Search results for “[subject: consumer-behavior]”

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribu...

• Author(s): Jayavarma M | Sivaramakrishnan R • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementHonda has been the world's largest motorcycle manufactu...

• Author(s): Teresa Schauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,3, Ingolstadt University of Applied Sciences (Bus...

• Author(s): Kai-Uwe Hellmann | Dominik Schrage • Publisher: Vs Verlag Fur Sozialwissenschaften • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften • BISAC: Sociology - GeneralDas Buch befasst sich mit einem zentralen Aspekt des modernen Lebe...

• Author(s): Edward P. Krugman • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psycho...

• Author(s): John O'Shaughnessy • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional i...

• Author(s): William Francis Barnard • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: GeneralThe Buying Impulse And How To Lead It is a book written by William Francis Barnard in 1920. The book is a comprehensi...

• Author(s): Manuel Schmitt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich BWL - Marktforschung, Note: 2,3, Sprache: Deutsch, Abstract: Die Arbeit behandelt fo...

• Author(s): Erdener Kaynak • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingUnderstand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer...

• Author(s): Tibor Scitovsky | Robert H. Frank • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Consumer Behavior - GeneralWhen this classic work was first published in 1976, its central tenet--more is no...

• Author(s): Olivia St Onge • Publisher: Kendall/Hunt Publishing Company • Publisher Imprint: Kendall/Hunt Publishing Company

• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralAn Alternative Approach: Re-enchanting Consumption explores how consumption can be more ...

• Author(s): Christina Kuttnig • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2000 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Alpen-Adria-Universität Kla...

• Author(s): Alet Erasmus | Mercy Mpinganjira | Elrie Botha • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: GeneralConsumer Behaviour second edition covers the essential concepts of a subject t...

• Author(s): Etienne-B • Publisher: Univ Europeenne • Publisher Imprint: Univ Europeenne • BISAC: Marketing - GeneralCet ouvrage met au jour les conditions de validit� des liens entre l''attitude, l''intention et le comportement dans un contexte ...

• Author(s): Maëlys Debatisse • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralPodczas gdy tradycyjna reklama zostala podważona i zdyskredytowana przez konsument�w, lokowanie produktu...

• Author(s): Nikola Cuculeski | Nako Tashkov | Vasko Cuculeski • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: GeneralDieses Buch spiegelt die Bem�hungen der Autoren wider, umfassende und detaillierte Fakten und...

• Author(s): Ava Tress • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Humboldt-Universität zu Berlin (W...

• Author(s): Maëlys Debatisse • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralMentre la pubblicit� tradizionale � stata compromessa e screditata dai consumatori, il product placement sta diventand...

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Linguistics - GeneralSeminar paper from the year 2018 in the subject English Language and Literature Studies - Linguistics, grade: 90, language: English, ab...

• Author(s): Bo Hu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: ResearchRepeat travel demonstrates great potentials in terms of its size and economic contribution. However, the repeat travel market has been understudied. Theor...

• Author(s): Vibrant Publishers | Morris B. Holbrook • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralEmotions by Morris B. Holbrook explores the profound role of emotions in consumer beh...

• Author(s): Sandra Brach • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Auf Grund der zunehmenden Informationsüberflutung und Markeninflation wird es immer diffiziler neue Marken am M...

• Author(s): Niyomi Nicholas • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: Marketing - GeneralThis book, Factors Influencing Green Purchase Intention and the Mediating Role of Green Skepticism and Green Perceived Value, prese...

• Author(s): Torben Hansen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchRetailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an...

• Author(s): Elizabeth Hirschman • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThe methodological choices now confronting consumer researchers are daunting and for many years, researchers have ...

• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralIn Indien wird Milch in Massen produziert, und daher h�tte die Entwicklung der Milchwirtscha...

• Author(s): Justin Calabrese • Publisher: Green Mountain Publishing • Publisher Imprint: Green Mountain Publishing • BISAC: Marketing - ResearchEvery time you swipe your card, there's a little more going on than numbers on a receipt-it's psychol...

• Author(s): Krystyna Hradecký • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Allgemeines, Note: 1,7, FernUniversität Hagen (Douglas-Stiftungslehrstuhl für Dienstleis...

• Author(s): Eric Arnould • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Consumer Behavior - General*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory ...

• Author(s): Nicolai Mössbauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universit�t Bayreuth, Ver...

• Author(s): Smitha Siji | Sandhya Menon • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIl marketing di qualsiasi prodotto dipende dal comportamento dei consumatori quando hanno un bisogno esplic...

• Author(s): Anne Wilmshöfer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität Trier (Fachbereich II Sinolo...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Management ScienceThis book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantag...

• Author(s): Irma • Publisher: Bsr • Publisher Imprint: Bsr • BISAC: Marketing - General

• Author(s): Alf H. Walle • Publisher: Quorum Books • Publisher Imprint: Quorum Books • BISAC: Marketing - GeneralWalle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important thing...