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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili

Paperback

Current price ₹18,886
Original price ₹22,664
Original price ₹22,664
Original price ₹22,664
(-17%)
₹18,886
Current price ₹18,886

• Author(s): Valentina Chkoniya | Ana Oliveira Madsen | Paata Bukhrashvili • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & Social

Leveraging Consumer Behavior and Psychology in the Digital Economy

Norazah Mohd Suki, Norbayah Mohd Suki

Paperback

Current price ₹16,776
Original price ₹20,132
Original price ₹20,132
Original price ₹20,132
(-17%)
₹16,776
Current price ₹16,776

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

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Strategies and Tools for Managing Connected Consumers

Ree C. Ho

Paperback

Current price ₹23,865
Original price ₹28,638
Original price ₹28,638
Original price ₹28,638
(-17%)
₹23,865
Current price ₹23,865

• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...

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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

David J. Burns

Paperback

Current price ₹16,783
Original price ₹20,140
Original price ₹20,140
Original price ₹20,140
(-17%)
₹16,783
Current price ₹16,783

• Author(s): David J. Burns • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialConsumer culture influences virtually all activities within modern societies and has ...

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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Ana Maria Soares, Maher Georges Elmashhara

Paperback

Current price ₹18,798
Original price ₹22,558
Original price ₹22,558
Original price ₹22,558
(-17%)
₹18,798
Current price ₹18,798

• Author(s): Ana Maria Soares | Maher Georges Elmashhara • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsUnprecedented changes in consumer shopping habits pose major challenges fo...

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Exploring the Dynamics of Consumerism in Developing Nations

Ayantunji Gbadamosi

Paperback

Current price ₹17,328
Original price ₹20,794
Original price ₹20,794
Original price ₹20,794
(-17%)
₹17,328
Current price ₹17,328

• Author(s): Ayantunji Gbadamosi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Developing & Emerging CountriesAs developing nations consume more goods, their relevance in the global marketpla...

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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis

Paperback

Current price ₹18,834
Original price ₹22,601
Original price ₹22,601
Original price ₹22,601
(-17%)
₹18,834
Current price ₹18,834

• Author(s): Giuseppe Granata | Andrea Moretta Tartaglione | Theodosios Tsiakis • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingGlobal economic scenarios are increasing in com...

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Emotion-Based Approaches to Personnel Management: Emerging Research and Opportunities

Sara Fazzin

Paperback

Current price ₹12,688
Original price ₹15,226
Original price ₹15,226
Original price ₹15,226
(-17%)
₹12,688
Current price ₹12,688

• Author(s): Sara Fazzin • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Human Resources & Personnel ManagementOrganizations have traditionally focused on competitive advantage strategies to im...

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Building Consumer-Brand Relationship in Luxury Brand Management

Paula Rodrigues, Ana Pinto Borges

Paperback

Current price ₹19,308
Original price ₹23,170
Original price ₹23,170
Original price ₹23,170
(-17%)
₹19,308
Current price ₹19,308

• Author(s): Paula Rodrigues | Ana Pinto Borges • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralLuxury is no longer a privilege of the high-net-worth individuals. It is now acces...

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