Search results for “[subject: consumer-behavior]”

• Author(s): Moran Cerf • Publisher: The MIT Press • Publisher Imprint: The MIT Press • BISAC: Consumer Behavior - GeneralA comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions ab...

• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThere are more people over 50 than ever before, with numbers likely to continue to rise. They are wealthier, healthier...

• Author(s): Nicholas Abercrombie | Russell Whiteley Keat • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Authority of the Consumer explores the implications of consumer society' - charting its meanings in ...

• Author(s): Frank Luntz • Publisher: Grand Central Publishing • Publisher Imprint: Grand Central Publishing • BISAC: Consumer Behavior - GeneralNo one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly ...

• Author(s): Louis Hyman | Joseph Tohill • Publisher: ILR Press • Publisher Imprint: ILR Press • BISAC: Political AdvocacyConsuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make deci...

• Author(s): Manfred Hüttner • Publisher: de Gruyter • Publisher Imprint: de Gruyter • BISAC: Economics - GeneralKeine ausführliche Beschreibung für "Grundzüge der Marktforschung" verfügbar.

• Author(s): Sheldon Garon | Patricia L. MacLachlan • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Economics - MacroeconomicsIn The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring ...

• Author(s): Laurence J. Kotlikoff • Publisher: MIT Press • Publisher Imprint: MIT Press • BISAC: Economics - GeneralWhat determines savings? The question is timely and important. The U.S. saving rate is less than half that of Japan, Germany, and...

• Author(s): James Elkins • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: History - RenaissancePerspective has been a divided subject, orphaned among various disciplines from philosophy to gardening. I...

• Author(s): Patrick Hyder Patterson • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Eastern Europe - GeneralYugoslavia was unique among the communist countries of the Cold War era in its openness to m...

• Author(s): Gunter Barrie • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychologi...

• Author(s): Anindya Ghose • Publisher: Mit Press • Publisher Imprint: Mit Press • BISAC: E-Commerce - Digital MarketingHow the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, va...