Search results for “[subject: consumer-behavior]”

• Author(s): Hans C.M. van Trijp • Publisher: Taylor & Francis • Publisher Imprint: PsychologyPress • Subject: Education & Psychology • BISAC: Social PsychologyThis book brings together a large number of divergent scientific disciplines a...

• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsWhy do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same product...

• Author(s): Florian Schleicher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2013 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 2,3, Technical...

• Author(s): Situn Krushna Sahu • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - GeneralIn this book we explore the fascinating aspects of consumer behavior. Looking at a number ...

• Author(s): John O'Shaughnessy • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Applied PsychologyFrom the Back CoverDrawing on the unique academic and professional experience of its author, Consumer Behavior expl...

• Author(s): Linda F. Alwitt • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchProduct, price, promotion and place: these are the four key areas in which marketing influences consumers. This innova...

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Sales & Selling - GeneralUnravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision Ma...

• Author(s): Syeda Sani-E-Zahra Bukhari • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - General

• Author(s): Eugen Rausch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1.6, Hochschule Fulda, Sprache: De...

• Author(s): Gerald Zaltman • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralExplore the science behind consumer choices with Consumer Behavior Research by Gerald Zaltman, a profound expl...

• Author(s): Morris B. Holbrook | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralQualitative Methods, Part I: Interpretive Approaches by Morris B. Holbrook explores the power...

• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis thoroughly updated second edition of Essentials of Consumer Behavior offers a ...

• Author(s): Yoram(jerry) Wind • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - GeneralWhat drives consumers to make purchasing decisions? How do emotions, culture, and external influences shape their b...

• Author(s): Gad Saad • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Social PsychologyThe Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the p...

• Author(s): Cecilia Solér • Publisher: Taylor & Francis • Publisher Imprint: Taylor & Francis Group • BISAC: Economics - MacroeconomicsWhy do affluent consumers almost automatically acquire new versions or variations of products already ...

• Author(s): Wayne D. Hoyer • Publisher: South Western Educational Publishing • Publisher Imprint: South Western Educational Publishing • BISAC: Consumer Behavior - GeneralThe popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psych...

• Author(s): Lutz Herrmann • Publisher: Igel • Publisher Imprint: Igel • BISAC: Marketing - GeneralIn Zeiten eines stetig härteren Wettbewerbs kommt der Kundenbindung eine immer grö ere Bedeutung für Unternehmen zu. Viele Untersuchungen beschäfti...

• Author(s): Eshetu Tefera Bekele • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book provides a thorough exploration of ...

• Author(s): Jagdish Sheth • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - MultilevelLegend in Marketing: Consumer Behavior - Conceptual FoundationsBy Jagdish N. ShethExplore the groundbreaking work of...

• Author(s): May Lee Ng • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralL'obiettivo di questo studio era determinare i fattori che influenzano l'intenzione di acquisto dei consumatori malesi attra...

• Author(s): Randolph J. Trappey • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchCustomers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the to...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralIn first part, it brings these questions: Can environment factors influence consumer behavior changes? How and why environment f...

• Author(s): Maëlys Debatisse • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralW�hrend traditionelle Werbung von den Verbrauchern in Frage gestellt und diskreditiert wird, entwickelt sich Produ...

• Author(s): Diane M. Phillips • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Marketing - ResearchConsumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Ph...

• Author(s): Morris B. Holbrook • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consume...

• Author(s): Azime Cantaş • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - EntertainmentWith traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangli...

• Author(s): Ravi Kumar • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 10, Lancaster Univer...

• Author(s): Bob M. Fennis • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Business And EconomicsThe Psychology of Advertising offers a comprehensive overview of theory and research in consumer...

• Author(s): Nathalie Nettesheim • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralBachelorarbeit aus dem Jahr 2024 im Fachbereich Psychologie, Note: 1,0, FernUniversität Hagen (Fakultät für Psychologie), Sprache: Deutsch,...

• Author(s): Afia Khalid • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Workplace CultureRising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's ...

• Author(s): Ahmed J. Obaid | Adriana Burlea-Schiopoiu | Bharat Bhushan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: E-Commerce - GeneralWith the rapid growth of e-commerce, business activities have shifted to web platforms, a...

• Author(s): Julia Schöniger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule RheinMain (Wiesba...

• Author(s): M. Iqani • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralHow did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media...

• Author(s): Phillip Jeksties • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralDie Corona-Krise beschäftigt die Welt seit Dezember 2019. Die Pandemie betrifft die Menschen nicht nur gesundheitlich, sondern auch in i...

• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverConsumers are unreasonable - but they're not stupid. We all like to think we make rational choices. But t...