Search results for “[subject: consumer-behavior]”

• Author(s): Michael Solomon • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited

• Author(s): C. Whan Park | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn The Role of Familiarity and Knowledge in Consumer Behavior, C. Whan Park explores how a consumer...

• Author(s): Richard Lee | Quynh Anh Duong | Huda Khan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book consolidates and documents the influence of Western consumerism on Eastern culture and valu...

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

• Author(s): Benedict Hunt • Publisher: Willford Press • Publisher Imprint: Willford Press • BISAC: Consumer Behavior - GeneralConsumer behavior and consumer response to commodities and services that have been made available in the market determi...

• Author(s): Brian Mullen • Publisher: Taylor & Francis Inc • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralAfter years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of s...

• Author(s): Emerald Group Publishing Limited • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: E-Commerce - Online TradingA Focus on Consumer Behaviours and Experiences in an Online Shopping Environment...

• Author(s): Alet Erasmus | Mercy Mpinganjira | Elrie Botha • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: GeneralConsumer Behaviour second edition covers the essential concepts of a subject t...

• Author(s): Devinder Pal Singh | Manoj Kumar Sharma • Publisher: Scholars' Press • Publisher Imprint: Scholars' Press • BISAC: Marketing - GeneralThe book compares the cultures within a single country India. It is an outcome of research that hyp...

• Author(s): Eshetu Tefera Bekele • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book bietet eine gr�ndliche Erforschung der psychologischen, soz...

• Author(s): Dr Shubhendu Shekher Shukla | Dr Saurabh Bajpai | Ruchita Chauhan Anuranjita Dixit • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: LeadershipIn an era marked by rapid technological change, globalization, and evol...

• Author(s): Jagdish Sheth • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchLegend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior: Empirical Research is...

• Author(s): Allan Kimmel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consum...

• Author(s): Dr Shubhendu Shekher Shukla | Dr Saurabh Bajpai | Ruchita Chauhan Anuranjita Dixit • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: LeadershipIn an era marked by rapid technological change, globalization, and evol...

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralUnderstand What Drives Consumer Decisions!Consumer Behavior: Attitude, Intention, and Choice Behavior by N...

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Sales & Selling - GeneralUnravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision Ma...

• Author(s): Olivia St Onge • Publisher: Kendall/Hunt Publishing Company • Publisher Imprint: Kendall/Hunt Publishing Company

• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmen...

• Author(s): John Lok • Publisher: Notion Press Media Pvt. Ltd • Publisher Imprint: Notion Press Media Pvt. Ltd • BISAC: Consumer Behavior - GeneralImpact on Spending PatternsMy analysis suggests that stable income leads to several distinct consu...

• Author(s): Dipanakr Dutta • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Educational PsychologyThe book "Consumer Behaviour: In Indian Context" is primarily intended for management students and faculty members to use as a ...

• Author(s): Patricia Huddleston • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Consumer Behavior - GeneralWomen and shopping: why is it important? It's important because as a business owner you've probably...

• Author(s): Dominika Maison • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualit...

• Author(s): Dr Shubhendu S Shukla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Professional DevelopmentThe completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellect...

• Author(s): Paschal Creation Publication • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDive into the intricate world of consumer behavior with "Inside the Mind of the Buyer:...

• Author(s): Kent Grayson | Albert M. Munizjr | Russell W. Belk • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: Marketing - Research"Research in Consumer Behavior" presents cutting-edge consumer resear...

• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Consumer Behavior - GeneralThis book critically examines and analyzes the classical and neoclassical behavioral theories in reference to...

• Author(s): Joann Peck • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverThis pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consume...

• Author(s): Henri Baudet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThese essays show that industrialisation and fast economic growth have changed not only the broad material environment,...

• Author(s): Erik Kostelijk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThis book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Comp...

• Author(s): C. Whan Park | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn The Role of Familiarity and Knowledge in Consumer Behavior, C. Whan Park explores how a ...

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

• Author(s): Russell W. Belk • Publisher: Jai Press Inc. • Publisher Imprint: Jai Press Inc. • BISAC: GeneralVolume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and...

• Author(s): Cecilia Grieco • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThe book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers ...

• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralToday's food and agricultural consumers are driven by mor...

• Author(s): Sanjay Pahuja • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, it divides three parts. First part explains how environment factor influences consumer behavioral change and...

• Author(s): Michaela Wänke • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchThe Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research dev...