Search results for “[subject: consumer-behavior]”

• Author(s): Alex Nick • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionThe Unwritten Rules of Marketing: Revealing the Hidden Principles that Drive Consumer BehaviorStop relyin...

• Author(s): Stefan Bauert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 5.0, Universität Liechtenstein, fr...

• Author(s): Aylin Kästner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Otto-Friedrich-Universität Bamberg (Europä...

• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralWir gehen grundsätzlich davon aus, dass wir unsere Kaufentscheidungen rational und überlegt treffen. In der Realität verhalten sich viele Konsumen...

• Author(s): Roderick J. Brodie | Linda D. Hollebeek | Jodie Conduit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHow customers and consumer behavior have been changing due to technology and other forc...

• Author(s): Debasis Bhattacharya | Govind Bhattacharjee • Publisher: Sage Publications • Publisher Imprint: Sage Select • Subject: Economics • BISAC: Development - Business DevelopmentA student-friendly textbook covering the fundamentals of soci...

• Author(s): Erik Brynjolfsson | Sloan School of Management | Center for Ebusiness@mit • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis work has been selected by scholars as being culturally important...

• Author(s): Jean-Eric Pelet • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralWith this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a...

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, FOM Hochschule für Oekonomie & M...

• Author(s): W. Dunkel • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralExplores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribu...

• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: GeneralL'obiettivo fondamentale di questo studio è approfondire il tema del comportamento del consumatore analizz...

• Author(s): Morris B. Holbrook • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consume...

• Author(s): Ana Maria Soares | Maher Georges Elmashhara • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsUnprecedented changes in consumer shopping habits pose major challenges fo...

• Author(s): Regina Schneider • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Université Paris 1 ...

• Author(s): Donald A. Hantula • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer be...

• Author(s): Angelo Sieron • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, FOM Essen, Hochschule für Oekonomie & ...

• Author(s): Gabriele Alheid • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2012 im Fachbereich Psychologie - Medienpsychologie, Note: 2,3, Universität Kassel (Betriebswirtschaftsle...

• Author(s): Alex Cole • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralThesis (M.A.) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of ...

• Author(s): Isabelle Jaeschke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralSeminar paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, University of applied sciences, Colog...

• Author(s): W. Dunkel • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralExplores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribu...

• Author(s): Karnika Gupta • Publisher: Springer • Publisher Imprint: Springer • BISAC: Business EthicsFrom the Back CoverThis book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption b...

• Author(s): Eva Lang • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralScientific Essay from the year 2022 in the subject Sociology - Individual, Groups, Society, grade: 1,0, Copenhagen Business School, language: English,...

• Author(s): Shubha Ranjan Dutta • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralÈ con immenso piacere che presento agli stimati lettori la prima edizione del libro "Consumer Behavior". Sono felic...

• Author(s): Joëlle Armbruster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Not...

• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...

• Author(s): Jean-Eric Pelet • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralWith this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a...

• Author(s): Tanusree Dutta | Manas Kumar Mandal • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Management - GeneralHow to understand human behaviour has been a very intriguing question to medicine, computer science, economics, ps...

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Sales & Selling - GeneralUnravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision Ma...

• Author(s): Rob Garay • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - GeneralThis book aims to spread knowledge and expertise to others in the industry as well as those just entering the wor...

• Author(s): James R. Lumpkin • Publisher: Quorum Books • Publisher Imprint: Quorum Books • BISAC: Marketing - ResearchThis book reports and interprets the results of a major research study that investigated the shopping behavior of the mature co...

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This a...

• Author(s): Ralph Salzmann | Prof Dr Peter Weinberg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management - GeneralAuf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs...

• Author(s): Murali Guruswamy • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: Merti, Unive...

• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchUnderstanding how consumers choose between different products and services is a crucial part of professional marketing. Targe...

• Author(s): Nripendra Singh • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: E-Commerce - Digital MarketingCustomers are now highly influenced by digital marketing and ease of purchase, level of se...

• Author(s): Angelina Schulz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2010 im Fachbereich Psychologie - Persönlichkeitspsychologie, Note: 1,3, Otto-von-Guericke-Universität Ma...