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Developing Emotional Appeals in Internet Advertising: A study of contributing factors involved in provoking emotional appeals
Manish Srivastava
Paperback
• Author(s): Manish Srivastava • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Cultural & Ethnic Studies - GeneralResearch Paper (postgraduate) from the year 2008 in the subject South Asian Studies, South-Eastern Asian Stud...
View full detailsConsumer Culture Theory in Asia: History and Contemporary Issues
Yuko Minowa
Paperback
• Author(s): Yuko Minowa • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWe live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprece...
View full detailsConsumerism in World History: The Global Transformation of Desire
Peter N. Stearns
Paperback
• Author(s): Peter N. Stearns • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: History • BISAC: World - GeneralThe third edition of Consumerism in World History explores the nature of consumerism and its evolution, with...
View full detailsCapitalism and the Consumer (RLE Consumer Behaviour)
Fred Henderson
Hardcover
• Author(s): Fred Henderson • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralWritten at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offer...
View full detailsS. Hrg. 106-687: Cybersquatting and Consumer Protection: Ensuring Domain Name Integrity
U. S. Government Printing Office (Gpo)
Paperback
• Author(s): U. S. Government Printing Office (Gpo) • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThe United States Government Printing Office (GPO) was created in June 1860, and is an agency of the U.S. federal government...
View full detailsEssentials Of Consumer Behavior
Debra L. Stephens
Paperback
• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralEssentials of Consumer Behavior offers an alternative to traditional textbooks for ...
View full detailsThe Consumer's Control of Production: The Work of The National Consumers' League
National Consumers' League
Hardcover
• Author(s): National Consumers' League • Publisher: Palala Press • Publisher Imprint: Palala Press • BISAC: GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we kno...
View full detailsThe Consumer Viewpoint
Mildred Maddocks Bentley
Paperback
• Author(s): Mildred Maddocks Bentley • Publisher: Anson Street Press • Publisher Imprint: Anson Street Press • BISAC: Consumer Behavior - General"The Consumer Viewpoint" by Mildred Maddocks offers a fascinating glimpse into the world of early co...
View full detailsUser Experience Design: A Practical Playbook for Business Growth
Satyam Kantamneni
Paperback
• Author(s): Satyam Kantamneni • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIgniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them wi...
View full detailsCommunication, Consumers, and Citizens: Revisiting the Politics of Consumption
Dhavan V. Shah, Chris Wells, Lewis A. Friedland
Paperback
• Author(s): Dhavan V. Shah | Chris Wells | Lewis A. Friedland • Publisher: Sage Publications, Inc. • Publisher Imprint: Sage Publications, Inc. • BISAC: General1 Communication, Consumers, and Citizens: Revisiting the Politics of ConsumptionDhava...
View full detailsThe Poor and Their Money: Microfinance from a Twenty-First Century Consumer's Perspective
Stuart Rutherford
Paperback
• Author(s): Stuart Rutherford • Publisher: Practical Action • Publisher Imprint: Practical Action • BISAC: Poverty & HomelessnessBuilding on the huge acclaim that followed its first publication, this second edition brings readers up to date ...
View full detailsAusgewählte intrapersonale Einflussfaktoren auf das Kaufverhalten am Point of Sale und ihre Veränderung mit zunehmendem Alter
Thomas Flöter
Paperback
• Author(s): Thomas Flöter • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Rostock (Institut...
View full detailsDrivers of Participation in Collaborative Consumption Ventures
Anna Catharin Heil
Paperback
• Author(s): Anna Catharin Heil • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8,5 (NL); ...
View full detailsThe Big Fix: How the Pharmaceutical Industry Rips Off American Consumers
Katharine Greider
Paperback
• Author(s): Katharine Greider • Publisher: PublicAffairs • Publisher Imprint: PublicAffairs • BISAC: Industries - Pharmaceutical & BiotechnologyAs the pharmaceutical industry invests more and more in the development of new drugs, true breakt...
View full detailsRating Professors Online: How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations
Pamela Leong
Hardcover
• Author(s): Pamela Leong • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Evaluation & AssessmentFrom the Back CoverThis book explores the emerging trends and patterns in online student evaluations of teaching and how o...
View full detailsMaßnahmen des Abonnentenmarketings bei Publikumszeitschriften
Kai Israel
Paperback
• Author(s): Kai Israel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,0, Hochschule Offenburg, Veransta...
View full detailsFood, People and Society: A European Perspective of Consumers' Food Choices
Lynn J. Frewer
Hardcover
• Author(s): Lynn J. Frewer • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customs & TraditionsFrom the Back CoverThis book, edited and authored by a group of scientists experienced in European cross-cultural and interdisciplina...
View full detailsThe Aging Consumer: Perspectives from Psychology and Marketing
Aimee Drolet
Hardcover
• Author(s): Aimee Drolet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer...
View full detailsConsumer Information Processing: Decision Making
James R. Bettman, Vibrant Publishers
Paperback
• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchConsumer Information Processing: Decision Making by James R. Bettman provides a pioneering exp...
View full detailsConsumer Behavior-Undergraduate Level Guide Book
Eshetu Tefera Bekele
Paperback
• Author(s): Eshetu Tefera Bekele • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book bietet eine gr�ndliche Erforschung der psychologischen, soz...
View full detailsUnterstützungsmöglichkeiten des Key Account Managements durch das Controlling in der Konsumgüterbranche
Marc Knuff
Paperback
• Author(s): Marc Knuff • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Management - GeneralDiplomarbeit aus dem Jahr 2001 im Fachbereich BWL - Controlling, Note: 1.3, Technische Universität Dortmund, Sprache: Deutsch, ...
View full detailsUnderstanding and influencing consumer behavior
Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua
Paperback
• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralIn a context where digital technology is redefinin...
View full detailsConscientious consumer, negligent citizen?
Michel Vasconcelos
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• Author(s): Michel Vasconcelos • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralTaking an ethnographic study at Procon Vitória as a starting point, we analyzed the relationship between consumpti...
View full detailsThe Mediated Mind: Affect, Ephemera, and Consumerism in the Nineteenth Century
Susan Zieger
Hardcover
• Author(s): Susan Zieger • Publisher: Fordham University Press • Publisher Imprint: Fordham University Press • BISAC: Comparative LiteratureHow did we arrive at our contemporary consumer media economy? Why are we now fixated on screens, imbibing...
View full detailsShopping auf allen Kanälen. Omni-Channel im Einzelhandel am Beispiel der Modebranche
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sales & Selling - ManagementStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Handel und Distribution, Note: 1,7, bbw Hochschule, Sprache: Deutsch, A...
View full detailsConsumers' Cooperative Societies In New York State
The Consumers' League
Paperback
• Author(s): The Consumers' League • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: Corporate & Business History - GeneralConsumers' Cooperative Societies In New York State is a comprehensive book written b...
View full detailsBuying Brain: Neuroscience and Generative AI Secrets
A. K. Pradeep
Hardcover
• Author(s): A. K. Pradeep • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Computer Science and Information Technology • BISAC: Mental HealthIt is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive i...
View full detailsDie Verpackung in der Produktpolitik: Aktueller Stand und zukünftige Entwicklungen
Natalie Walz
Paperback
• Author(s): Natalie Walz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementBachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Sprache: Deutsch, Abstract...
View full detailsPerspectives on Consumer Choice: From Behavior to Action, from Action to Agency
Gordon R. Foxall
Hardcover
• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...
View full detailsThe Ambivalent Consumer
Sheldon Garon, Patricia L. MacLachlan
Paperback
• Author(s): Sheldon Garon | Patricia L. MacLachlan • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: Economics - MacroeconomicsIn The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring ...
View full detailsThe Consumer in Public Services: Choice, Values and Difference
Richard Simmons, Martin Powell, Ian Greener
Hardcover
• Author(s): Richard Simmons | Martin Powell | Ian Greener • Publisher: Policy Press • Publisher Imprint: Policy Press • BISAC: Sociology - GeneralThis book challenges existing stereotypes about the 'consumer as chooser'. It shows how we must dev...
View full detailsAktivierung bei Dienstleistungen
Manuel Sommerfeld
Paperback
• Author(s): Manuel Sommerfeld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Schmalkalden, ...
View full detailsConsumer Behaviour
Zubin Sethna
Paperback
• Author(s): Zubin Sethna • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style...
View full detailsThe Changing Face of Burberry: Britishness, Heritage, Labour and Consumption
Siân Weston
Paperback
• Author(s): Siân Weston • Publisher: Bloomsbury Visual Arts • Publisher Imprint: Bloomsbury Visual Arts • BISAC: Fashion & AccessoriesGlobal fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall...
View full detailsDer Einfluss von werbepsychologischen Maßnahmen auf Kaufentscheidungen
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Fachhochschule des bfi Wien GmbH,...
View full detailsBrand Communities. Chancen und Risiken für die Kundenbeziehung
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Spr...
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