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Consumer Research: Introspective Essays on the Study of Consumption

Morris B. Holbrook

Paperback

Current price ₹7,463
Original price ₹10,661
Original price ₹10,661
Original price ₹10,661
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₹7,463
Current price ₹7,463

• Author(s): Morris B. Holbrook • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution ...

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Consumer Behaviour: A European Perspective

Gerrit Antonides

Paperback

Current price ₹7,598
Original price ₹9,118
Original price ₹9,118
Original price ₹9,118
(-17%)
₹7,598
Current price ₹7,598

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralConsumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psycholog...

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Consumers and Food: Understanding and Shaping Consumer Behaviour

Marian Garcia Martinez, Steffen Jahn, Yasemin Boztug

Hardcover

Current price ₹18,757
Original price ₹19,110
Original price ₹19,110
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₹18,757
Current price ₹18,757

• Author(s): Marian Garcia Martinez | Steffen Jahn | Yasemin Boztug • Publisher: Burleigh Dodds Science Publishing Ltd • Publisher Imprint: Burleigh Dodds Science Publishing Ltd • BISAC: Consumer Behavior - GeneralIn recent years, consumers have ...

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Consumer Behaviour

Zubin Sethna, Jim Blythe

Paperback

Current price ₹761
Original price ₹895
Original price ₹895
Original price ₹895
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₹761
Current price ₹761

• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...

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Consumer Behavior: Buying, Having, and Being, Global Edition

Michael Solomon

Paperback

Current price ₹316
Original price ₹379
Original price ₹379
Original price ₹379
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₹316
Current price ₹316

• Author(s): Michael Solomon • Publisher: MIXGD • Publisher Imprint: MIXGD • Subject: Business Management

The Consumer Revolution, 1650-1800

Michael Kwass

Hardcover

Current price ₹10,253
Original price ₹10,388
Original price ₹10,388
Original price ₹10,388
(-1%)
₹10,253
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• Author(s): Michael Kwass • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Europe - GeneralThe production, acquisition, and use of consumer goods defines our daily lives, and yet consumerism is see...

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Consumerism: As a Way of Life

Steven Miles

Paperback

Current price ₹5,330
Original price ₹7,613
Original price ₹7,613
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₹5,330
Current price ₹5,330

• Author(s): Steven Miles • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Consumer Behavior - GeneralThis book provides an introduction to the historical and theoretical foundations of consumerism. It then mov...

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Consumer Behaviour: Applications in Marketing

Robert

Hardcover

Current price ₹12,318
Original price ₹17,597
Original price ₹17,597
Original price ₹17,597
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₹12,318
Current price ₹12,318

• Author(s): Robert • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • BISAC: Marketing - General

The Consumer Revolution, 1650-1800

Michael Kwass

Paperback

Current price ₹3,340
Original price ₹3,380
Original price ₹3,380
Original price ₹3,380
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₹3,340
Current price ₹3,340

• Author(s): Michael Kwass • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Europe - GeneralThe production, acquisition, and use of consumer goods defines our daily lives, and yet consumerism is see...

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Consumer Behaviour 3rd Edition

Szmigin

Paperback

Current price ₹6,811
Original price ₹7,083
Original price ₹7,083
Original price ₹7,083
(-4%)
₹6,811
Current price ₹6,811

• Author(s): Szmigin • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: General

The Active Consumer: Novelty and Surprise in Consumer Choice

Marina Bianchi

Hardcover

Current price ₹22,932
Original price ₹27,519
Original price ₹27,519
Original price ₹27,519
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₹22,932
Current price ₹22,932

• Author(s): Marina Bianchi • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This b...

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Green Consumerism: Perspectives, Sustainability, and Behavior

Ruchika Singh Malyan

Hardcover

Current price ₹9,720
Original price ₹14,953
Original price ₹14,953
Original price ₹14,953
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₹9,720
Current price ₹9,720

• Author(s): Ruchika Singh Malyan • Publisher: Taylor & Francis • Publisher Imprint: Apple Academic Press • BISAC: Sales & Selling - GeneralThis new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understa...

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Contemporary Consumption Consumers and Marketing

CANAVAN

Paperback

Current price ₹6,561
Original price ₹7,874
Original price ₹7,874
Original price ₹7,874
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₹6,561
Current price ₹6,561

• Author(s): CANAVAN • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Economics - MacroeconomicsContemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores cur...

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Sustainable Consumer Behavior

Gerrit Antonides

Paperback

Current price ₹4,770
Original price ₹6,275
Original price ₹6,275
Original price ₹6,275
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₹4,770
Current price ₹4,770

• Author(s): Gerrit Antonides • Publisher: Mdpi AG • Publisher Imprint: Mdpi AG • BISAC: Sociology - GeneralSustainability may be achieved through many different agents and institutions in society, including governments, new technologies, industr...

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Consumer Policy from Below: Paradoxes, Perspectives, Problematizations

Kai-Uwe Hellmann

Paperback

Current price ₹7,795
Original price ₹9,099
Original price ₹9,099
Original price ₹9,099
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₹7,795
Current price ₹7,795

• Author(s): Kai-Uwe Hellmann • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Sociology - GeneralFrom the Back CoverFor a long time, consumer policy in Germany presented itself as a networ...

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Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications

Wlodzimierz Sroka

Hardcover

Current price ₹13,098
Original price ₹20,150
Original price ₹20,150
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₹13,098
Current price ₹13,098

• Author(s): Wlodzimierz Sroka • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores key factors associated with consumer behaviour, from both a theoretical and practical per...

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Modern Consumer Behavior: Trends Shaping Consumer Decisions

Ananthalakshmi M

Paperback

Current price ₹3,563
Original price ₹4,019
Original price ₹4,019
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₹3,563
Current price ₹3,563

• Author(s): Ananthalakshmi M • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: GeneralIn an era defined by rapid technological advancements, shifting cultural paradigms, and an explosion of digital platforms, understanding consumer be...

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Consumer Behaviour: Applications in Marketing

Robert East

Hardcover

Current price ₹14,415
Original price ₹20,592
Original price ₹20,592
Original price ₹20,592
(-30%)
₹14,415
Current price ₹14,415

• Author(s): Robert East • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to C...

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Consumer Economics: Issues and Behaviors

Elizabeth B. Goldsmith

Hardcover

Current price ₹7,960
Original price ₹12,245
Original price ₹12,245
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Current price ₹7,960

• Author(s): Elizabeth B. Goldsmith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralFrom artificial intelligence to identity theft, from what we once thought of as unshakeable institutions to i...

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Does a responsible consumer exist?

Isabelle Jaeschke

Paperback

Current price ₹2,256
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
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₹2,256
Current price ₹2,256

• Author(s): Isabelle Jaeschke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralSeminar paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, University of applied sciences, Colog...

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The New Consumer Psychology: Scanning buying behavior with MRI of the mind

Sang Min Whang

Hardcover

Current price ₹13,825
Original price ₹21,269
Original price ₹21,269
Original price ₹21,269
(-35%)
₹13,825
Current price ₹13,825

• Author(s): Sang Min Whang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New C...

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The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000

Penelope Francks

Hardcover

Current price ₹9,460
Original price ₹14,553
Original price ₹14,553
Original price ₹14,553
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₹9,460
Current price ₹9,460

• Author(s): Penelope Francks • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed with...

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Representing Consumers: Voices, Views and Visions

Barbara Stern

Hardcover

Current price ₹18,449
Original price ₹22,139
Original price ₹22,139
Original price ₹22,139
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Current price ₹18,449

• Author(s): Barbara Stern • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the cris...

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Consumer Society: Critical Issues and Environmental Consequences

Barry Smart

Paperback

Current price ₹4,543
Original price ₹6,490
Original price ₹6,490
Original price ₹6,490
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₹4,543
Current price ₹4,543

• Author(s): Barry Smart • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Sociology - GeneralA wide-ranging, detailed and critical analysis of Western consumerism and its globalization, from one of the most r...

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The New Consumer Psychology: Scanning buying behavior with MRI of the mind

Sang Min Whang

Paperback

Current price ₹4,273
Original price ₹6,573
Original price ₹6,573
Original price ₹6,573
(-35%)
₹4,273
Current price ₹4,273

• Author(s): Sang Min Whang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New C...

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Political Consumerism: Global Responsibility in Action

Dietlind Stolle, Michele Micheletti

Hardcover

Current price ₹13,995
Original price ₹14,300
Original price ₹14,300
Original price ₹14,300
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₹13,995
Current price ₹13,995

• Author(s): Dietlind Stolle | Michele Micheletti • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: GeneralPolitical Consumerism captures the creative ways in which citizens, consumers, and political...

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The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

Anne-So Bayle-Tourtoulou

Hardcover

Current price ₹4,608
Original price ₹7,089
Original price ₹7,089
Original price ₹7,089
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₹4,608
Current price ₹4,608

• Author(s): Anne-So Bayle-Tourtoulou • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralNeuroscientific research shows that the great majority of purchase decisions are irrational and driven by s...

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The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000

Penelope Francks

Paperback

Current price ₹7,277
Original price ₹11,194
Original price ₹11,194
Original price ₹11,194
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₹7,277
Current price ₹7,277

• Author(s): Penelope Francks • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed with...

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Marieke K. de Mooij

Hardcover

Current price ₹16,984
Original price ₹24,262
Original price ₹24,262
Original price ₹24,262
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₹16,984
Current price ₹16,984

• Author(s): Marieke K. de Mooij • Publisher: Sage Publications, Inc. • Publisher Imprint: Sage Publications, Inc. • BISAC: Marketing - Research Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of cultu...

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Consumer Behaviour and Digital Transformation

Ayantunji Gbadamosi

Paperback

Current price ₹4,317
Original price ₹6,166
Original price ₹6,166
Original price ₹6,166
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₹4,317
Current price ₹4,317

• Author(s): Ayantunji Gbadamosi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis textbook explores how technological developments and emerging technologies i...

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Lifestyle Shopping: The Subject of Consumption

Rob Shields

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
Original price ₹19,980
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₹12,987
Current price ₹12,987

• Author(s): Rob Shields • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Popular CultureFirst Published in 2004. In contemporary shopping sites new modes of subjectivity, inter-personal relationships and models of social...

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Christian Consumer: Living Faithfully in a Fragile World

Laura M. Hartman

Hardcover

Current price ₹5,111
Original price ₹6,134
Original price ₹6,134
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• Author(s): Laura M. Hartman • Publisher: Oxford Univ PR • Publisher Imprint: Oxford Univ PR • BISAC: Christian Theology - Ethics & Moral TeachingBe it fair trade coffee or foreign oil, our choices as consumers affect the well-being of human...

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The Connected Customer: The Changing Nature of Consumer and Business Markets

Stefan H.K. Wuyts

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
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₹12,987
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• Author(s): Stefan H.K. Wuyts • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchIn today's connected consumer environment, customers are better informed and harder to please, but they also leave a more...

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Ethical Consumption: A Research Overview

Alex Hiller

Hardcover

Current price ₹4,608
Original price ₹7,089
Original price ₹7,089
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₹4,608
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• Author(s): Alex Hiller • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralArising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This...

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Consumption Patterns of the Middle Class in Contemporary China

Di Zhu

Hardcover

Current price ₹11,517
Original price ₹13,821
Original price ₹13,821
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₹11,517
Current price ₹11,517

• Author(s): Di Zhu • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: Sociology - GeneralThis book, set against the background of accounts of globalisation, aims to figure out the c...

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Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Gaurav Gupta

Hardcover

Current price ₹11,730
Original price ₹18,046
Original price ₹18,046
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₹11,730
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• Author(s): Gaurav Gupta • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralReligion is an important part of individual lives, playing a major role in our decision making and puchasing. Understan...

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