Search results for “[Subject: consumer]”

• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementDelves into the psyches of Chinese consumers. This book uncovers the core drivers of behaviour and preference in key market segments, a...

• Author(s): Arto Lindblom • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: General Books • BISAC: Marketing - GeneralFrom the Back CoverSensory marketing is a way to differentiate businesses from their competition while influenci...

• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...

• Author(s): Marian Salzman | Ira Matathia • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementAbout the Book Leading trendspotters Salzman & Matathia take a look at future consumer trends. Based on extensive r...

• Author(s): Wohlgenant | Michael K. • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - AgribusinessFrom the Back CoverThis textbook addresses the core issues facing economists concerning pr...

• Author(s): Pierre Lemieux • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Economics • BISAC: Economic ConditionsIn Who Needs Jobs?, Lemieux explains how jobs are not the goal of economic life and how creating jobs should not be...

• Author(s): Philip J. Kitchen | Marwa E. Tourky • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverIntegrated Marketing Communications: A Global Brand-Driven A...

• Author(s): George | Richard • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismThis textbook explores the fundamental principles of marketing applied to to...

• Author(s): Mogaji | Emmanuel • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Marketing - GeneralBranding is an increasingly important part of business strategy for all types of businesses, including...

• Author(s): Steven M. Zdatny • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Politics and Current Affairs • BISAC: Europe - FranceFrom the Inside Flap"Focusing on the history of the hairdressing profession since the end of the 1...

• Author(s): Ewan McKendrick • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Law and CriminologyThis textbook explores the underlying themes and explains the basic rules of English contract law. It introduces debates about the na...

• Author(s): Will Tyson • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Career Counselling • BISAC: Counseling - Career DevelopmentFrom the Back CoverThis book examines how industry-desired employability skills--or "soft skills"-...

• Author(s): Kevin Revell • Publisher: Macmillan • Publisher Imprint: Macmillan • Subject: Chemistry

• Author(s): Victoria Miroshnik • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Operations ResearchDynamic Systems Modelling and Optimal Control explores the applications of oil field development, ene...

• Author(s): Maureen Guirdham • Publisher: Macmillan • Publisher Imprint: Red Globe • Subject: Business Management • BISAC: Business Communication - GeneralAbout the Book Explores all aspects of interpersonal communication at work, from face-to-f...

• Author(s): Colin White • Publisher: Macmillan • Publisher Imprint: Red Globe • Subject: Business Management • BISAC: Strategic PlanningAbout the Book Reflecting the challenges of formulating, implementing and monitoring strategy in practice, Wh...