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Products
Consumer Experience and Decision-Making in the Metaverse
Theodore Tarnanidis
Paperback
Current price
₹21,191
Original price
₹25,430
Original price
₹25,430
Original price
₹25,430
(-17%)
₹21,191
Current price
₹21,191
| /
• Author(s): Theodore Tarnanidis • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralTraditional marketing approaches must be more effective in a digital world where consumers seek more immersive and person...
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Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou
Paperback
Current price
₹22,630
Original price
₹27,156
Original price
₹27,156
Original price
₹27,156
(-17%)
₹22,630
Current price
₹22,630
| /
• Author(s): Theodore Tarnanidis | Maro Vlachopoulou | Jason Papathanasiou • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn today's rapidly evolving digital landscape, entrepreneurs in the grocery ret...
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Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces
Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou
Paperback
Current price
₹19,792
Original price
₹23,751
Original price
₹23,751
Original price
₹23,751
(-17%)
₹19,792
Current price
₹19,792
| /
• Author(s): Theodore Tarnanidis | Bruno Sousa | Maro Vlachopoulou • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn today s economy, diversity and inclusion are effective marketing practices for brand...
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Technology-Driven Market Transformations for Digital Fashion and Smart Luxury
Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou
Paperback
Current price
₹15,910
Original price
₹19,092
Original price
₹19,092
Original price
₹19,092
(-17%)
₹15,910
Current price
₹15,910
| /
• Author(s): Theodore Tarnanidis | Bruno Sousa | Maro Vlachopoulou • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - Fashion & Textile IndustryTechnology-driven market transformations reshape digital fashion and sm...
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