Search results for “[Subject: consumer]”

• Author(s): Dinesh Kumar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementConsumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in ma...

• Author(s): S.C. Bhatia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementRetailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use...

• Author(s): Sanjay Srivastava • Publisher: Oxford UP • Publisher Imprint: Oxford UP • BISAC: Sociology - UrbanWhat makes a city? Rather than a totality, a city is best understood through focusing upon different but interconnected spaces and proc...

• Author(s): Alison Anderson | Kevin Meethan | R. Steven Miles • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected ...

• Author(s): Alan Aldridge • Publisher: Polity Press • Publisher Imprint: Polity Press • BISAC: Economics - MacroeconomicsThis book provides a clear and concise introduction to the concept of consumption and to the wide-ranging debates about the ...

• Author(s): Alison Anderson | Kevin Meethan | R. Steven Miles • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected ...

• Author(s): David (Professor of Commercial Law, Professor of Commercial Law, De Montfort University) Oughton • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: MilitaryBased on the earlier Consumer Law: Te...

• Author(s): Wadman W.M. • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - TheoryExamines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time ...

• Author(s): Patricia Mink Rath | Stefani Bay | Richard Petrizzi • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business ManagementHow do consumers decide what to buy for their wardrobes and their homes? What drives them to cho...

• Author(s): Curtis P. Haugtvedt | Karen A. Machleit | Richard Yalch • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Advertising & PromotionThis edited volume--sponsored by the SCP and similar to Schumann/Thorson ...

• Author(s): Clarke David B. • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Earth Sciences - GeographyConsumption affects every aspect of the contemporary world, from the most intimate moments of ever...

• Author(s): Alain Chatriot | Marie-Emmanuelle Chessel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralRecent work has focused on the politics of consumption and its manifestation in a number of situations. This volume exten...

• Author(s): Julian Scott • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Artificial Intelligence - GeneralThe world of marketing has entered a new era. Customers are no longer passive buyers responding ...

• Author(s): Matt Allwright • Publisher: BBC Books • Publisher Imprint: BBC Books • BISAC: Personal Finance - GeneralKeep your money in your pocket. In a quarter of a century of broadcasting Watchdog has become the go-to consumer champion. In tod...

• Author(s): Paco Underhill • Publisher: Simon & Schuster • Publisher Imprint: Simon & Schuster • BISAC: Marketing - ResearchRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely...

• Author(s): Andreas Von Der Gathen • Publisher: MIT Press • Publisher Imprint: MIT Press • BISAC: Business EthicsHow consumer desire for sustainability is powering the first demand-driven, transformative megatrend--and how business leaders can m...

• Author(s): Paul A. Longley • Publisher: UCL Press • Publisher Imprint: UCL Press

• Author(s): Alexandra Greenfield • Publisher: Alexandra Greenfield • Publisher Imprint: Alexandra Greenfield • BISAC: Environmental Science (see also Chemistry - Environmental)This groundbreaking book is not just a guide; it's a roadmap for indi...

• Author(s): Alan Tomlinson • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFirst Published in 1990. This is a book about the meaning of our lives as consumers. It is about leisure, lifestyle, and markets in toda...

• Author(s): Maurya Wickstrom • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPerforming Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who e...

• Author(s): David B. Clarke | Doel Marcus A. | Housinaux Kate M. L. • Publisher: Taylor & Francis Ltd • Publisher Imprint: Routledge • BISAC: Earth Sciences - GeographyConsumption affects every aspect of the contemporary world, from the most...

• Author(s): David A. Aaker • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Consumer Behavior - GeneralThe new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey ava...

• Author(s): Karin M. Ekström | Helene Brembeck • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn the context of rising consumerism and globalization, books on consumption are numerous. These tend to be ...

• Author(s): Karin M. Ekström | Helene Brembeck • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn the context of rising consumerism and globalization, books on consumption are numerous. These tend to be ...

• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back Cover"...Rajagopal is one of those rare breeds in academics in Marketing and Strategy area who has published regularly ...

• Author(s): Sven Braeutigam • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: EmotionsConsumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuro...

• Author(s): Max Blackston • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - GeneralHow would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a rel...

• Author(s): Sophie Dubuisson-Quellier • Publisher: Fernwood Publishing • Publisher Imprint: Fernwood Publishing • BISAC: Consumer Behavior - GeneralConsumers are often importuned to exercise responsibility in the market sphere and to consume wit...

• Author(s): Patricia L Sunderland • Publisher: Left Coast Press Inc • Publisher Imprint: Routledge • BISAC: Anthropology - GeneralDoing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographi...

• Author(s): S. Ratneshwar | David Glen Mick • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsFollowing on from The Why of Consumption, this book examines motivational factors in diverse consumption behavio...