Search results for “[Subject: consumer]”

• Author(s): Helene Viot • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralQuando se trata de escolher uma �nica garrafa de vinho de entre uma vasta gama de escolha numa loja de vi...

• Author(s): Ludovic Maurial • Publisher: Hachette Livre Bnf • Publisher Imprint: Hachette Livre Bnf • BISAC: GeneralL'art de boire, connaître et acheter le vin et toutes les boissons: guide pratique du producteur, du marchand et du consommateur ...

• Author(s): François Gauthier • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialPresenting an overview of an emerging field in the study of contemporary religion, this book, together wi...

• Author(s): Güler Cicek • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - MicroeconomicsBachelorarbeit aus dem Jahr 2013 im Fachbereich VWL - Mikroökonomie, allgemein, Note: 2,7, Universität Hohenheim (Lehrstuhl für ...

• Author(s): Maria Antónia Rodrigues | Maria Amélia Carvalho • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: GeneralThe transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can dama...

• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: Philosophy, Theory & Social AspectsThis work has been selected by scholars as being culturally important and is part of the knowledge ...

• Author(s): Jan Rommerskirchen • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralDie Konsumenten haben ihre neue Macht entdeckt. Trends und Techniken wie Digitalisierung und Individualisierung,...

• Author(s): It Campus Academy | Miguel Arias • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Consumer Behavior - GeneralTomando como punto de partida la necesidad...

• Author(s): Matt Johnson • Publisher: PublicAffairs • Publisher Imprint: PublicAffairs • BISAC: Marketing - GeneralA revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it's noise. We live in a fast-paced w...

• Author(s): Elizabeth B. Goldsmith • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis forward-looking volume examines the role of social influence--including social medi...

• Author(s): Rob Garay • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - GeneralThis book aims to spread knowledge and expertise to others in the industry as well as those just entering the wor...

• Author(s): Terry Baxter • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralThis book attempts to answer a fundamental question: How did Douglass manage to persuade anyone about the evils of slavery, and even impress viewers w...

• Author(s): Georg Fassott • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralGeorg Fassott untersucht das internationale Konsumentenverhalten im Internet. Hierzu nutzt er Erken...

• Author(s): Alex Cole • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralThesis (M.A.) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of ...

• Author(s): Hans C.M. van Trijp • Publisher: Taylor & Francis • Publisher Imprint: PsychologyPress • Subject: Education & Psychology • BISAC: Social PsychologyThis book brings together a large number of divergent scientific disciplines a...

• Author(s): Wayne D. Hoyer • Publisher: South Western Educational Publishing • Publisher Imprint: South Western Educational Publishing • BISAC: Consumer Behavior - GeneralThe popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psych...

• Author(s): Funk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralNow in a fully revised and updated second edition, this textbook offers a complete introduction ...

• Author(s): Daniel K. Finn • Publisher: Georgetown University Press • Publisher Imprint: Georgetown University Press • BISAC: Ethics & Moral PhilosophyIt is a serious mistake to think that all we need for a just world is properly-structured ...

• Author(s): Ralph Salzmann | Prof Dr Peter Weinberg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management - GeneralAuf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs...

• Author(s): Magdalena Maciaszczyk • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralThe concept of prosumption refers to a complex and dynamic market behaviour in which...

• Author(s): Traci Parker • Publisher: University of North Carolina Press • Publisher Imprint: University of North Carolina Press • BISAC: Cultural & Ethnic Studies - American - African American & BlIn this book, Traci Parker examines the...

• Author(s): Gaurav Gupta • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralReligion is an important part of individual lives, playing a major role in our decision making and puchasing. Understan...

• Author(s): Florian Von König • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Total Quality ManagementBachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Allgemeines, Note: 1,3, Universität Hohenheim (Financial Management), ...

• Author(s): Dinesh Kumar • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Advertising & PromotionTraditional marketing faces challenges as never before. The way that people interact with each other and w...

• Author(s): Diane M. Phillips • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Marketing - ResearchConsumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Ph...

• Author(s): Vincent J. Miller • Publisher: Continuum • Publisher Imprint: Continuum • BISAC: Christian Living - Social IssuesContemporary theology, argues Miller, is silent on what is unquestionably one of the most important cultural issues it f...

• Author(s): Paterson | Mark • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Sociology and Anthropology • BISAC: Cultural & Ethnic Studies - GeneralWith an emphasis on everyday life, this respected text offers a li...

• Author(s): Angelina Schulz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2010 im Fachbereich Psychologie - Persönlichkeitspsychologie, Note: 1,3, Otto-von-Guericke-Universität Ma...

• Author(s): Franck Cochoy • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are i...

• Author(s): Bettina Nyffenegger • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Marketing - GeneralIn today's highly competitive business environment brands and systematic brand management have become power...

• Author(s): Sebastian Baethge • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,0, FOM Essen, ...

• Author(s): Lisa Kastner • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralCoalitions of consumer groups, NGOs, and trade unions have traditionally been considered politically weak compared to well-organized and resourceful f...

• Author(s): Isabelle Szmigin • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: GeneralUnderstanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challeng...

• Author(s): Mark Tadajewski • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book reimagines what it means to craft a self in contemporary life. The contributions present the self as dynamic, relational and...

• Author(s): Esther Thorson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Consumer Behavior - GeneralDigital Advertising offers a detailed and current overview of the...

• Author(s): Cynthia Huffman | David Glen Mick | S. Ratneshwar • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralUnique in focus and with multifaceted approach, this topical book provides an excellent overview of current resea...