Search results for “[Subject: consumer]”

• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...

• Author(s): Anup Krishnamurthy | S. Ramesh Kumar • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Industries - Media & CommunicationsThe book Advertising, Brands and Consumer Behaviour thr...

• Author(s): CANAVAN • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Economics - MacroeconomicsContemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores cur...

• Author(s): Naren Nath | Nath Naren • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralIn this ground breaking book, Naren Nath provides a sweeping narrative of revolutions ...

• Author(s): Ayantunji Gbadamosi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis textbook explores how technological developments and emerging technologies i...

• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...

• Author(s): Leon G. Schiffman • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and applicat...

• Author(s): Geetanjali Bendale | Deepak Motwani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key fac...

• Author(s): Isabelle Szmigin • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management

• Author(s): Andrew Smith | Evgeniya Lukinova | John Harvey • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management, • BISAC: Consumer Behavior - GeneralMany decisions in our lives are decisions we make as consumers ...

• Author(s): Russell W. Belk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementThe first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and th...

• Author(s): David Nicholas | Ian Rowlands • Publisher: Facet Publishing • Publisher Imprint: FacetPub. • Subject: Business Management • BISAC: Library & Information Science - Digital & Online ResourcesAbout the Book There is a need for a...

• Author(s): Karin M. Ekstr÷m | Kay Glans • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralResearch on consumption can shed light on many fundamental questions, su...

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Udit Malaiya • Publisher: AK International Publication • Publisher Imprint: AK International Publication • Subject: Business Management

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Management - GeneralThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Jim Blythe • Publisher: Cengage • Publisher Imprint: Thom Learn • Subject: Business ManagementAbout the Book Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand...

• Author(s): Hans-Ruediger Kaufmann • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • Subject: Business Management • BISAC: Business And EconomicsThe modern era of business has prompted an increased focus o...

• Author(s): Sanal Kumar Velayudhan • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Marketing - GeneralThis revised edition comprehensively covers the fundamental aspects of rural marketing wi...

• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementDelves into the psyches of Chinese consumers. This book uncovers the core drivers of behaviour and preference in key market segments, a...

• Author(s): Joseph Jaffe • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Customer RelationsFrom the Inside FlapThroughout the history of advertising and marketing, communicating with consumers has been a one...

• Author(s): Dave Marshall • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWhat drives children as consumers? How do advertising campaigns and branding effect childr...

• Author(s): Atul Joshi • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralAbout the Book India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world's t...

• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...

• Author(s): Vasileios Yfantis • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Marketing - DirectThe extensive use of color in the w...

• Author(s): Marian Salzman | Ira Matathia • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementAbout the Book Leading trendspotters Salzman & Matathia take a look at future consumer trends. Based on extensive r...

• Author(s): Debashish Sengupta • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - General1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion...

• Author(s): Gupta, Mukul P. • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Advertising & PromotionNot having a well-developed body of advertising theory, both theoreticians and practitioners of advertis...

• Author(s): Christian Twigg-Flesner • Publisher: Taylor & Francis • Publisher Imprint: Ashgate • Subject: Business Management • BISAC: MilitaryAbout the Book This book presents a detailed analysis of the function of consumer product guarante...

• Author(s): Bruce Pietrykowski • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - ResearchConsumption forms a major part of people's lives. As such, geographers, historians of tec...

• Author(s): Saren • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralRadical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing...

• Author(s): Wohlgenant | Michael K. • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - AgribusinessFrom the Back CoverThis textbook addresses the core issues facing economists concerning pr...

• Author(s): Ekström | Karin M. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralFashion as a societal phenomenon has fascinated scholars in different disciplines ...

• Author(s): Anna Cabigiosu • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThe luxury fashion industry is one of the best performing and fastest growing ind...