Search results for “[Subject: consumer]”

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralConsumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psycholog...

• Author(s): Marc S. Miller • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Health Care IssuesFrom the Back Cover""Admirable . . . clearly written, well organized . . . easy and helpful."" --Washington Post""This is the surefire guide to m...

• Author(s): Henry J. Sommer • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Personal Finance - GeneralFrom the Back CoverMaximize your bankruptcy filing benefits. If you have to file a personal bankruptcy case, you can find the accessible...

• Author(s): Ayalla Ruvio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIn Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subjec...

• Author(s): David Buckingham • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Education & Psychology • BISAC: Mental HealthFrom the Back CoverChildren today are growing up in an increasingly commercialised world. But should we s...

• Author(s): Satyam Kantamneni • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIgniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them wi...

• Author(s): Mark Gabbott • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsThis approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It est...

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchCases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour...

• Author(s): Consumer Dummies • Publisher: Wiley • Publisher Imprint: Dummies • Subject: Sports and Physical Fitness • BISAC: FootballAbout the Book Are you ready for some football? New stadiums have been built, new stars have been born, and reco...

• Author(s): Jack Lenor Larsen • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Architecture & Interior Designs

• Author(s): Paul Midler • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: International - MarketingAn insider reveals what can--and does--go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul...

• Author(s): Adam Sneyd • Publisher: Wiley • Publisher Imprint: Polity Pr • Subject: Economics • BISAC: Industries - GeneralAbout the Book Whether we are out on the streets or between the sheets, cotton is our constant companion. But behind this ...

• Author(s): June Deery • Publisher: Wiley • Publisher Imprint: Polity Pr • Subject: Communication, Mass Media and Journalism • BISAC: Media StudiesReality TV has changed television and changed reality, even if we are not among the millions who w...

• Author(s): Jagdish N Sheth • Publisher: Wiley • Publisher Imprint: WileyThe Howard-Sheth Theory of Buyer Behavior (1969) is recognized as a major catalyst for the rise of consumer behavior as a standalone discipline and independent of market re...

• Author(s): Sylvain Charlebois • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Food Science & Technology • BISAC: Food Science - GeneralFrom the Back CoverThe era of accountability in food safety is upon us. With social media em...

• Author(s): Andreas Goldthau • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Earth-Science/Environment • BISAC: EnergyFrom the Back CoverRecent years have seen energy placed at the top of policy agendas. Against the backdrop of a ri...

• Author(s): Peter Block • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sociology - GeneralFrom the Back CoverThe consumer culture holds the belief that no amount is enough. The free market ideology produces economic crises, violence, and...

• Author(s): Miles Litvinoff • Publisher: Pluto • Publisher Imprint: Pluto • Subject: Economics • BISAC: GeneralThis is a popular book about a key subject for liberally minded people every where. FT is a rapidly developing area of commerce and th...

• Author(s): Vesting | Thomas • Publisher: Wiley • Publisher Imprint: Polity Pr • Subject: Sociology and Anthropology • BISAC: Sociology - GeneralThis book provides a historically informed reconstruction of the social practices that have shaped t...

• Author(s): Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl • Publisher: Wiley • Publisher Imprint: WileyNeuromarketing is an up-and-coming field where researchers study consumers' cognitive responses to advertising and media. Through this st...

• Author(s): Catherine Hall • Publisher: Wiley • Publisher Imprint: PolityWinner of the Morris D. Forkasch prize for the best book in British history 2002 Civilising Subjects argues that the empire was at the heart of nineteenth-century Englishne...

• Author(s): Brinkmann • Publisher: Wiley • Publisher Imprint: Polity Pr • Subject: English Literature • BISAC: History & Surveys - GeneralAbout the Book 'Because you're worth it', proclaims the classic cosmetics ad. 'Just do it ' implores th...

• Author(s): GMAC • Publisher: Wiley • Publisher Imprint: Wiley India • Subject: General BooksGMAT Official Guide 2025-2026 Bundle: Includes GMAT Official Guide 2025-2026, GMAT Official Guide Quantitative Review 2025-2026, GMAT Official Guide Ver...

• Author(s): Mark Tadajewski • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralCritical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketi...

• Author(s): H. H. Shugart | F. I. Woodward • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Earth-Science/Environment • BISAC: Life Sciences - EcologyGlobal climate change challenges ecologists to synthesize what we know to solve a ...

• Author(s): Graham Scott • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Bio-Science and Agriculture • BISAC: Life Sciences - Zoology - GeneralFrom the Back CoverESSENTIAL ANIMAL BEHAVIOR "A highly readable, well-designed, concise a...

• Author(s): John Laycock • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Life Sciences - Human Anatomy & PhysiologyThis innovative textbook provides a readable, contemporary and fully integrated introduction to endocrine glands, their...

• Author(s): Malcolm H. Levitt • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Spectroscopy & Spectrum AnalysisSpin Dynamics: Basics of Nuclear Magnetic Resonance, Second Edition is a comprehensive and modern introduction which focuses...

• Author(s): Peter Block • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: ConsultingThe perfect resource for consultants, updated for a transformed and rapidly evolving market In the newly revised second editi...

• Author(s): Franz Mandl • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Physics - Quantum TheoryThe Manchester Physics Series General Editors: D. J. Sandiford; F. Mandl; A. C. Phillips Department of Physics and Astronomy, University of Ma...

• Author(s): David Kmiec | Bernadette Longo • Publisher: Wiley • Publisher Imprint: Wiley-IEEE • Subject: Engineering • BISAC: Technical WritingFrom the Back Cover Helps both engineers and students improve their writing skills by learning to anal...

• Author(s): Matthew T. Huss • Publisher: Wiley • Publisher Imprint: Wiley

• Author(s): Rosemary Kilmer • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Architecture & Interior Designs • BISAC: Interior Design - GeneralThe latest edition of the groundbreaking introduction to interior design Designing Interio...

• Author(s): Philippe Weber | Christophe Simon • Publisher: Wiley • Publisher Imprint: Wiley-ISTE • Subject: Engineering • BISAC: GeneralThe application of Bayesian Networks (BN) or Dynamic Bayesian Networks (DBN) in dependability and risk analys...

• Author(s): Colm T. Whelan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Physics and Astronomy • BISAC: Physics - Mathematical & ComputationalAbout the Book The book assumes next to no prior knowledge of the topic. The first part ...

• Author(s): Bimalendu N. Roy • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Mechanics - ThermodynamicsA comprehensive introduction to this important subject, presenting the fundamentals of classical and statistical thermodynamics through...