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Products
Drivers of Participation in Collaborative Consumption Ventures
Anna Catharin Heil
Paperback
• Author(s): Anna Catharin Heil • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8,5 (NL); ...
View full detailsAbhängigkeit des Konsumverhaltens von bestimmten äußeren Reizen am Beispiel eines Touristikunternehmens
V. G
Paperback
• Author(s): V. G • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,1, ( Europäische Fernhochschule Hamburg ), Sprache: De...
View full detailsLa rappresentazione dei diversi generi e la sua influenza sul comportamento dei consumatori
Caroline Mochoge
Paperback
• Author(s): Caroline Mochoge • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Sociology - GeneralQuesto studio riguarda essenzialmente la sua influenza sul comportamento dei consumatori tra gli studenti universitari...
View full detailsInfluencer Marketing als Verkaufsstrategie. Wie Instagram das Konsumentenverhalten beeinflusst
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Science Factory • Publisher Imprint: Science Factory • BISAC: Marketing - GeneralDie Produktrecherche findet immer mehr im Internet statt, vor allem in Sozialen Medien. Das haben auch Unternehmen erkannt und nu...
View full detailsThe Conflict of Price Differentiation and Price Fairness: An Analysis of Different Pricing Strategies and Their Impact of Consumers' Perception of Pri
Luisa Domanska
Paperback
• Author(s): Luisa Domanska • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Colog...
View full detailsImpact of Front-End Usability Guidelines on Evaluations of E-Commerce Web Pages
Anshu Agarwal
Paperback
• Author(s): Anshu Agarwal • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: E-Commerce - GeneralThis research examined the impact of usability guidelines and front-end web site design on consumer aesthetic evaluations of e-commerc...
View full detailsConsumer Behavior and Culture: Consequences for Global Marketing and Advertising
Marieke K. De Mooij
Paperback
• Author(s): Marieke K. De Mooij • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: International - MarketingMarieke de Mooij answers the fundamental questions about consumption in this new edition, using her o...
View full detailsVerbraucherverhalten
R. Vettriselvan, S. Michael
Paperback
• Author(s): R. Vettriselvan | S. Michael • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralOnline-Shopping ist der Prozess des Kaufs von Waren und Dienstleistungen von Händlern, die aufgrund de...
View full detailsInsurance and Behavioral Economics
Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow
Hardcover
• Author(s): Howard C. Kunreuther | Mark V. Pauly | Stacey McMorrow • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Insurance - GeneralInsurance is an extraordinarily useful tool to manage risk. Wh...
View full detailsCross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions
Hester Van Herk
Paperback
• Author(s): Hester Van Herk • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverThis integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the ...
View full detailsLegends In Consumer Behavior, James R. Bettman
Jagdish N. Sheth
Hardcover
• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...
View full detailsCross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions
Hester Van Herk
Hardcover
• Author(s): Hester Van Herk • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverThis integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the ...
View full detailsNeuromarketing. Erkenntnisse, Anwendungsmöglichkeiten und Perspektiven
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralInhaltsverzeichnis Abkürzungsverzeichnis Abbildungsverzeichnis Tabellenverzeichnis 1 Einleitung 2 Theoretische Grundlagen 2.1 Definitione...
View full detailsLearning Consumer Psychology
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: GeneralIn personal emotion psychology part, I write this book aims to let readers to understand whether what the actual factors can cause dream to achieve ...
View full detailsDie Messung und Analyse von Einkaufsverhalten im stationären Handel - eine Bestandaufnahme
Peter Latzke
Paperback
• Author(s): Peter Latzke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Katholische Universität Eichst...
View full detailsRefiguring Identity in Corporate Times: Rediscovering Oneself in a Consumer Culture
David Vella
Paperback
• Author(s): David Vella • Publisher: Liverpool University Press • Publisher Imprint: Liverpool University Press • BISAC: Economics - TheoryRefiguring Identity in Corporate Times is aimed as a response to the narcissistic life-strategies promoted...
View full detailsAction and Inaction in a Social World
Dolores Albarracín
Hardcover
• Author(s): Dolores Albarracín • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Cognitive Psychology & CognitionThis book explains how actions and inactions arise and change in social contexts,...
View full detailsDrivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New On
Katja Wagner
Paperback
• Author(s): Katja Wagner • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Management ScienceFrom the Back CoverKatja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels...
View full detailsHelping Define the Field and Expand Its Horizons
Jacob Jacoby, Vibrant Publishers
Paperback
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralHelping Define the Field and Expand Its Horizons offers an insightful and comprehensive loo...
View full detailsConsumer Experiences and Emotion Management
Avinash Kapoor
Paperback
• Author(s): Avinash Kapoor • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchEmotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or mal...
View full detailsInsights on Consumer Psychology in the Digital Landscape
Kamel Mouloudj, Ahmed Chemseddine Bouarar
Paperback
• Author(s): Kamel Mouloudj | Ahmed Chemseddine Bouarar • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn recent years, the digital landscape has dramatically transformed the way consumers interact wit...
View full detailsRethinking Consumer Data and Behavior
Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson
Paperback
• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralToday's food and agricultural consumers are driven by mor...
View full detailsMarket Response Models for the Analysis of new Products
Glen L. Urban
Hardcover
• Author(s): Glen L. Urban • Publisher: Palala Press • Publisher Imprint: Palala Press • BISAC: Marketing - GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know...
View full detailsEvaluation von Produktbündeln auf Basis des Anchoring and Adjustment-Modells
Ilja Brezovac
Paperback
• Author(s): Ilja Brezovac • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Bündelung (Bundling") von Produkten dient den Unternehmen als marketing-politische Ma nahme, und ist defi...
View full detailsMarketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns
Gioele Zamparo
Hardcover
• Author(s): Gioele Zamparo • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralThis book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two beha...
View full detailsChanging Consumer Positive Emotion Methods
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain wha...
View full detailsMarketing for Competitiveness: Asia to the World - In the Age of Digital Consumers
Philip Kotler, Hermanwan Kartajaya, Den Huan Hooi
Paperback
• Author(s): Philip Kotler | Hermanwan Kartajaya | Den Huan Hooi • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: International - MarketingAsia is the most populated geographical r...
View full detailsMarketing Fashion
Ekström, Karin M.
Paperback
• Author(s): Ekström | Karin M. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralFashion as a societal phenomenon has fascinated scholars in different disciplines ...
View full detailsConsumer Behavior During the Online Business Era
Jonathan Sarwono
Paperback
• Author(s): Jonathan Sarwono • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: CommerceContent of the webThis book is about consumer behavior during the era of the online business in which the discussion ...
View full detailsComp. Cons.: COMPRAR, TENER, HACER y SER Entender el comportamiento del consumidor
The Ink Company Publishing, Andres Vrant
Paperback
• Author(s): The Ink Company Publishing | Andres Vrant • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralEl comportamiento del consumidor es el estudio de individuos, grupos u or...
View full detailsMeasuring Consumer Behavior in Hospitality for Enhanced Decision Making
Célia M. Q. Ramos, Carlos M. R. Sousa, Nelson M. S. Matos
Hardcover
• Author(s): Célia M. Q. Ramos | Carlos M. R. Sousa | Nelson M. S. Matos • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralTo improve the hospitality and tourism services provided to customers, it is nece...
View full detailsDie Existenz Des Hybriden Käufers: Verhaltenstheoretische Analyse Und Empirische Untersuchung Der Preisbereitschaft Von Konsumenten
Sonja Schmitt, Prof Dr Gertrud Moosmüller
Paperback
• Author(s): Sonja Schmitt | Prof Dr Gertrud Moosmüller • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralSonja Schmitt führt den empirischen Nachweis des hybriden Käufers und ...
View full detailsComportamento de compra do consumidor: Um estudo sobre medicamentos sem receita médica (OTC)
Kanupriya Adlakha
Paperback
• Author(s): Kanupriya Adlakha • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO comportamento de compra do consumidor � muito importante para qualquer produto que os consumidore...
View full detailsAfektywne i poznawcze reakcje zachowań konsumenckich
Sujith Jayasooriya, Shamala Kumar
Paperback
• Author(s): Sujith Jayasooriya | Shamala Kumar • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementZrozumienie zachowań konsument�w jest kluczowym elementem w opracow...
View full detailsBehavioral Pricing. Auswirkungen auf das Konsumentenverhalten
Gordon Schröder
Paperback
• Author(s): Gordon Schröder • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Bielefeld, Spr...
View full detailsMaladaptive Consumer Behavior: Theory, Research, and Intervention
Ingrid M. Martin, David W. Stewart
Paperback
• Author(s): Ingrid M. Martin | David W. Stewart • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - General