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Products
Customer Relationship Management
V. Kumar
Paperback
• Author(s): V. Kumar • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Customer RelationsDelve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This c...
View full detailsCustomer Relationship Management: Concept, Strategy, and Tools
V. Kumar
Paperback
• Author(s): V. Kumar • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverThis book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we kno...
View full detailsValuing Customer Engagement: Strategies to Measure and Maximize Profitability
V. Kumar
Paperback
• Author(s): V. Kumar • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsFrom the Back Cover"Companies that want to be winners have to go beyond just making and selling more products. They need to deepen thei...
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