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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior by Valentina Chkoniya

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili

Paperback

₹18,886
₹22,664
₹22,664
₹22,664
(-17%)
₹18,886
₹18,886

• Author(s): Valentina Chkoniya | Ana Oliveira Madsen | Paata Bukhrashvili • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & Social

Leveraging Consumer Behavior and Psychology in the Digital Economy by Norazah Mohd Suki

Leveraging Consumer Behavior and Psychology in the Digital Economy

Norazah Mohd Suki, Norbayah Mohd Suki

Paperback

₹16,776
₹20,132
₹20,132
₹20,132
(-17%)
₹16,776
₹16,776

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

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Leveraging Consumer Behavior and Psychology in the Digital Economy by Norazah Mohd Suki

Leveraging Consumer Behavior and Psychology in the Digital Economy

Norazah Mohd Suki, Norbayah Mohd Suki

Hardcover

₹21,868
₹26,242
₹26,242
₹26,242
(-17%)
₹21,868
₹21,868

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

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Strategies and Tools for Managing Connected Consumers by Ree C. Ho

Strategies and Tools for Managing Connected Consumers

Ree C. Ho

Paperback

₹23,865
₹28,638
₹28,638
₹28,638
(-17%)
₹23,865
₹23,865

• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...

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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by Hans-Ruediger Kaufmann

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Hans-Ruediger Kaufmann

Hardcover

₹36,019
₹36,019
₹36,019
₹36,019
₹36,019

• Author(s): Hans-Ruediger Kaufmann • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • Subject: Business Management • BISAC: Business And EconomicsThe modern era of business has prompted an increased focus o...

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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control by Bikramjit Rishi

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Bikramjit Rishi

Hardcover

₹21,850
₹26,220
₹26,220
₹26,220
(-17%)
₹21,850
₹21,850

• Author(s): Bikramjit Rishi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - MultilevelIn today's increasingly connected business world, there is new pressure for local brands to go glo...

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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society by David J. Burns

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

David J. Burns

Paperback

₹16,783
₹20,140
₹20,140
₹20,140
(-17%)
₹16,783
₹16,783

• Author(s): David J. Burns • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialConsumer culture influences virtually all activities within modern societies and has ...

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Understanding Consumer Behavior and Consumption Experience by Rajagopal, Raquel Castaño

Understanding Consumer Behavior and Consumption Experience

Rajagopal, Raquel Castaño

Hardcover

₹18,796
₹22,556
₹22,556
₹22,556
(-17%)
₹18,796
₹18,796

• Author(s): Rajagopal | Raquel Castaño • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchSuccess in the business world is not strictly reliant on producing valuable and in-demand...

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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society by David J. Burns

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

David J. Burns

Hardcover

₹21,876
₹26,252
₹26,252
₹26,252
(-17%)
₹21,876
₹21,876

• Author(s): David J. Burns • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialConsumer culture influences virtually all activities within modern societies and has ...

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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior by Valentina Chkoniya

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili

Hardcover

₹24,484
₹29,381
₹29,381
₹29,381
(-17%)
₹24,484
₹24,484

• Author(s): Valentina Chkoniya | Ana Oliveira Madsen | Paata Bukhrashvili • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialAnthropology is a science specialized ...

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Strategies and Tools for Managing Connected Consumers by Ree C. Ho

Strategies and Tools for Managing Connected Consumers

Ree C. Ho

Hardcover

₹30,976
₹37,172
₹37,172
₹37,172
(-17%)
₹30,976
₹30,976

• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralThrough the growing penetration of new technologies, online consumers can now share and collaborate...

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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior by Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

Hardcover

₹20,902
₹25,083
₹25,083
₹25,083
(-17%)
₹20,902
₹20,902

• Author(s): Hans Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchIn modern business practices, marketing dimensions are changi...

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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior by Ana Maria Soares

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Ana Maria Soares, Maher Georges Elmashhara

Paperback

₹18,798
₹22,558
₹22,558
₹22,558
(-17%)
₹18,798
₹18,798

• Author(s): Ana Maria Soares | Maher Georges Elmashhara • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsUnprecedented changes in consumer shopping habits pose major challenges fo...

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Global Observations of the Influence of Culture on Consumer Buying Behavior by Sarmistha Sarma

Global Observations of the Influence of Culture on Consumer Buying Behavior

Sarmistha Sarma

Hardcover

₹22,905
₹27,486
₹27,486
₹27,486
(-17%)
₹22,905
₹22,905

• Author(s): Sarmistha Sarma • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralPositive consumerism is the backbone to a strong economy. Examining the relationship between ...

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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior by Ana Maria Soares

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Ana Maria Soares, Maher Georges Elmashhara

Hardcover

₹24,384
₹29,261
₹29,261
₹29,261
(-17%)
₹24,384
₹24,384

• Author(s): Ana Maria Soares | Maher Georges Elmashhara • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralUnprecedented changes in consumer shopping habits pose major chal...

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Consumer Information Systems and Relationship Management: Design, Implementation, and Use by Angela Lin, Jonathan Foster, Paul Scifleet

Consumer Information Systems and Relationship Management: Design, Implementation, and Use

Angela Lin, Jonathan Foster, Paul Scifleet

Hardcover

₹16,796
₹20,156
₹20,156
₹20,156
(-17%)
₹16,796
₹16,796

• Author(s): Angela Lin | Jonathan Foster | Paul Scifleet • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralBusinesses continue to design and implement a variety of informa...

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Cases on Consumer-Centric Marketing Management by VIMI Jham, Sandeep Puri

Cases on Consumer-Centric Marketing Management

VIMI Jham, Sandeep Puri

Hardcover

₹17,802
₹21,363
₹21,363
₹21,363
(-17%)
₹17,802
₹17,802

• Author(s): VIMI Jham | Sandeep Puri • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralAs marketing strategies remain an essential tool in the success of an organization o...

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Utilizing Consumer Psychology in Business Strategy by Tevfik Dalgic, Sevtap Unal

Utilizing Consumer Psychology in Business Strategy

Tevfik Dalgic, Sevtap Unal

Hardcover

₹21,832
₹26,199
₹26,199
₹26,199
(-17%)
₹21,832
₹21,832

• Author(s): Tevfik Dalgic | Sevtap Unal • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Strategic PlanningConsumer behavior is becoming increasingly complex in the current global market. A broader...

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Exploring the Rise of Fandom in Contemporary Consumer Culture by Cheng Lu Wang

Exploring the Rise of Fandom in Contemporary Consumer Culture

Cheng Lu Wang

Hardcover

₹22,878
₹27,454
₹27,454
₹27,454
(-17%)
₹22,878
₹22,878

• Author(s): Cheng Lu Wang • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialThis title is an IGI Global Core Reference for 2019 as it is one of the best-selling r...

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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement by Norazah Mohd Suki

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Norazah Mohd Suki

Hardcover

₹23,411
₹28,094
₹28,094
₹28,094
(-17%)
₹23,411
₹23,411

• Author(s): Norazah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchConsumer behavior is becoming increasingly complex in the current global market. A broader underst...

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Exploring the Dynamics of Consumerism in Developing Nations by Ayantunji Gbadamosi

Exploring the Dynamics of Consumerism in Developing Nations

Ayantunji Gbadamosi

Paperback

₹17,328
₹20,794
₹20,794
₹20,794
(-17%)
₹17,328
₹17,328

• Author(s): Ayantunji Gbadamosi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Developing & Emerging CountriesAs developing nations consume more goods, their relevance in the global marketpla...

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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by Pantea Keikhosrokiani

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Pantea Keikhosrokiani

Hardcover

₹32,021
₹38,426
₹38,426
₹38,426
(-17%)
₹32,021
₹32,021

• Author(s): Pantea Keikhosrokiani • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchThe emergence of new technologies within the industrial revolution has transformed businesses ...

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Exploring the Dynamics of Consumerism in Developing Nations by Ayantunji Gbadamosi

Exploring the Dynamics of Consumerism in Developing Nations

Ayantunji Gbadamosi

Hardcover

₹22,925
₹27,510
₹27,510
₹27,510
(-17%)
₹22,925
₹22,925

• Author(s): Ayantunji Gbadamosi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralAs developing nations increase their consumption rate, their relevance in the global mark...

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Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities by Hans Ruediger Kaufmann, Agapi Manarioti

Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities

Hans Ruediger Kaufmann, Agapi Manarioti

Hardcover

₹16,251
₹19,502
₹19,502
₹19,502
(-17%)
₹16,251
₹16,251

• Author(s): Hans Ruediger Kaufmann | Agapi Manarioti • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingTechnology has changed the buying and selling industry. Research of vario...

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Handbook of Research on Managing and Influencing Consumer Behavior by Hans-Ruediger Kaufmann

Handbook of Research on Managing and Influencing Consumer Behavior

Hans-Ruediger Kaufmann

Hardcover

₹36,157
₹43,389
₹43,389
₹43,389
(-17%)
₹36,157
₹36,157

• Author(s): Hans-Ruediger Kaufmann • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralIn recent years, all types of businesses have increasingly focused on the importance o...

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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, VOL 3 by Information Reso Management Association

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, VOL 3

Information Reso Management Association

Hardcover

₹36,746
₹44,096
₹44,096
₹44,096
(-17%)
₹36,746
₹36,746

• Author(s): Information Reso Management Association • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - General

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments by Giuseppe Granata

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis

Paperback

₹18,834
₹22,601
₹22,601
₹22,601
(-17%)
₹18,834
₹18,834

• Author(s): Giuseppe Granata | Andrea Moretta Tartaglione | Theodosios Tsiakis • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingGlobal economic scenarios are increasing in com...

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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by Upendra Singh Panwar, Raj Kumar, Nilanjan Ray

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Upendra Singh Panwar, Raj Kumar, Nilanjan Ray

Hardcover

₹34,054
₹40,865
₹40,865
₹40,865
(-17%)
₹34,054
₹34,054

• Author(s): Upendra Singh Panwar | Raj Kumar | Nilanjan Ray • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralEconomic growth is directly impacted by a multitude of differ...

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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments by Giuseppe Granata

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis

Hardcover

₹24,935
₹29,922
₹29,922
₹29,922
(-17%)
₹24,935
₹24,935

• Author(s): Giuseppe Granata | Andrea Moretta Tartaglione | Theodosios Tsiakis • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingGlobal economic scenarios are increasing in com...

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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, VOL 1 by Information Reso Management Association

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, VOL 1

Information Reso Management Association

Hardcover

₹36,741
₹44,090
₹44,090
₹44,090
(-17%)
₹36,741
₹36,741

• Author(s): Information Reso Management Association • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - General

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by Sumesh Singh Dadwal

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Sumesh Singh Dadwal

Hardcover

₹33,059
₹39,671
₹39,671
₹39,671
(-17%)
₹33,059
₹33,059

• Author(s): Sumesh Singh Dadwal • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingConnected customers, using a wide range of devices such as smart phones, tablets, and laptops ...

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Technological Innovations for Sustainability and Business Growth by Geetika Jain

Technological Innovations for Sustainability and Business Growth

Geetika Jain, Harjit Singh, Shahriar Akter

Hardcover

₹25,371
₹30,446
₹30,446
₹30,446
(-17%)
₹25,371
₹25,371

• Author(s): Geetika Jain | Harjit Singh | Shahriar Akter • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Public Policy - Economic PolicyWith the world uniting to achieve Sustainable Development Go...

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Building Consumer-Brand Relationship in Luxury Brand Management by Paula Rodrigues

Building Consumer-Brand Relationship in Luxury Brand Management

Paula Rodrigues, Ana Pinto Borges

Hardcover

₹25,410
₹30,492
₹30,492
₹30,492
(-17%)
₹25,410
₹25,410

• Author(s): Paula Rodrigues | Ana Pinto Borges • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralLuxury is no longer a privilege of the high-net-worth individuals. It is now acces...

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Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace by D. B. a. Mehdi Khosrow-Pour

Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace

D. B. a. Mehdi Khosrow-Pour

Hardcover

₹18,842
₹22,611
₹22,611
₹22,611
(-17%)
₹18,842
₹18,842

• Author(s): D. B. a. Mehdi Khosrow-Pour • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingAs financial systems migrate to a pervasive, online environment, business leaders and ...

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Emotion-Based Approaches to Personnel Management: Emerging Research and Opportunities by Sara Fazzin

Emotion-Based Approaches to Personnel Management: Emerging Research and Opportunities

Sara Fazzin

Hardcover

₹16,760
₹17,160
₹17,160
₹17,160
(-2%)
₹16,760
₹16,760

• Author(s): Sara Fazzin • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Human Resources & Personnel ManagementOrganizations have traditionally focused on competitive advantage strategies to im...

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Emotion-Based Approaches to Personnel Management: Emerging Research and Opportunities by Sara Fazzin

Emotion-Based Approaches to Personnel Management: Emerging Research and Opportunities

Sara Fazzin

Paperback

₹12,688
₹15,226
₹15,226
₹15,226
(-17%)
₹12,688
₹12,688

• Author(s): Sara Fazzin • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Human Resources & Personnel ManagementOrganizations have traditionally focused on competitive advantage strategies to im...

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