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Products
Consumer Experience and Decision-Making in the Metaverse
Theodore Tarnanidis
Hardcover
• Author(s): Theodore Tarnanidis • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralTraditional marketing approaches must be more effective in a digital world where consumers seek more immersive and person...
View full detailsConsumer Experience and Decision-Making in the Metaverse
Theodore Tarnanidis
Paperback
• Author(s): Theodore Tarnanidis • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralTraditional marketing approaches must be more effective in a digital world where consumers seek more immersive and person...
View full detailsDiversity and Inclusion-Driven Marketing for Multicultural Marketplaces
Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou
Hardcover
• Author(s): Theodore Tarnanidis | Bruno Sousa | Maro Vlachopoulou • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn today s economy, diversity and inclusion are effective marketing practices for brand...
View full detailsDiversity and Inclusion-Driven Marketing for Multicultural Marketplaces
Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou
Paperback
• Author(s): Theodore Tarnanidis | Bruno Sousa | Maro Vlachopoulou • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn today s economy, diversity and inclusion are effective marketing practices for brand...
View full detailsTechnology-Driven Market Transformations for Digital Fashion and Smart Luxury
Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou
Paperback
• Author(s): Theodore Tarnanidis | Bruno Sousa | Maro Vlachopoulou • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - Fashion & Textile IndustryTechnology-driven market transformations reshape digital fashion and sm...
View full detailsTechnology-Driven Market Transformations for Digital Fashion and Smart Luxury
Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou
Hardcover
• Author(s): Theodore Tarnanidis | Bruno Sousa | Maro Vlachopoulou • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - Fashion & Textile IndustryTechnology-driven market transformations reshape digital fashion and sm...
View full details