Search results for “[subject: consumer-behavior]”

• Author(s): Aradhna Krishna • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralAn insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sen...

• Author(s): Elizabeth B. Goldsmith • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverThis forward-looking volume examines the role of social influence--including social media--in cre...

• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralThe marketing world is transforming in this era of unprecedented technological advancement, changing consumer ta...

• Author(s): Claudiu V. Dimofte • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and r...

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralThe intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer ...

• Author(s): Filippo Marchesani | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralEver wondered how the internet knows exactly what you want-sometimes before you do? Digital C...

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralThe intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer ...

• Author(s): Marc Rutschmann • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverThe term "branding" encourages the idea that brands can be created through decisive communication. This assumpt...

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchUnderstand What Drives Consumer Decisions!Consumer Behavior: Attitude, Intention, and Choice Behavior by Naresh M...

• Author(s): Ayantunji Gbadamosi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis textbook explores how technological developments and emerging technologies i...

• Author(s): Filippo Marchesani | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - GeneralEver wondered how the internet knows exactly what you want-sometimes before you do? Digital C...

• Author(s): Steven Miles • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Consumer Behavior - GeneralThis book provides an introduction to the historical and theoretical foundations of consumerism. It then mov...

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

• Author(s): Devinder Pal Singh | Manoj Kumar Sharma • Publisher: Scholars' Press • Publisher Imprint: Scholars' Press • BISAC: Marketing - GeneralThe book compares the cultures within a single country India. It is an outcome of research that hyp...

• Author(s): Gordon R. Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is concerned with the application of the behavioural sciences, notably social psychology and sociology, t...

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for in...

• Author(s): Marco Pichierri • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: General Books • BISAC: Marketing - GeneralFrom the Back CoverThe book examines the use of nostalgia as a marketing lever that can potentially affect con...

• Author(s): Konrad Brylla • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2005 im Fachbereich Psychologie - Sozialpsychologie, Note: 2,0, Universität Mannheim, Veranstaltung: Sozial...

• Author(s): C. Dennis • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchWhat determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners a...

• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralThe marketing world is transforming in this era of unprecedented technological advancement, changing consumer ta...

• Author(s): Sebastian Oetzel • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralThis book will help you better understand the purchase decisions of your customers: How do customers decide? Are we confus...

• Author(s): Stefan Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverThis book teaches the basics of consumer behavior and analyzes what influences purchase decision processes in the lon...

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

• Author(s): Grzegorz Hoppe • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Consumer Behavior - GeneralHomo economicus has long ceased to be the model of a human b...

• Author(s): Anup Krishnamurthy | S. Ramesh Kumar • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Industries - Media & CommunicationsThe book Advertising, Brands and Consumer Behaviour thr...

• Author(s): Bernd Hildebrandt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Not...

• Author(s): Valentina Chkoniya | Ana Oliveira Madsen | Paata Bukhrashvili • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & Social

• Author(s): Barry J. Babin | Eric G. Harris • Publisher: Cengage Learning India • Publisher Imprint: Cengage Learning India • BISAC: Marketing - GeneralLearn the principles and skills behind consumer behavior in the way that's best for you with ...

• Author(s): Andrew Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThe 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbo...

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Management - GeneralThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Jordan J. Louviere | Joffre D. Swait | David A. Hensher • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Marketing - ResearchUnderstanding and predicting the behavior of decision makers...

• Author(s): Lorynn Divita | Patricia Mink Rath | Stefani Bay • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & TextileEven as the fashion industry changes rapidly with new technologies, styles and trendsetters, one ...

• Author(s): Oliver Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Psychotherapy - Counseling

• Author(s): Alfonso Pellegrino • Publisher: Springer • Publisher Imprint: Springer • BISAC: E-Commerce - Digital Marketing