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Subjectivity, the Unconscious and Consumerism: Consuming Dreams

Marlon Xavier

Paperback

Current price ₹5,876
Original price ₹9,039
Original price ₹9,039
Original price ₹9,039
(-35%)
₹5,876
Current price ₹5,876

• Author(s): Marlon Xavier • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverSubjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, con...

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Subjectivity, the Unconscious and Consumerism: Consuming Dreams

Marlon Xavier

Hardcover

Current price ₹8,079
Original price ₹12,429
Original price ₹12,429
Original price ₹12,429
(-35%)
₹8,079
Current price ₹8,079

• Author(s): Marlon Xavier • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverSubjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, con...

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The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000

Penelope Francks

Hardcover

Current price ₹9,548
Original price ₹14,689
Original price ₹14,689
Original price ₹14,689
(-35%)
₹9,548
Current price ₹9,548

• Author(s): Penelope Francks • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed with...

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The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000

Penelope Francks

Paperback

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): Penelope Francks • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed with...

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Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications

Wlodzimierz Sroka

Hardcover

Current price ₹13,221
Original price ₹20,339
Original price ₹20,339
Original price ₹20,339
(-35%)
₹13,221
Current price ₹13,221

• Author(s): Wlodzimierz Sroka • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores key factors associated with consumer behaviour, from both a theoretical and practical per...

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Consumer Policy from Below: Paradoxes, Perspectives, Problematizations

Kai-Uwe Hellmann

Paperback

Current price ₹5,876
Original price ₹9,039
Original price ₹9,039
Original price ₹9,039
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₹5,876
Current price ₹5,876

• Author(s): Kai-Uwe Hellmann • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Sociology - GeneralFrom the Back CoverFor a long time, consumer policy in Germany presented itself as a networ...

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Consumers, Society and Marketing: A Sustainability Perspective

Dilip S. Mutum

Hardcover

Current price ₹8,814
Original price ₹13,559
Original price ₹13,559
Original price ₹13,559
(-35%)
₹8,814
Current price ₹8,814

• Author(s): Dilip S. Mutum • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern busines...

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Aware Food Choices: Bridging the Gap Between Consumer Knowledge about Nutritional Requirements and Nutritional Information

Angela Tarabella

Paperback

Current price ₹4,040
Original price ₹6,214
Original price ₹6,214
Original price ₹6,214
(-35%)
₹4,040
Current price ₹4,040

• Author(s): Angela Tarabella • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralThis Brief provides a snapshot of the continuing debate in the food industry on how to bridge the gap between consumer knowledge of n...

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Global Food Trade and Consumer Demand for Quality

Barry Krissoff

Paperback

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): Barry Krissoff • Publisher: Springer • Publisher Imprint: Springer • BISAC: GeneralConsumers have always been concerned about the quality, and particularly the safety, of the foods they eat. In recent years this concern has taken on ...

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Global Food Trade and Consumer Demand for Quality

Barry Krissoff

Hardcover

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): Barry Krissoff • Publisher: Springer • Publisher Imprint: Springer • BISAC: GeneralConsumers have always been concerned about the quality, and particularly the safety, of the foods they eat. In recent years this concern has taken on ...

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Objects of Desire: Consumer Behaviour in Shopping Centre Choices

C. Dennis

Hardcover

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): C. Dennis • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchWhat determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners a...

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Rethink Consumption: How to Take Back Control of Your Consumer Behavior

Oliver Hoffmann

Paperback

Current price ₹2,056
Original price ₹3,163
Original price ₹3,163
Original price ₹3,163
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₹2,056
Current price ₹2,056

• Author(s): Oliver Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Psychotherapy - Counseling

Jewish Consumer Cultures in Nineteenth and Twentieth-Century Europe and North America

Paul Lerner

Hardcover

Current price ₹9,548
Original price ₹14,689
Original price ₹14,689
Original price ₹14,689
(-35%)
₹9,548
Current price ₹9,548

• Author(s): Paul Lerner • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Europe - GeneralFrom the Back CoverThis book investigates the place and meaning of consumption in Jewish lives and the roles Jews played in different ...

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Consumption and Consumer Society: The Craft Consumer and Other Essays

Colin Campbell

Hardcover

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
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₹7,345
Current price ₹7,345

• Author(s): Colin Campbell • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology of ReligionThis collection of high quality, largely previously published essays, analyses a range of controversies in the field of the so...

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Consumer Culture and the Media: Magazines in the Public Eye

M. Iqani

Hardcover

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): M. Iqani • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralHow did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media...

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Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy

W. Fred Van Raaij

Paperback

Current price ₹8,814
Original price ₹13,559
Original price ₹13,559
Original price ₹13,559
(-35%)
₹8,814
Current price ₹8,814

• Author(s): W. Fred Van Raaij • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverGovernment policies, marketing campaigns of banks, insurance companies, and other financial instit...

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Governance, Consumers and Citizens: Agency and Resistance in Contemporary Politics

M. Bevir

Paperback

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
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₹7,345
Current price ₹7,345

• Author(s): M. Bevir • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - Social TheoryThis is the first book to focus on governance and cultures of consumption, expanding the debate and raising new conceptions and ...

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Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy

W. Fred Van Raaij

Hardcover

Current price ₹8,814
Original price ₹13,559
Original price ₹13,559
Original price ₹13,559
(-35%)
₹8,814
Current price ₹8,814

• Author(s): W. Fred Van Raaij • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverGovernment policies, marketing campaigns of banks, insurance companies, and other financial instit...

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Political Virtue and Shopping: Individuals, Consumerism, and Collective Action

M. Micheletti

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): M. Micheletti • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Anthropology - Cultural & SocialFrom the Inside Flap"This is a theoretically-sophisticated and empirically-rich examination of the increasingly ...

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Student Consumer Culture in Nineteenth-Century Oxford

Sabine Chaouche

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Sabine Chaouche • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Europe - Great Britain - GeneralFrom the Back CoverThis book explores students' consumer practices and material desires in nineteenth-century Oxfo...

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Fashion and Film: Moving Images and Consumer Behavior

Peter Bug

Paperback

Current price ₹10,283
Original price ₹15,819
Original price ₹15,819
Original price ₹15,819
(-35%)
₹10,283
Current price ₹10,283

• Author(s): Peter Bug • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-sto...

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Food Quality and Consumer Value: Delivering Food That Satisfies

Monika J. A. Schröder

Hardcover

Current price ₹11,017
Original price ₹16,949
Original price ₹16,949
Original price ₹16,949
(-35%)
₹11,017
Current price ₹11,017

• Author(s): Monika J. A. Schröder • Publisher: Springer • Publisher Imprint: Springer • BISAC: Methods - Canning & PreservingFrom the Back CoverConsumer markets for foods and beverages in developed countries are well supplied and highly frag...

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Consumer Brand Relationships in Tourism: An International Perspective

Raouf Ahmad Rather

Hardcover

Current price ₹16,159
Original price ₹24,859
Original price ₹24,859
Original price ₹24,859
(-35%)
₹16,159
Current price ₹16,159

• Author(s): Raouf Ahmad Rather • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Hospitality, Travel & Tourism

Social Influence and Sustainable Consumption

Elizabeth B. Goldsmith

Hardcover

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
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₹3,672
Current price ₹3,672

• Author(s): Elizabeth B. Goldsmith • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverThis forward-looking volume examines the role of social influence--including social media--in cre...

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Objects of Desire: Consumer Behaviour in Shopping Centre Choices

C. Dennis

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): C. Dennis • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchWhat determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners a...

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The Management of Consumer Credit: Theory and Practice

S. Finlay

Hardcover

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): S. Finlay • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Finance - Financial Risk ManagementThis book explains how financial institutions, such as banks and finance houses, manage their portfolios of credit ca...

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Consumer Tribes in Tourism: Contemporary Perspectives on Special-Interest Tourism

Christof Pforr

Hardcover

Current price ₹11,017
Original price ₹16,949
Original price ₹16,949
Original price ₹16,949
(-35%)
₹11,017
Current price ₹11,017

• Author(s): Christof Pforr • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Hospitality, Travel & TourismThis book adopts a collectivist perspective on special interest tourism consumption, bringing together research...

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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

Madhubalan Viswanathan

Paperback

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
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₹7,345
Current price ₹7,345

• Author(s): Madhubalan Viswanathan • Publisher: Springer • Publisher Imprint: Springer • BISAC: Administration - GeneralFrom the Back CoverThis book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the con...

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Selling Tourism Services at a Distance: An Analysis of the EU Consumer Acquis

Josep Maria Bech Serrat

Hardcover

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
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₹7,345
Current price ₹7,345

• Author(s): Josep Maria Bech Serrat • Publisher: Springer • Publisher Imprint: Springer • BISAC: Civil LawFrom the Back CoverNew rules on distance selling provided for the Consumer Rights Directive will apply for contracts concluded after 13 Jun...

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The End of Branding: What Really Drives Consumers to Buy: Marketing That's Targeted to Real-World Buying Behavior

Marc Rutschmann

Paperback

Current price ₹3,452
Original price ₹5,310
Original price ₹5,310
Original price ₹5,310
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₹3,452
Current price ₹3,452

• Author(s): Marc Rutschmann • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverThe term "branding" encourages the idea that brands can be created through decisive communication. This assumpt...

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Consumer Health Informatics: New Services, Roles, and Responsibilities

Thomas Wetter

Hardcover

Current price ₹6,243
Original price ₹9,604
Original price ₹9,604
Original price ₹9,604
(-35%)
₹6,243
Current price ₹6,243

• Author(s): Thomas Wetter • Publisher: Springer • Publisher Imprint: Springer • BISAC: Public HealthFrom the Back CoverThis book reveals health informatics as it applies to the interaction between medicine and patient. It defines the subject and...

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The Development of Consumer Credit in Global Perspective: Business, Regulation, and Culture

J. Logemann

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
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₹3,672
Current price ₹3,672

• Author(s): J. Logemann • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Finance - GeneralThis volume brings together historians, economists, political scientists, and anthropologists to present a global perspective on the ...

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Marketing Food Brands: Private Label Versus Manufacturer Brands in the Consumer Goods Industry

Ranga Chimhundu

Paperback

Current price ₹8,447
Original price ₹12,994
Original price ₹12,994
Original price ₹12,994
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₹8,447
Current price ₹8,447

• Author(s): Ranga Chimhundu • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverWith a special focus on private label food brands and manufacturer brands, this book provides a comprehensiv...

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Consumer Credit Fundamentals

S. Finlay

Hardcover

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): S. Finlay • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Finance - Financial Risk ManagementDespite the huge expansion in consumer credit in the last 25 years there are very few texts describing the operation ...

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New Economy - New Competition: The Rise of the Consumer?

D. Asch

Hardcover

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
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₹3,672
Current price ₹3,672

• Author(s): D. Asch • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: CommerceThe new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be...

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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

D. Stroud

Hardcover

Current price ₹4,774
Original price ₹7,344
Original price ₹7,344
Original price ₹7,344
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₹4,774
Current price ₹4,774

• Author(s): D. Stroud • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralUnderstand the impact of a global ageing population on how products are bought, and the effect this has on how to market and ...

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