer Sense of Self and Identity explores how our possessions, purchases, and consump...
View full detailsDie Verpackung in der Produktpolitik: Aktueller Stand und zukünftige Entwicklungen
Natalie Walz
Paperback
• Author(s): Natalie Walz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementBachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Sprache: Deutsch, Abstract...
View full detailsBehavioral Economy Theory
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Purchasing & Buying This book divides two parts to explain how environment economy factors which can influence consumer beh...
View full detailsModern Consumer Behavior at the Intersection of AI and Social Media
Gopalakrishnan Soundararajan, Ruksana Banu
Paperback
• Author(s): Gopalakrishnan Soundararajan | Ruksana Banu • Publisher: Igi Global Scientific Publishing • Publisher Imprint: Igi Global Scientific Publishing • BISAC: Consumer Behavior - GeneralIn today's digital era, the intersection of artificia...
View full detailsApplied Consumer Psychology: How to Use Psychological Insights in Marketing
Gareth J. Harvey
Hardcover
• Author(s): Gareth J. Harvey • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for und...
View full detailsComportement des consommateurs à l'égard de Colgate et Pepsodent
Brindhadevi C, Ann Mercy J, Yazhini D
Paperback
• Author(s): Brindhadevi C | Ann Mercy J | Yazhini D • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCette �tude examine et compare le comportement des consommateurs � l'�gard de Colgate ...
View full detailsStirbt die Mitte? Konsumentenverhalten im 21. Jahrhundert. Herausforderungen und Strategien für Marketing und Management
Jana Sazepin, Britta Mertens, Carsten Rennhak
Paperback
• Author(s): Jana Sazepin | Britta Mertens | Carsten Rennhak • Publisher: Ibidem Press • Publisher Imprint: Ibidem Press • BISAC: Accounting - ManagerialKundenorientierte Unternehmen erzielen im Wettbewerb Vorteile durch eine klare Positionierung...
View full detailsDie Neue Macht Der Konsumenten
Jan Rommerskirchen
Paperback
• Author(s): Jan Rommerskirchen • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralDie Konsumenten haben ihre neue Macht entdeckt. Trends und Techniken wie Digitalisierung und Individualisierung,...
View full detailsCauses of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors
C. Whan Park, Vibrant Publishers
Paperback
• Author(s): C. Whan Park | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - GeneralIn Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and...
View full detailsSustainable Consumer Behaviour and the Environment
Heesup Han
Paperback
• Author(s): Heesup Han • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis book advances the tourism and hospitality industry's contribution to meeting the United Nations S...
View full detailsNew Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers
Torben Hansen
Paperback
• Author(s): Torben Hansen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchRetailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an...
View full detailsMarketing: Gezielte Beeinflussung von Kaufverhalten sowie Kaufentscheidung privater Endverbraucher
Arthur Lämmle
Paperback
• Author(s): Arthur Lämmle • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Sales & Selling - GeneralAus der Erkenntnis, die das Schriftstück anbietet, wird es einem ermöglicht die folgenden Fähigkeiten a...
View full detailsDeceptive Advertising: Behavioral Study of A Legal Concept
Jef Richards
Paperback
• Author(s): Jef Richards • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Communication StudiesThis is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding...
View full detailsHabit Modification in Consumption
George Messinis
Paperback
• Author(s): George Messinis • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralThe explosion of the consumer society and household credit has given rise to two contrasting views of modern man. One perceives the c...
View full detailsConsumer Behaviour and the Arts: A Marketing Perspective
François Colbert
Paperback
• Author(s): François Colbert • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other ...
View full detailsAttitude, Identity, and Influence
James R. Bettman, Vibrant Publishers
Paperback
• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralAttitude, Identity, and Influence by James R. Bettman offers a compelling look into how...
View full detailsThe Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
Enrico Trevisan
Paperback
• Author(s): Enrico Trevisan • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Strategic PlanningCompanies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assumin...
View full detailsThe Economics of Digital Shopping in Central and Eastern Europe
Barbara Grabiwoda, Bogdan Mróz
Paperback
• Author(s): Barbara Grabiwoda | Bogdan Mróz • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - GeneralTransformations caused by increasing virtual connectivity reach all business touchpoi...
View full detailsSocial Influence and Consumer Behavior
Daniel Howard
Paperback
• Author(s): Daniel Howard • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Social PsychologyA good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context o...
View full detailsBranded Male: Marketing to Men
Mark Tungate
Hardcover
• Author(s): Mark Tungate • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralExplore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in ...
View full detailsMarketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 2
Irma
Hardcover
• Author(s): Irma • Publisher: Bsr • Publisher Imprint: Bsr • BISAC: Marketing - General
New Consumer Behavior Theories from Japan
Akira Shimizu
Paperback
• Author(s): Akira Shimizu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading...
View full detailsComportamento do consumidor em relação aos produtos lácteos
Margani Soma Sekhara, Gugloth Sardar
Paperback
• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralNa �ndia, o leite � produzido pelas massas e, por conseguinte, o desenvolvimen...
View full detailsA Practical Approach to Marketing Management
Kujnish Vashisht
Paperback
• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...
View full detailsFactores Determinantes Do Comportamento de Compra Do Consumidor
Tezera Alemu, Lemi Waktola
Paperback
• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralConcentrando-se nos estudantes do Campus de Woliso da Universidade de Ambo em woliso e u...
View full detailsGlobal Marketing Research
V. Kumar, Kumar
Paperback
• Author(s): V. Kumar | Kumar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralAbout the Author V. Kumar is a Regents’ Professor, Richard and Susan Lenny Distinguished Ch...
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