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Products
Technology and Consumption: Understanding Consumer Choices and Behaviors
Ruby Roy Dholakia
Hardcover
Current price
₹7,277
Original price
₹11,194
Original price
₹11,194
Original price
₹11,194
(-35%)
₹7,277
Current price
₹7,277
| /
• Author(s): Ruby Roy Dholakia • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - GeneralFrom the Back CoverComputers, smart phones, hi-def TVs, iPods...we buy them, upgrade them, abandon or complain about them, but are lost...
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New infotainment Technologies in the Home: Demand-side Perspectives
Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia
Hardcover
Current price
₹10,902
Original price
₹18,169
Original price
₹18,169
Original price
₹18,169
(-40%)
₹10,902
Current price
₹10,902
| /
• Author(s): Ruby Roy Dholakia | Norbert Mundorf | Nikhilesh Dholakia • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralAs the "information superhighway" moves into the home through interactive media, enhan...
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