Search results for “[subject: consumer-behavior]”

• Author(s): Joann Peck • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverThis pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consume...

• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralGlobalism and Consumption delves into the complex relationship between globalization and...

• Author(s): David Brinberg • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchMethodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate...

• Author(s): Brindhadevi C | Ann Mercy J | Yazhini D • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralQuesto studio esamina e confronta il comportamento dei consumatori nei confronti di Colgate e ...

• Author(s): Anna Catharin Heil • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8,5 (NL); ...

• Author(s): David Vella • Publisher: Liverpool University Press • Publisher Imprint: Liverpool University Press • BISAC: Economics - TheoryRefiguring Identity in Corporate Times is aimed as a response to the narcissistic life-strategies promoted...

• Author(s): Ayantunji Gbadamosi • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societ...

• Author(s): Nici Frei | Sandra Frei • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Hochschule für nachhaltige Entwi...

• Author(s): Klaus Schreiber • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralAUFBAU DER UNTERSUCHUNG Dem Verbraucher ist in den letzten Jahrzehnten zunehmend unterstellt worden, da er seine ökonomischen ...

• Author(s): Christian Schallitz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Christian-Albrechts-Unive...

• Author(s): Taner Pekdemir • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Hohenheim (Lehrs...

• Author(s): Christiana Markou • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Civil ProcedureThis book looks at two technological advancements in the area of e-commerce, which dramatically seem to change the way consume...

• Author(s): Mehmet Huseyin Bilgin • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Confe...

• Author(s): Kyong Eun Oh • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Library & Information Science - GeneralSmartphones and Information on Current Events provides unprecedented insights into young people's news ...

• Author(s): Marko Sarstedt • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into a...

• Author(s): Dr Chris | Dr Nana • Publisher: Xlibris • Publisher Imprint: Xlibris • BISAC: General

• Author(s): Ilja Brezovac • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Bündelung („Bundling") von Produkten dient den Unternehmen als marketing-politische Ma nahme, und ist defi...

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralInhaltsverzeichnis Abkürzungsverzeichnis Abbildungsverzeichnis Tabellenverzeichnis 1 Einleitung 2 Theoretische Grundlagen 2.1 Definitione...

• Author(s): Eddie M. Clark • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Advertising & PromotionLinked from the days of their origins, psychology and advertising developed as independent disciplines at almo...

• Author(s): David W. Stewart • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Economics - MacroeconomicsAt its most fundamental level, marketing is about influencing the decision making and behavior of custo...

• Author(s): Dominika Maison • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualit...

• Author(s): Lynn R. Kahle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business AspectsThe growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated ...

• Author(s): Sanmugam Annamalah | Kong Linghan • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementIn today's competitive business environments, developm...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain wha...

• Author(s): Grant David McCracken • Publisher: Indiana University Press • Publisher Imprint: Indiana University Press • BISAC: Anthropology - Cultural & Social"This book compiles and integrates highly innovative work aimed at bridging the fi...

• Author(s): R. Vettriselvan | S. Michael • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralOnline-Shopping ist der Prozess des Kaufs von Waren und Dienstleistungen von Händlern, die aufgrund de...

• Author(s): John, Jr. Sherry • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and...

• Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Tourism, Travel Guide & Hospitality • BISAC: Industries - Hospitality, Travel & TourismRoutledge Handbook of the Tourist Experience offers a comprehensive synthe...

• Author(s): Matthew Reyes • Publisher: Intechopen • Publisher Imprint: Intechopen • BISAC: Marketing - GeneralThis Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensi...

• Author(s): Silke Weißhapp • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralVordiplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: Gut, Campus02 Fachhochschule de...

• Author(s): Kishore Kumar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLa tutela dell'ambiente � un compito importante nell'era attuale. In questo libro vengono illustrate l...

• Author(s): Russell W. Belk • Publisher: Jai Press Inc. • Publisher Imprint: Jai Press Inc. • BISAC: GeneralVolume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and...

• Author(s): V. G • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,1, ( Europäische Fernhochschule Hamburg ), Sprache: De...

• Author(s): Dr MD Adnan Rahman • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Schools - Levels - HigherIn a world where digital interactions shape consumer choices, The eWOM Revolution delves into the transformative power o...

• Author(s): Patrick Layer • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralPatrick Layer untersucht erstmals die kausalen Beziehungen der Wahrnehmung der Preiskomplexität und der Informationsverarbeit...