Search results for “[Subject: consumer]”

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralConsumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psycholog...

• Author(s): Celia Lury • Publisher: Wiley • Publisher Imprint: PolityThe second edition of Consumer Culture brings this successful introductory textbook right up-to-date for students who are interested in the nature and role of consumption in mo...

• Author(s): Daniel Thomas Cook | J. Michael Ryan • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Encyclopaedias and References • BISAC: Sociology - GeneralWith entries detailing key concepts, persons, and approaches, The Wiley Black...

• Author(s): Henry J. Sommer • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Civil ProcedureMaximize your bankruptcy filing benefits. If you have to file a personal bankruptcy case, you can find the accessible, authoritative guidance you'l...

• Author(s): Joseph Jaffe • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Customer RelationsFrom the Inside FlapThroughout the history of advertising and marketing, communicating with consumers has been a one...

• Author(s): Marc S. Miller • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Health Care IssuesFrom the Back Cover""Admirable . . . clearly written, well organized . . . easy and helpful."" --Washington Post""This is the surefire guide to m...

• Author(s): Marc S. Miller • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Health Care IssuesFrom the Back Cover""Admirable . . . clearly written, well organized . . . easy and helpful."" --Washington Post""This is the surefire guide to m...

• Author(s): Brian Solis • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralFrom the Back CoverIt's a new era of business and consumerism--and you play a role in defining it Today's biggest trends--the mobile web, s...

• Author(s): Henry J. Sommer • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Personal Finance - GeneralFrom the Back CoverMaximize your bankruptcy filing benefits. If you have to file a personal bankruptcy case, you can find the accessible...

• Author(s): Roger Dooley • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - GeneralFrom the Inside FlapAccording to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur ...

• Author(s): Conghua Li | Deloitte & Touche Consulting Group • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics

• Author(s): David Buckingham • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Education & Psychology • BISAC: Mental HealthFrom the Back CoverChildren today are growing up in an increasingly commercialised world. But should we s...

• Author(s): Ayalla Ruvio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIn Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subjec...

• Author(s): Susan Baker • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book New Consumer Marketing beschreibt die Realit�t des neuen Marktumfeldes und zeigt den neuen Verbrauc...

• Author(s): Satyam Kantamneni • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIgniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them wi...

• Author(s): A. K. Pradeep • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Computer Science and Information Technology • BISAC: Mental HealthIt is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive i...

• Author(s): Robert Blair | Joe M. Regenstein • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Food Science & Technology • BISAC: Agriculture - Agronomy - GeneralFrom the Back CoverThe development of recombinant DNA methods has change...

• Author(s): Mark Gabbott • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsThis approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It est...

• Author(s): Kotler, Philip • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - DirectRediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter ...

• Author(s): Kotler | Philip • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - GeneralRediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Ma...

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchCases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour...

• Author(s): Norbert Bartneck | Volker Klaas | Holger Sch÷nherr • Publisher: Wiley • Publisher Imprint: Wiley-VCH • Subject: EngineeringRadio Frequency Identification (RFID) is the technology applied for unambiguous and contactless identification...

• Author(s): Consumer Dummies • Publisher: Wiley • Publisher Imprint: Dummies • Subject: Sports and Physical Fitness • BISAC: FootballAbout the Book Are you ready for some football? New stadiums have been built, new stars have been born, and reco...

• Author(s): Jack Lenor Larsen • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Architecture & Interior Designs

• Author(s): Paul Midler • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: International - MarketingAn insider reveals what can--and does--go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul...

• Author(s): Peter D. Schiff | Andrew J. Schiff • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics • BISAC: Economics - GeneralAbout the Book How an Economy Grows and Why it Crashes uses illustration, humor, and accessible storyte...

• Author(s): Julia Binder • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Strategic PlanningComplete playbook to plan, execute, and showcase corporate sustainability initiatives Based on extensive research co...

• Author(s): Mark Austin | Jim Aitchison • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Delivers the inside track on how to make a difference in clients' businesses by managing the new communications pa...

• Author(s): Adam Sneyd • Publisher: Wiley • Publisher Imprint: Polity Pr • Subject: Economics • BISAC: Industries - GeneralAbout the Book Whether we are out on the streets or between the sheets, cotton is our constant companion. But behind this ...

• Author(s): Martin D. Weiss • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Investments & Securities - GeneralFrom the Inside FlapUnless you're a Wall Street banker or a Fortune 500 CEO, times are tough--tougher than they've been in e...

• Author(s): Myer Kutz • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Industrial Design - GeneralThe first volume of the Wiley series, Environmentally Conscious Mechanical Design focuses on the foundations of environmental design - both u...

• Author(s): June Deery • Publisher: Wiley • Publisher Imprint: Polity Pr • Subject: Communication, Mass Media and Journalism • BISAC: Media StudiesReality TV has changed television and changed reality, even if we are not among the millions who w...

• Author(s): Jagdish N Sheth • Publisher: Wiley • Publisher Imprint: WileyThe Howard-Sheth Theory of Buyer Behavior (1969) is recognized as a major catalyst for the rise of consumer behavior as a standalone discipline and independent of market re...

• Author(s): Robert Harles • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Strategic PlanningExplore the human side of the latest digital technologies and trends In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran d...

• Author(s): Yasuhisa Omura | Abhijit Mallik | Naoto Matsuo • Publisher: Wiley • Publisher Imprint: Wiley-IEEE • Subject: Engineering • BISAC: Electronics - TransistorsHelps readers understand the physics behind MOS devices for low-voltage and lo...

• Author(s): Eric V. Holtzclaw • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralFrom the Inside FlapWAKE UP! It's a consumer-powered economy. The introduction of new disruptive technologies in recent years has cha...