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Products
Customer Relationship Management
V. Kumar
Paperback
• Author(s): V. Kumar • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Customer RelationsDelve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This c...
View full detailsCustomer Relationship Management
V. Kumar
Hardcover
• Author(s): V. Kumar • Publisher: Springer Verlag • Publisher Imprint: Springer • BISAC: Customer RelationsThis book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. ...
View full detailsCustomer Relationship Management: Concept, Strategy, and Tools
V. Kumar
Paperback
• Author(s): V. Kumar • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverThis book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we kno...
View full detailsCustomer Relationship Management
V. Kumar
Hardcover
• Author(s): V. Kumar • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Customer RelationsDelve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This c...
View full detailsValuing Customer Engagement: Strategies to Measure and Maximize Profitability
V. Kumar
Paperback
• Author(s): V. Kumar • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsFrom the Back Cover"Companies that want to be winners have to go beyond just making and selling more products. They need to deepen thei...
View full details