Search results for “[Subject: consumer]”

• Author(s): Franck Cochoy • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are i...

• Author(s): Bettina Nyffenegger • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Marketing - GeneralIn today's highly competitive business environment brands and systematic brand management have become power...

• Author(s): Sebastian Baethge • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,0, FOM Essen, ...

• Author(s): Lisa Kastner • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralCoalitions of consumer groups, NGOs, and trade unions have traditionally been considered politically weak compared to well-organized and resourceful f...

• Author(s): Isabelle Szmigin • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: GeneralUnderstanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challeng...

• Author(s): Greg Kihlström • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralBrands have evolved over several centuries from simple tools for recognition to something much more ...

• Author(s): John H. Kagel | Raymond C. Battalio | Leonard Green • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - MacroeconomicsThis book details the results of the authors' research usi...

• Author(s): Gordon R. Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHuman consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experien...

• Author(s): Mark Tadajewski • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book reimagines what it means to craft a self in contemporary life. The contributions present the self as dynamic, relational and...

• Author(s): Cynthia Huffman | David Glen Mick | S. Ratneshwar • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralUnique in focus and with multifaceted approach, this topical book provides an excellent overview of current resea...

• Author(s): Robert C. Webb • Publisher: Springer • Publisher Imprint: Springer • BISAC: Developmental - ChildAn unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fas...

• Author(s): Esther Thorson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Consumer Behavior - GeneralDigital Advertising offers a detailed and current overview of the...

• Author(s): Georg Fassott • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralGeorg Fassott untersucht das internationale Konsumentenverhalten im Internet. Hierzu nutzt er Erken...

• Author(s): Giovanna Pegan • Publisher: Springer • Publisher Imprint: Springer • BISAC: International - Economics & TradeFrom the Back CoverConsumers in most parts of the world now have global access to products beyond those offered in their...

• Author(s): U. S. Environmental Protection Agency • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThe U.S. Environmental Protection Agency (EPA) was introduced on December 2, 1970 by President Richard Nixon. The agency is c...

• Author(s): Alejandro Nésto Martínez • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsThis book offers a new perspective on sociological studies of the consumer society, introducing neglected no...

• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: Linguistics - GeneralThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilizati...

• Author(s): Ann Marie Fiore • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Fashion & AccessoriesAbout the Book Bridging the gap between the study of aesthetics and its application in the merc...

• Author(s): Randall S. Rosenberg • Publisher: University of Toronto Press • Publisher Imprint: University of Toronto Press • BISAC: ReligiousIn The Givenness of Desire, Randall S. Rosenberg examines the human desire for God through the lens of L...

• Author(s): Martin Sass • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,30, Universität Kassel, Sprache: De...

• Author(s): Regina Lee Blaszczyk • Publisher: Johns Hopkins University Press • Publisher Imprint: Johns Hopkins University Press • BISAC: Industries - GeneralWinner of the Hagley Prize in Business History from The Hagley Museum and Library and t...

• Author(s): Brian M. Young • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis book approaches consumer psychology from a unique perspective - it covers the entire lifesp...

• Author(s): Situn Krushna Sahu • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - GeneralIn this book we explore the fascinating aspects of consumer behavior. Looking at a number ...

• Author(s): J. D. Forbes • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book, based on extensive original research, traces the development of the consumer interest . It examines the impa...

• Author(s): Ghalia Boustani • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - RetailingEphemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared...

• Author(s): The Law Library • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: GeneralConsumers (Summaries of EU Legislation) 2018 The European Union of 28 countries...

• Author(s): Evgenia Krasteva-Blagoeva • Publisher: Springer • Publisher Imprint: Springer • BISAC: Applied PsychologyFrom the Back CoverThis fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption...

• Author(s): Russell W. Belk | Clifford Schultz | Guliz Ger • Publisher: Jai Press Inc. • Publisher Imprint: Jai Press Inc. • BISAC: Economics - MacroeconomicsThis volume focuses very sharply on emerging economies, specifically on Croatia, Poland...

• Author(s): Willy Schneider • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Sales & Selling - GeneralDas Konsumentenverhalten beleuchtet das Informations-, Einkaufs- sowie Konsum- und Entsorgungsverhalt...

• Author(s): Johann Gross • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of...

• Author(s): J. Hemsley-Brown • Publisher: Springer • Publisher Imprint: Palgrave Pivot • BISAC: Consumer Behavior - GeneralHigher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer ...

• Author(s): Ilja Brezovac • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Bündelung („Bundling") von Produkten dient den Unternehmen als marketing-politische Ma nahme, und ist defi...

• Author(s): Jing Jian Xiao • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - GeneralFrom the Back CoverThis timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Res...

• Author(s): John K. Roth • Publisher: Wipf & Stock Publishers • Publisher Imprint: Wipf & Stock Publishers • BISAC: Judaism - TheologyNo catastrophe challenges treasured beliefs and cherished hopes more than the Holocaust, Nazi Germany's...

• Author(s): Hélène Cherrier | Michael S. W. Lee • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Ethics & Moral PhilosophyIn this edited volume, the leading scholars in the field engage with consumers, marketers, corporations a...

• Author(s): Malgorza Bartosik-Purgat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - GeneralConsumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may c...