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Drivers of Participation in Collaborative Consumption Ventures

Anna Catharin Heil

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₹5,693
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• Author(s): Anna Catharin Heil • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8,5 (NL); ...

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Abhängigkeit des Konsumverhaltens von bestimmten äußeren Reizen am Beispiel eines Touristikunternehmens

V. G

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₹2,140
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• Author(s): V. G • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,1, ( Europäische Fernhochschule Hamburg ), Sprache: De...

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La rappresentazione dei diversi generi e la sua influenza sul comportamento dei consumatori

Caroline Mochoge

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• Author(s): Caroline Mochoge • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Sociology - GeneralQuesto studio riguarda essenzialmente la sua influenza sul comportamento dei consumatori tra gli studenti universitari...

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Influencer Marketing als Verkaufsstrategie. Wie Instagram das Konsumentenverhalten beeinflusst

Anonymous

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• Author(s): Anonymous • Publisher: Science Factory • Publisher Imprint: Science Factory • BISAC: Marketing - GeneralDie Produktrecherche findet immer mehr im Internet statt, vor allem in Sozialen Medien. Das haben auch Unternehmen erkannt und nu...

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The Conflict of Price Differentiation and Price Fairness: An Analysis of Different Pricing Strategies and Their Impact of Consumers' Perception of Pri

Luisa Domanska

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• Author(s): Luisa Domanska • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Colog...

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Impact of Front-End Usability Guidelines on Evaluations of E-Commerce Web Pages

Anshu Agarwal

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• Author(s): Anshu Agarwal • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: E-Commerce - GeneralThis research examined the impact of usability guidelines and front-end web site design on consumer aesthetic evaluations of e-commerc...

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Marieke K. De Mooij

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• Author(s): Marieke K. De Mooij • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: International - MarketingMarieke de Mooij answers the fundamental questions about consumption in this new edition, using her o...

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Verbraucherverhalten

R. Vettriselvan, S. Michael

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• Author(s): R. Vettriselvan | S. Michael • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralOnline-Shopping ist der Prozess des Kaufs von Waren und Dienstleistungen von Händlern, die aufgrund de...

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Insurance and Behavioral Economics

Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow

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• Author(s): Howard C. Kunreuther | Mark V. Pauly | Stacey McMorrow • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Insurance - GeneralInsurance is an extraordinarily useful tool to manage risk. Wh...

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Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions

Hester Van Herk

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• Author(s): Hester Van Herk • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverThis integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the ...

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Legends In Consumer Behavior, James R. Bettman

Jagdish N. Sheth

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• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...

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Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions

Hester Van Herk

Hardcover

Current price ₹8,814
Original price ₹13,559
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• Author(s): Hester Van Herk • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverThis integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the ...

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Neuromarketing. Erkenntnisse, Anwendungsmöglichkeiten und Perspektiven

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralInhaltsverzeichnis Abkürzungsverzeichnis Abbildungsverzeichnis Tabellenverzeichnis 1 Einleitung 2 Theoretische Grundlagen 2.1 Definitione...

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Learning Consumer Psychology

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: GeneralIn personal emotion psychology part, I write this book aims to let readers to understand whether what the actual factors can cause dream to achieve ...

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Die Messung und Analyse von Einkaufsverhalten im stationären Handel - eine Bestandaufnahme

Peter Latzke

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• Author(s): Peter Latzke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Katholische Universität Eichst...

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Refiguring Identity in Corporate Times: Rediscovering Oneself in a Consumer Culture

David Vella

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• Author(s): David Vella • Publisher: Liverpool University Press • Publisher Imprint: Liverpool University Press • BISAC: Economics - TheoryRefiguring Identity in Corporate Times is aimed as a response to the narcissistic life-strategies promoted...

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Action and Inaction in a Social World

Dolores Albarracín

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• Author(s): Dolores Albarracín • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Cognitive Psychology & CognitionThis book explains how actions and inactions arise and change in social contexts,...

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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New On

Katja Wagner

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• Author(s): Katja Wagner • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Management ScienceFrom the Back CoverKatja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels...

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Helping Define the Field and Expand Its Horizons

Jacob Jacoby, Vibrant Publishers

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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralHelping Define the Field and Expand Its Horizons offers an insightful and comprehensive loo...

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Consumer Experiences and Emotion Management

Avinash Kapoor

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• Author(s): Avinash Kapoor • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchEmotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or mal...

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Insights on Consumer Psychology in the Digital Landscape

Kamel Mouloudj, Ahmed Chemseddine Bouarar

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• Author(s): Kamel Mouloudj | Ahmed Chemseddine Bouarar • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn recent years, the digital landscape has dramatically transformed the way consumers interact wit...

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Rethinking Consumer Data and Behavior

Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

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• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralToday's food and agricultural consumers are driven by mor...

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Market Response Models for the Analysis of new Products

Glen L. Urban

Hardcover

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• Author(s): Glen L. Urban • Publisher: Palala Press • Publisher Imprint: Palala Press • BISAC: Marketing - GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know...

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Evaluation von Produktbündeln auf Basis des Anchoring and Adjustment-Modells

Ilja Brezovac

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• Author(s): Ilja Brezovac • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Bündelung („Bundling") von Produkten dient den Unternehmen als marketing-politische Ma nahme, und ist defi...

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Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns

Gioele Zamparo

Hardcover

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• Author(s): Gioele Zamparo • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralThis book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two beha...

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Changing Consumer Positive Emotion Methods

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain wha...

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Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers

Philip Kotler, Hermanwan Kartajaya, Den Huan Hooi

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• Author(s): Philip Kotler | Hermanwan Kartajaya | Den Huan Hooi • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: International - MarketingAsia is the most populated geographical r...

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Marketing Fashion

Ekström, Karin M.

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• Author(s): Ekström | Karin M. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralFashion as a societal phenomenon has fascinated scholars in different disciplines ...

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Consumer Behavior During the Online Business Era

Jonathan Sarwono

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• Author(s): Jonathan Sarwono • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: CommerceContent of the webThis book is about consumer behavior during the era of the online business in which the discussion ...

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Comp. Cons.: COMPRAR, TENER, HACER y SER Entender el comportamiento del consumidor

The Ink Company Publishing, Andres Vrant

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• Author(s): The Ink Company Publishing | Andres Vrant • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralEl comportamiento del consumidor es el estudio de individuos, grupos u or...

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Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Célia M. Q. Ramos, Carlos M. R. Sousa, Nelson M. S. Matos

Hardcover

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• Author(s): Célia M. Q. Ramos | Carlos M. R. Sousa | Nelson M. S. Matos • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralTo improve the hospitality and tourism services provided to customers, it is nece...

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Die Existenz Des Hybriden Käufers: Verhaltenstheoretische Analyse Und Empirische Untersuchung Der Preisbereitschaft Von Konsumenten

Sonja Schmitt, Prof Dr Gertrud Moosmüller

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• Author(s): Sonja Schmitt | Prof Dr Gertrud Moosmüller • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralSonja Schmitt führt den empirischen Nachweis des hybriden Käufers und ...

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Comportamento de compra do consumidor: Um estudo sobre medicamentos sem receita médica (OTC)

Kanupriya Adlakha

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Current price ₹5,290
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• Author(s): Kanupriya Adlakha • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO comportamento de compra do consumidor � muito importante para qualquer produto que os consumidore...

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Afektywne i poznawcze reakcje zachowań konsumenckich

Sujith Jayasooriya, Shamala Kumar

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• Author(s): Sujith Jayasooriya | Shamala Kumar • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementZrozumienie zachowań konsument�w jest kluczowym elementem w opracow...

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Behavioral Pricing. Auswirkungen auf das Konsumentenverhalten

Gordon Schröder

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• Author(s): Gordon Schröder • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Bielefeld, Spr...

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Maladaptive Consumer Behavior: Theory, Research, and Intervention

Ingrid M. Martin, David W. Stewart

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• Author(s): Ingrid M. Martin | David W. Stewart • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - General