Search results for “[Subject: consumer]”

• Author(s): Lloyd Klein • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Personal Finance - GeneralThis is the first comprehensive account of the development of consumer credit. Consumer credit is a vital force driving the development ...

• Author(s): Geraldine Henderson • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: DiscriminationThis book provides a vivid examination of the issue of consumer inequality in America--one of society's most under-discussed and critical is...

• Author(s): George Gaskell • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Energy

• Author(s): Gregory R. Woirol • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Economic HistoryFrom the price of a candy bar to the price of a house, Woirol's book demystifies prices and markets. Why do we use them, how do they work, a...

• Author(s): Frances M. Magrabi • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Economics - MacroeconomicsThis text provides an overview of concepts, theories, and methods related to the study of household consumption. It summarizes th...

• Author(s): Sanghee Sohn Cha • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Economics - MacroeconomicsThis text provides an overview of concepts, theories, and methods related to the study of household consumption. It summarizes the ...

• Author(s): Unknown • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Advertising & PromotionThe essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and...

• Author(s): Jennifer Hill • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Children's StudiesThis gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing percepti...

• Author(s): A. Coskun Samli • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - ResearchFrom the Back CoverIn this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that inter...

• Author(s): Shindy Chen • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Personal Finance - Money ManagementBy unlocking the mortgage industry's trade secrets, this indispensable book will help readers understand credit scoring and lea...

• Author(s): George P. Moschis • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - GeneralMarketers interested in designing effective strategies to tap the increasingly lucrative mature market presently must look for relevant i...

• Author(s): Steven Eastaugh • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Industries - GeneralThis book is a thorough, balanced, and insightful study of the present status and future direction of health care economics and its far-re...

• Author(s): Laura Randall • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: EnergyThis work follows upon the author's previous volume, The Political Economy of Venezuelan Oil, and investigates the general workings of the Mexican oil ind...

• Author(s): Mark Alfino • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: GeneralAn international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyz...

• Author(s): Michael Baranowski • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Political Ideologies - GeneralThis is the book for anyone who aspires to the title "informed citizen." It clearly explains how political news works, how th...

• Author(s): Deborah Dove Gordon • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Health Care IssuesA health care executive at Harvard explains how to become a savvy consumer and get the value we all deserve for our health care spending...

• Author(s): Marilyn Kern Foxworth • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Advertising & PromotionThis book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Ale...

• Author(s): Phillip J. Curtis • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: InfrastructureThis work traces the history and background of the once great American consumer electronics manufacturing industry, an industry that was plagu...

• Author(s): Larry Kirsch • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Public Affairs & AdministrationMeltdown reveals how the Consumer Financial Protection Bureau was able to curb unsafe and unfair practices that led to the 200...

• Author(s): Larry Kirsch • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Finance - GeneralThis provocative and accessible narrative recounts the inside story of how a broad-based people's campaign was mobilized and subsequently succee...

• Author(s): George Moschis • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - GeneralFrom the Back CoverThis book helps organizations develop effective marketing strategies for serving the older consumer market. Assistance is...

• Author(s): Richard C. Maddock • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - ResearchMotigraphics is the natural complement to demographics and psychographics - the completion of a triad. For consumers, because motives a...

• Author(s): George Moschis • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - ResearchThe mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to d...

• Author(s): Ernest Sternberg • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Economics - GeneralThough many still think that we live in an information economy, Ernest Sternberg asserts that the driving force in 21st-century capitalism...

• Author(s): Nikki Sullivan • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Beauty & Grooming - GeneralDrawing on the works of a number of postmodern theorists, this study suggests that the tattooed body is symptomatic of a general...

• Author(s): Eric W. Boyle • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Health Care IssuesThis timely volume illustrates how and why the fight against quackery in modern America has largely failed, laying the blame on an unlikely co...