Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[Subject: consumer]”

Filters

Products

Developing Emotional Appeals in Internet Advertising: A study of contributing factors involved in provoking emotional appeals

Manish Srivastava

Paperback

Current price ₹1,887
Original price ₹2,205
Original price ₹2,205
Original price ₹2,205
(-14%)
₹1,887
Current price ₹1,887

• Author(s): Manish Srivastava • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Cultural & Ethnic Studies - GeneralResearch Paper (postgraduate) from the year 2008 in the subject South Asian Studies, South-Eastern Asian Stud...

View full details

Consumer Culture Theory in Asia: History and Contemporary Issues

Yuko Minowa

Paperback

Current price ₹4,496
Original price ₹6,916
Original price ₹6,916
Original price ₹6,916
(-35%)
₹4,496
Current price ₹4,496

• Author(s): Yuko Minowa • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWe live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprece...

View full details

Consumerism in World History: The Global Transformation of Desire

Peter N. Stearns

Paperback

Current price ₹3,562
Original price ₹5,480
Original price ₹5,480
Original price ₹5,480
(-35%)
₹3,562
Current price ₹3,562

• Author(s): Peter N. Stearns • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: History • BISAC: World - GeneralThe third edition of Consumerism in World History explores the nature of consumerism and its evolution, with...

View full details

Capitalism and the Consumer (RLE Consumer Behaviour)

Fred Henderson

Hardcover

Current price ₹11,876
Original price ₹18,270
Original price ₹18,270
Original price ₹18,270
(-35%)
₹11,876
Current price ₹11,876

• Author(s): Fred Henderson • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralWritten at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offer...

View full details

S. Hrg. 106-687: Cybersquatting and Consumer Protection: Ensuring Domain Name Integrity

U. S. Government Printing Office (Gpo)

Paperback

Current price ₹1,306
Original price ₹1,838
Original price ₹1,838
Original price ₹1,838
(-29%)
₹1,306
Current price ₹1,306

• Author(s): U. S. Government Printing Office (Gpo) • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThe United States Government Printing Office (GPO) was created in June 1860, and is an agency of the U.S. federal government...

View full details

Essentials Of Consumer Behavior

Debra L. Stephens

Paperback

Current price ₹4,842
Original price ₹6,916
Original price ₹6,916
Original price ₹6,916
(-30%)
₹4,842
Current price ₹4,842

• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralEssentials of Consumer Behavior offers an alternative to traditional textbooks for ...

View full details

The Consumer's Control of Production: The Work of The National Consumers' League

National Consumers' League

Hardcover

Current price ₹2,695
Original price ₹3,114
Original price ₹3,114
Original price ₹3,114
(-13%)
₹2,695
Current price ₹2,695

• Author(s): National Consumers' League • Publisher: Palala Press • Publisher Imprint: Palala Press • BISAC: GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we kno...

View full details

The Consumer Viewpoint

Mildred Maddocks Bentley

Paperback

Current price ₹1,219
Original price ₹1,386
Original price ₹1,386
Original price ₹1,386
(-12%)
₹1,219
Current price ₹1,219

• Author(s): Mildred Maddocks Bentley • Publisher: Anson Street Press • Publisher Imprint: Anson Street Press • BISAC: Consumer Behavior - General"The Consumer Viewpoint" by Mildred Maddocks offers a fascinating glimpse into the world of early co...

View full details

User Experience Design: A Practical Playbook for Business Growth

Satyam Kantamneni

Paperback

Current price ₹2,132
Original price ₹3,280
Original price ₹3,280
Original price ₹3,280
(-35%)
₹2,132
Current price ₹2,132

• Author(s): Satyam Kantamneni • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIgniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them wi...

View full details

Communication, Consumers, and Citizens: Revisiting the Politics of Consumption

Dhavan V. Shah, Chris Wells, Lewis A. Friedland

Paperback

Current price ₹9,243
Original price ₹11,092
Original price ₹11,092
Original price ₹11,092
(-17%)
₹9,243
Current price ₹9,243

• Author(s): Dhavan V. Shah | Chris Wells | Lewis A. Friedland • Publisher: Sage Publications, Inc. • Publisher Imprint: Sage Publications, Inc. • BISAC: General1 Communication, Consumers, and Citizens: Revisiting the Politics of ConsumptionDhava...

View full details

The Poor and Their Money: Microfinance from a Twenty-First Century Consumer's Perspective

Stuart Rutherford

Paperback

Current price ₹1,688
Original price ₹1,892
Original price ₹1,892
Original price ₹1,892
(-11%)
₹1,688
Current price ₹1,688

• Author(s): Stuart Rutherford • Publisher: Practical Action • Publisher Imprint: Practical Action • BISAC: Poverty & HomelessnessBuilding on the huge acclaim that followed its first publication, this second edition brings readers up to date ...

View full details

Ausgewählte intrapersonale Einflussfaktoren auf das Kaufverhalten am Point of Sale und ihre Veränderung mit zunehmendem Alter

Thomas Flöter

Paperback

Current price ₹2,355
Original price ₹2,735
Original price ₹2,735
Original price ₹2,735
(-14%)
₹2,355
Current price ₹2,355

• Author(s): Thomas Flöter • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Rostock (Institut...

View full details

Drivers of Participation in Collaborative Consumption Ventures

Anna Catharin Heil

Paperback

Current price ₹5,693
Original price ₹6,655
Original price ₹6,655
Original price ₹6,655
(-14%)
₹5,693
Current price ₹5,693

• Author(s): Anna Catharin Heil • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8,5 (NL); ...

View full details

The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers

Katharine Greider

Paperback

Current price ₹1,462
Original price ₹1,897
Original price ₹1,897
Original price ₹1,897
(-23%)
₹1,462
Current price ₹1,462

• Author(s): Katharine Greider • Publisher: PublicAffairs • Publisher Imprint: PublicAffairs • BISAC: Industries - Pharmaceutical & BiotechnologyAs the pharmaceutical industry invests more and more in the development of new drugs, true breakt...

View full details

Rating Professors Online: How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations

Pamela Leong

Hardcover

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Pamela Leong • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Evaluation & AssessmentFrom the Back CoverThis book explores the emerging trends and patterns in online student evaluations of teaching and how o...

View full details

Maßnahmen des Abonnentenmarketings bei Publikumszeitschriften

Kai Israel

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Kai Israel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,0, Hochschule Offenburg, Veransta...

View full details

Food, People and Society: A European Perspective of Consumers' Food Choices

Lynn J. Frewer

Hardcover

Current price ₹14,690
Original price ₹22,599
Original price ₹22,599
Original price ₹22,599
(-35%)
₹14,690
Current price ₹14,690

• Author(s): Lynn J. Frewer • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customs & TraditionsFrom the Back CoverThis book, edited and authored by a group of scientists experienced in European cross-cultural and interdisciplina...

View full details

The Aging Consumer: Perspectives from Psychology and Marketing

Aimee Drolet

Hardcover

Current price ₹11,028
Original price ₹16,965
Original price ₹16,965
Original price ₹16,965
(-35%)
₹11,028
Current price ₹11,028

• Author(s): Aimee Drolet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer...

View full details

Consumer Information Processing: Decision Making

James R. Bettman, Vibrant Publishers

Paperback

Current price ₹7,483
Original price ₹8,710
Original price ₹8,710
Original price ₹8,710
(-14%)
₹7,483
Current price ₹7,483

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchConsumer Information Processing: Decision Making by James R. Bettman provides a pioneering exp...

View full details

Consumer Behavior-Undergraduate Level Guide Book

Eshetu Tefera Bekele

Paperback

Current price ₹5,873
Original price ₹6,702
Original price ₹6,702
Original price ₹6,702
(-12%)
₹5,873
Current price ₹5,873

• Author(s): Eshetu Tefera Bekele • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book bietet eine gr�ndliche Erforschung der psychologischen, soz...

View full details

Unterstützungsmöglichkeiten des Key Account Managements durch das Controlling in der Konsumgüterbranche

Marc Knuff

Paperback

Current price ₹7,423
Original price ₹8,463
Original price ₹8,463
Original price ₹8,463
(-12%)
₹7,423
Current price ₹7,423

• Author(s): Marc Knuff • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Management - GeneralDiplomarbeit aus dem Jahr 2001 im Fachbereich BWL - Controlling, Note: 1.3, Technische Universität Dortmund, Sprache: Deutsch, ...

View full details

Understanding and influencing consumer behavior

Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua

Paperback

Current price ₹5,870
Original price ₹6,702
Original price ₹6,702
Original price ₹6,702
(-12%)
₹5,870
Current price ₹5,870

• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralIn a context where digital technology is redefinin...

View full details

Conscientious consumer, negligent citizen?

Michel Vasconcelos

Paperback

Current price ₹5,990
Original price ₹7,020
Original price ₹7,020
Original price ₹7,020
(-15%)
₹5,990
Current price ₹5,990

• Author(s): Michel Vasconcelos • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralTaking an ethnographic study at Procon Vitória as a starting point, we analyzed the relationship between consumpti...

View full details

The Mediated Mind: Affect, Ephemera, and Consumerism in the Nineteenth Century

Susan Zieger

Hardcover

Current price ₹12,583
Original price ₹15,100
Original price ₹15,100
Original price ₹15,100
(-17%)
₹12,583
Current price ₹12,583

• Author(s): Susan Zieger • Publisher: Fordham University Press • Publisher Imprint: Fordham University Press • BISAC: Comparative LiteratureHow did we arrive at our contemporary consumer media economy? Why are we now fixated on screens, imbibing...

View full details

Shopping auf allen Kanälen. Omni-Channel im Einzelhandel am Beispiel der Modebranche

Anonymous

Paperback

Current price ₹2,258
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-14%)
₹2,258
Current price ₹2,258

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sales & Selling - ManagementStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Handel und Distribution, Note: 1,7, bbw Hochschule, Sprache: Deutsch, A...

View full details

Consumers' Cooperative Societies In New York State

The Consumers' League

Paperback

Current price ₹1,635
Original price ₹1,760
Original price ₹1,760
Original price ₹1,760
(-7%)
₹1,635
Current price ₹1,635

• Author(s): The Consumers' League • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: Corporate & Business History - GeneralConsumers' Cooperative Societies In New York State is a comprehensive book written b...

View full details

Buying Brain: Neuroscience and Generative AI Secrets

A. K. Pradeep

Hardcover

Current price ₹1,881
Original price ₹2,894
Original price ₹2,894
Original price ₹2,894
(-35%)
₹1,881
Current price ₹1,881

• Author(s): A. K. Pradeep • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Computer Science and Information Technology • BISAC: Mental HealthIt is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive i...

View full details

Die Verpackung in der Produktpolitik: Aktueller Stand und zukünftige Entwicklungen

Natalie Walz

Paperback

Current price ₹2,936
Original price ₹3,421
Original price ₹3,421
Original price ₹3,421
(-14%)
₹2,936
Current price ₹2,936

• Author(s): Natalie Walz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementBachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Sprache: Deutsch, Abstract...

View full details

Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

Gordon R. Foxall

Hardcover

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...

View full details

The Ambivalent Consumer

Sheldon Garon, Patricia L. MacLachlan

Paperback

Current price ₹5,806
Original price ₹6,968
Original price ₹6,968
Original price ₹6,968
(-17%)
₹5,806
Current price ₹5,806

• Author(s): Sheldon Garon | Patricia L. MacLachlan • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Economics - MacroeconomicsIn The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring ...

View full details

The Consumer in Public Services: Choice, Values and Difference

Richard Simmons, Martin Powell, Ian Greener

Hardcover

Current price ₹10,456
Original price ₹12,548
Original price ₹12,548
Original price ₹12,548
(-17%)
₹10,456
Current price ₹10,456

• Author(s): Richard Simmons | Martin Powell | Ian Greener • Publisher: Policy Press • Publisher Imprint: Policy Press • BISAC: Sociology - GeneralThis book challenges existing stereotypes about the 'consumer as chooser'. It shows how we must dev...

View full details

Aktivierung bei Dienstleistungen

Manuel Sommerfeld

Paperback

Current price ₹2,270
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-14%)
₹2,270
Current price ₹2,270

• Author(s): Manuel Sommerfeld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Schmalkalden, ...

View full details

Consumer Behaviour

Zubin Sethna

Paperback

Current price ₹6,196
Original price ₹7,149
Original price ₹7,149
Original price ₹7,149
(-13%)
₹6,196
Current price ₹6,196

• Author(s): Zubin Sethna • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style...

View full details

The Changing Face of Burberry: Britishness, Heritage, Labour and Consumption

Siân Weston

Paperback

Current price ₹3,829
Original price ₹4,595
Original price ₹4,595
Original price ₹4,595
(-17%)
₹3,829
Current price ₹3,829

• Author(s): Siân Weston • Publisher: Bloomsbury Visual Arts • Publisher Imprint: Bloomsbury Visual Arts • BISAC: Fashion & AccessoriesGlobal fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall...

View full details

Der Einfluss von werbepsychologischen Maßnahmen auf Kaufentscheidungen

Anonymous

Paperback

Current price ₹2,256
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-14%)
₹2,256
Current price ₹2,256

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Fachhochschule des bfi Wien GmbH,...

View full details

Brand Communities. Chancen und Risiken für die Kundenbeziehung

Anonym

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Spr...

View full details