Search results for “[subject: consumer-behavior]”

• Author(s): Nicolai Mössbauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universit�t Bayreuth, Ver...

• Author(s): Kum Doreen • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: Marketing - GeneralMARKETING HAS EVOLVED -- HAVE YOU?Today's digital-first consumers are armed with informa...

• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralEn se concentrant sur les étudiants du campus Woliso de l'université d'Ambo et en utilisant les él...

• Author(s): William O • Publisher: SAGE Publications Inc • Publisher Imprint: SAGE Publications Inc • BISAC: Marketing - ResearchThe Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self...

• Author(s): Xuehua Wang • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores how cultural and social influences affect consumer decision making with a focus on uncertainty ...

• Author(s): Mehmet Huseyin Bilgin • Publisher: Springer • Publisher Imprint: Springer • BISAC: Management - GeneralFrom the Back CoverThis volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, ...

• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Dr...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralThis book concerns how to apply behavioral economy and psychological methods to predict future America consumption market trend....

• Author(s): Subramanian Senthilkannan Muthu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Textiles & PolymersFrom the Back CoverThis book analyses the importance of consumer behaviour in sustainable fashion and consumption. Co...

• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by J...

• Author(s): Tobias Klöckner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...

• Author(s): Sarmistha Sarma • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralPositive consumerism is the backbone to a strong economy. Examining the relationship between ...

• Author(s): Evgenia Krasteva-Blagoeva • Publisher: Springer • Publisher Imprint: Springer • BISAC: Applied PsychologyFrom the Back CoverThis fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption...

• Author(s): Akira Shimizu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading...

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Zeppelin University Friedrichshafen...

• Author(s): Sarbapriya Ray • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralCelem niniejszego badania jest zbadanie czynnik�w, kt�re wplywają na zachowania indyjskich klient�w kupują...

• Author(s): Gopalakrishnan Soundararajan | Ruksana Banu • Publisher: Igi Global Scientific Publishing • Publisher Imprint: Igi Global Scientific Publishing • BISAC: Consumer Behavior - GeneralIn today's digital era, the intersection of artificia...

• Author(s): Nikola Cuculeski | Nako Tashkov | Vasko Cuculeski • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: GeneralEste livro representa os esfor�os dos autores para fornecer uma quantidade exte...

• Author(s): Emerald Group Publishing Limited • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: Marketing - GeneralNew Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this a...

• Author(s): Torben Hansen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchRetailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an...

• Author(s): François Colbert • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other ...

• Author(s): Omar Ouro-Salim • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralTa książka jest narzędziem dla studentów w każdej dziedzinie, aby zrozumiec stopień, w jakim produkty są...

• Author(s): Roman Espejo • Publisher: Greenhaven Publishing • Publisher Imprint: Greenhaven Publishing • BISAC: Consumer Behavior - GeneralEditor Roman Espejo has compiled several essays across four chapters that debate essential topics relating...

• Author(s): Natalie Walz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementBachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Sprache: Deutsch, Abstract...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: General In global service industry, entertainment industry has high market share in overall industries. entertainment industry may include: hotel, tourism,...

• Author(s): Enrico Trevisan • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Strategic PlanningCompanies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assumin...

• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralNa �ndia, o leite � produzido pelas massas e, por conseguinte, o desenvolvimen...

• Author(s): Emily Bloom • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Cultural & Ethnic Studies - GeneralSeminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwi...

• Author(s): Mark Tungate • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralExplore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in ...

• Author(s): Jana Bäcker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Business EthicsStudienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 2.0, Johann Wolfgang Goethe-Universität Fra...

• Author(s): Ca Sourabh Pandey • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralComportamento del consumatore: Colore e tipografia nel packaging dei beni di largo consumo: Questo studio analizza l...

• Author(s): Pei-Fen Li • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, wher...

• Author(s): Daniel Howard • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Social PsychologyA good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context o...

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralAttitude, Identity, and Influence by James R. Bettman offers a compelling look into how...

• Author(s): Christine Niemczyk • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralProjektarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Hochschule für Oekon...

• Author(s): Esther Thorson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Consumer Behavior - GeneralDigital Advertising offers a detailed and current overview of the...