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Consuming Bodies

Hogan, Jackie

Paperback

Current price ₹3,223
Original price ₹4,958
Original price ₹4,958
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₹3,223
Current price ₹3,223

• Author(s): Hogan | Jackie • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Sociology and Anthropology • BISAC: Sociology - Social TheoryOur bodies reveal the values, priorities, anxieties, and material realities of th...

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The Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change

Kaela Jubas

Hardcover

Current price ₹13,149
Original price ₹20,228
Original price ₹20,228
Original price ₹20,228
(-35%)
₹13,149
Current price ₹13,149

• Author(s): Kaela Jubas • Publisher: Taylor & Francis • Publisher Imprint: Left Coast Press • BISAC: Consumer Behavior - GeneralThis revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analy...

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Consumer Perceptions and Food

Diana Bogueva

Hardcover

Current price ₹16,159
Original price ₹24,859
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₹16,159
Current price ₹16,159

• Author(s): Diana Bogueva • Publisher: Springer • Publisher Imprint: Springer • BISAC: Environmental EconomicsFrom the Back CoverThis book is a timely overview of the various aspects of consumer perception related to food. This book explores con...

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Consumer Behavior

Yoram(jerry) Wind

Paperback

Current price ₹7,469
Original price ₹8,710
Original price ₹8,710
Original price ₹8,710
(-14%)
₹7,469
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• Author(s): Yoram(jerry) Wind • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - GeneralWhat drives consumers to make purchasing decisions? How do emotions, culture, and external influences shape their b...

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Consumer Sense of Self and Identity

Russell W. Belk, Vibrant Publishers

Hardcover

Current price ₹9,158
Original price ₹10,660
Original price ₹10,660
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(-14%)
₹9,158
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• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralConsumer Sense of Self and Identity explores how our possessions, purchases, and consump...

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Consumers, Policy and the Environment: A Tribute to Folke Ölander

Klaus Günter Grunert

Paperback

Current price ₹11,017
Original price ₹16,949
Original price ₹16,949
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₹11,017
Current price ₹11,017

• Author(s): Klaus Günter Grunert • Publisher: Springer • Publisher Imprint: Springer • BISAC: Business LawFrom the Back CoverThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumpti...

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Routledge Handbook of the Tourist Experience

Hardcover

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Original price ₹30,015
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₹19,510
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• Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Tourism, Travel Guide & Hospitality • BISAC: Industries - Hospitality, Travel & TourismRoutledge Handbook of the Tourist Experience offers a comprehensive synthe...

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Vicarious Consumers: Trans-National Meetings Between the West and East in the Mediterranean World (1730-1808)

Manuel Perez-Garcia

Hardcover

Current price ₹13,572
Original price ₹20,880
Original price ₹20,880
Original price ₹20,880
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₹13,572
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• Author(s): Manuel Perez-Garcia • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsThe birth of a mass consumer society in western Europe has been the subject of much scholarly debate in recent ye...

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Auswirkungen des Wegfalls des Rabattgesetzes und der Zugabeverordnung auf das Konsumgütermarketing: Am Beispiel der Lebensmittelbranche

Christine Dietrich

Paperback

Current price ₹7,366
Original price ₹8,413
Original price ₹8,413
Original price ₹8,413
(-12%)
₹7,366
Current price ₹7,366

• Author(s): Christine Dietrich • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Im März 1932 ist die Zugabeverordnung und im November 1933 das Rabattgesetz in Deutschland erlassen worde...

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Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Matthew S. Eastin, Terry Daugherty, Neal M. Burns

Hardcover

Current price ₹27,074
Original price ₹32,489
Original price ₹32,489
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(-17%)
₹27,074
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• Author(s): Matthew S. Eastin | Terry Daugherty | Neal M. Burns • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Interactive & MultimediaMedia professionals today are facing numerous chan...

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A study into wine consumption patterns of Indians with special reference to the Pune region

Deepa Venkatraman

Paperback

Current price ₹6,331
Original price ₹7,341
Original price ₹7,341
Original price ₹7,341
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₹6,331
Current price ₹6,331

• Author(s): Deepa Venkatraman • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Maps & Road Atlases (see also Reference - Atlases, GazetteerDoctoral Thesis / Dissertation from the year 2014 in the subject Tourism - Hotel Man...

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Public Regulation Financ

Arnold A. Heggestad

Hardcover

Current price ₹13,149
Original price ₹20,228
Original price ₹20,228
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(-35%)
₹13,149
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• Author(s): Arnold A. Heggestad • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn the many studies that have been conducted on the provision of financial services for consumers, regulation ha...

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Consumers and Services

Mark Gabbott

Paperback

Current price ₹7,505
Original price ₹9,006
Original price ₹9,006
Original price ₹9,006
(-17%)
₹7,505
Current price ₹7,505

• Author(s): Mark Gabbott • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsThis approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It est...

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Nudge: The Gentle Way to Improve Decisions

Richard H. Thaler

Hardcover

Current price ₹2,058
Original price ₹2,744
Original price ₹2,744
Original price ₹2,744
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₹2,058
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• Author(s): Richard H. Thaler • Publisher: Yale University Press • Publisher Imprint: Yale University Press • BISAC: Consumer Behavior - GeneralAn updated and refreshed edition of the groundbreaking book that shows how people can be nudged towar...

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Consumer Behaviour and the Arts: A Marketing Perspective

François Colbert

Hardcover

Current price ₹13,149
Original price ₹20,228
Original price ₹20,228
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₹13,149
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• Author(s): François Colbert • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other ...

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Social-Influencer-Marketing als strategisches Marketinginstrument. Theoretische Grundlagen und Einfluss auf das Kaufverhalten der Kunden

Anonymous

Paperback

Current price ₹5,106
Original price ₹5,969
Original price ₹5,969
Original price ₹5,969
(-14%)
₹5,106
Current price ₹5,106

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Essen, Hochschule für Oekono...

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Consumer Behavior

Wayne D. Hoyer

Paperback

Current price ₹10,163
Original price ₹12,196
Original price ₹12,196
Original price ₹12,196
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₹10,163
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• Author(s): Wayne D. Hoyer • Publisher: Cengage Learning • Publisher Imprint: Cengage Learning • BISAC: Marketing - GeneralHoyer/MacInnis/Pieters' CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthr...

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Titanium for Consumer Applications: Real-World Use of Titanium

Froes Francis

Paperback

Current price ₹12,558
Original price ₹19,320
Original price ₹19,320
Original price ₹19,320
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₹12,558
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• Author(s): Froes Francis • Publisher: Elsevier • Publisher Imprint: Elsevier • Subject: Engineering • BISAC: MetallurgyTitanium for Consumer Applications is the first book to tie together the metallurgical advantages of titanium in consumer app...

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Auswirkungen des demographischen Wandels auf das Marketing im Konsumgüterbereich: Dargestellt am Beispiel des Biermarktes

Jens Magdanz

Paperback

Current price ₹6,811
Original price ₹7,780
Original price ₹7,780
Original price ₹7,780
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• Author(s): Jens Magdanz • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Die Diskussion über den demographischen Wandel, der Situation einer schrumpfenden und gleichzeitig älter werdenden Bevölker...

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Strategie-Chip - Mehrdimensionales Strategiekonzept nach Becker

Linda Schiller

Paperback

Current price ₹2,256
Original price ₹2,637
Original price ₹2,637
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₹2,256
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• Author(s): Linda Schiller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule f�r nachhaltige E...

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The Consumer Society: Myths and Structures

Jean Baudrillard

Hardcover

Current price ₹12,057
Original price ₹17,223
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₹12,057
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• Author(s): Jean Baudrillard • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Sociology - GeneralJean Baudrillard′s classic text was one of the first to focus on the process and meaning of consumption in con...

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Consumer Demand in the United States: Prices, Income, and Consumption Behavior

Lester D. Taylor

Hardcover

Current price ₹14,690
Original price ₹22,599
Original price ₹22,599
Original price ₹22,599
(-35%)
₹14,690
Current price ₹14,690

• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverA classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Pr...

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Contemporary Consumption Rituals: A Research Anthology

Cele C. Otnes, Tina M. Lowrey

Hardcover

Current price ₹20,434
Original price ₹24,521
Original price ₹24,521
Original price ₹24,521
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• Author(s): Cele C. Otnes | Tina M. Lowrey • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Marketing - GeneralAn interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why &...

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Marketing Legal Services

Giovanna Bernal

Paperback

Current price ₹4,507
Original price ₹5,145
Original price ₹5,145
Original price ₹5,145
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₹4,507
Current price ₹4,507

• Author(s): Giovanna Bernal • Publisher: VDM Verlag Dr. Mueller E.K. • Publisher Imprint: VDM Verlag Dr. Mueller E.K. • BISAC: GeneralThe selection of an attorney is one of the most important decisions for many consumers and businesses and the l...

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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

Gordon R. Foxall

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
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₹3,672
Current price ₹3,672

• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...

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The Consumer Society Reader

Martyn J. Lee

Paperback

Current price ₹5,138
Original price ₹6,166
Original price ₹6,166
Original price ₹6,166
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₹5,138
Current price ₹5,138

• Author(s): Martyn J. Lee • Publisher: Wiley-Blackwell • Publisher Imprint: Wiley-Blackwell • BISAC: Sociology - GeneralThe Consumer Society Reader is the most substantial collection of classic and contemporary readings on consumption and consum...

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Technology and Consumption: Understanding Consumer Choices and Behaviors

Ruby Roy Dholakia

Paperback

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
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• Author(s): Ruby Roy Dholakia • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverComputers, smart phones, hi-def TVs, iPods...we buy them, upgrade them, abandon or complain about them...

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Climate Change and Responsible Consumption: From Crisis to Conscious Consumer Choices

Asta Mikalauskiene, Dalia Streimikiene, Ignas Mikalauskas

Hardcover

Current price ₹7,206
Original price ₹11,085
Original price ₹11,085
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• Author(s): Asta Mikalauskiene | Dalia Streimikiene | Ignas Mikalauskas • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Energy

Consumer Information Processing: Decision Making

James R. Bettman, Vibrant Publishers

Hardcover

Current price ₹9,165
Original price ₹10,660
Original price ₹10,660
Original price ₹10,660
(-14%)
₹9,165
Current price ₹9,165

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Management ScienceConsumer Information Processing: Decision Making by James R. Bettman provides a pioneering explo...

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Contemporary Consumer Culture Theory

John F. Sherry

Hardcover

Current price ₹14,421
Original price ₹22,185
Original price ₹22,185
Original price ₹22,185
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₹14,421
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• Author(s): John F. Sherry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialContemporary Consumer Culture Theory contains original research essays written by the premier thought leader...

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Young Consumer Behaviour: A Research Companion

Ayantunji Gbadamosi

Paperback

Current price ₹3,562
Original price ₹5,480
Original price ₹5,480
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₹3,562
Current price ₹3,562

• Author(s): Ayantunji Gbadamosi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of ...

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Marketing and Consumer Research in the Public Interest

Ronald Paul Hill

Paperback

Current price ₹10,036
Original price ₹14,337
Original price ₹14,337
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₹10,036
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• Author(s): Ronald Paul Hill • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchEthical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketi...

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Wine Brands: Success Strategies For New Markets New Consumers And New Trends

Resnick, E.

Hardcover

Current price ₹4,438
Original price ₹5,872
Original price ₹5,872
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₹4,438
Current price ₹4,438

• Author(s): Resnick | E. • Publisher: MixIG-UK • Publisher Imprint: MixIG-UK • Subject: Business Management • BISAC: International - MarketingThis practical new book is written by a leading wine industry expert, in an easy and accessible style. ...

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Consumer Demand in the United States: Prices, Income, and Consumption Behavior

Lester D. Taylor

Paperback

Current price ₹14,690
Original price ₹22,599
Original price ₹22,599
Original price ₹22,599
(-35%)
₹14,690
Current price ₹14,690

• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverA classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Pr...

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Do You Want to Keep Your Customers Forever?

Hardcover

Current price ₹1,411
Original price ₹1,960
Original price ₹1,960
Original price ₹1,960
(-28%)
₹1,411
Current price ₹1,411

• Publisher: Harvard Business School Press • Publisher Imprint: Harvard Business School Press • BISAC: Customer RelationsThis classic article shows how to make mass customization and efficient and personal marketing work by putting the producer ...

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Consumer Reports

Kevin P. Manion

Hardcover

Current price ₹2,270
Original price ₹3,136
Original price ₹3,136
Original price ₹3,136
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₹2,270
Current price ₹2,270

• Author(s): Kevin P. Manion • Publisher: Arcadia Publishing Library Editions • Publisher Imprint: Arcadia Publishing Library Editions • BISAC: United States - State & Local - Middle Atlantic (DC, DE, MD,Consumers Union, the publisher of Cons...

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