Search results for “[subject: consumer-behavior]”

• Author(s): Jordan J. Louviere | Joffre D. Swait | David A. Hensher • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Marketing - ResearchUnderstanding and predicting the behavior of decision makers...

• Author(s): Oliver Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Psychotherapy - Counseling

• Author(s): Marc Rutschmann • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverThe term "branding" encourages the idea that brands can be created through decisive communication. This assumpt...

• Author(s): Donald A. Hantula • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: GeneralConsumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analys...

• Author(s): C. P. Kumar • Publisher: C. P. Kumar • Publisher Imprint: C. P. Kumar • BISAC: Consumer Behavior - GeneralIn "Navigating the World of Offline and Online Shopping", we embark on a comprehensive journey through the ever-evolving realm ...

• Author(s): Murali Guruswamy • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, Univer...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Economic ConditionsSocial influence involves intentional and unintentional efforts to change another person's beliefs, attitudes, or behavior. Unlike persu...

• Author(s): Peter Bug • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-sto...

• Author(s): Dilip S. Mutum • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern busines...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralIn my this book, the main important aim, I give examples to explain how to apply psychological and behavioral economic both view...

• Author(s): Karina Saakyan • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralEs war schon immer faszinierend, mehr �ber das Verbraucherverhalten und die Ausl�ser und Einfl�sse von Eink�ufen in ...

• Author(s): Ela Näffgen • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Sprache: Deutsch, Abstract: Die...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem SolvingQualitative Methods, Part III: Subjective Personal Introspection by Morris ...

• Author(s): Alfonso Pellegrino • Publisher: Springer • Publisher Imprint: Springer • BISAC: E-Commerce - Digital Marketing

• Author(s): Rahul R • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: Marketing - GeneralIn a rapidly evolving global economy, where consumer behaviour is driven by emerging technologies, subconscious cues, and experience-led ex...

• Author(s): Gordon R. Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to...

• Author(s): Patrick Leimgruber • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe importance of store environment, which enhances the shopping experience of consumers and therefore increases sales, has long b...

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Technische Universität Berlin, Sp...

• Author(s): Gerald Zaltman • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchExplore the science behind consumer choices with Consumer Behavior Research by Gerald Zaltman, a profound exploration...

• Author(s): Anne-So Bayle-Tourtoulou • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralNeuroscientific research shows that the great majority of purchase decisions are irrational and driven by s...

• Author(s): W. Fred Van Raaij • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverGovernment policies, marketing campaigns of banks, insurance companies, and other financial instit...

• Author(s): Vivien Albers • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2022 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,7, SRH Fernhochschule (Psychologie), Ve...

• Author(s): Jonathan Schroeder • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchA key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertis...

• Author(s): Zubin Sethna • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchInformal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a c...

• Author(s): Thomas Heinrich Musiolik | Raul Villamarin Rodriguez | Hemachandran Kannan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn the ever-evolving landscape of digital innovation, businesses g...

• Author(s): W. Fred Van Raaij • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverGovernment policies, marketing campaigns of banks, insurance companies, and other financial instit...

• Author(s): Richard Lee | Quynh Anh Duong | Huda Khan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book consolidates and documents the influence of Western consumerism on Eastern culture and valu...

• Author(s): Stefan Hoffmann | Payam Akbar • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralDieses Buch vermittelt die Grundlagen des Konsumentenverhaltens und analysiert, was Kaufentscheidungs...

• Author(s): Di Zhu • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: Sociology - GeneralThis book, set against the background of accounts of globalisation, aims to figure out the c...

• Author(s): John Lok • Publisher: Notion Press Media Pvt. Ltd • Publisher Imprint: Notion Press Media Pvt. Ltd • BISAC: Consumer Behavior - GeneralImpact on Spending PatternsMy analysis suggests that stable income leads to several distinct consu...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem Solving"Radical" Experiential Views: The Consumption Experience and Customer Value...

• Author(s): Lisa Mertens • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralEinsendeaufgabe aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, SRH Fernhochschule, Sprache:...

• Author(s): Andreas Kolbe • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2002 im Fachbereich Soziologie - Medien, Kunst, Musik, Note: 2,0, Humboldt-Universität zu Berlin (Institut...

• Author(s): Thomas Heinrich Musiolik | Raul Villamarin Rodriguez | Hemachandran Kannan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralUnderstanding consumer behavior in today's digital landscape is mo...

• Author(s): Michael Gstöttenmayr • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralSupermarket psychology, or in other words, how to get customers to buy as much as possible, even if ...

• Author(s): Jim Blythe • Publisher: Cengage • Publisher Imprint: Thom Learn • Subject: Business ManagementAbout the Book Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand...