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Raising Consumers: Children and the American Mass Market in the Early Twentieth Century

Lisa Jacobson

Paperback

Current price ₹2,072
Original price ₹2,960
Original price ₹2,960
Original price ₹2,960
(-30%)
₹2,072
Current price ₹2,072

• Author(s): Lisa Jacobson • Publisher: Columbia University Press • Publisher Imprint: Columbia University Press • BISAC: Consumer Behavior - GeneralThis provocative book examines the social, economic, and cultural forces that produced and ultima...

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Ethical Consumption: A Research Overview

Alex Hiller

Hardcover

Current price ₹4,666
Original price ₹7,177
Original price ₹7,177
Original price ₹7,177
(-35%)
₹4,666
Current price ₹4,666

• Author(s): Alex Hiller • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralArising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This...

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Consumer Behaviour

Sangeeta Sahney

Paperback

Current price ₹1,013
Original price ₹1,350
Original price ₹1,350
Original price ₹1,350
(-25%)
₹1,013
Current price ₹1,013

• Author(s): Sangeeta Sahney • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management

The Power of Consumer Creativity: Transforming Consumption and Markets

Marie Taillard, Chloe Preece

Hardcover

Current price ₹12,009
Original price ₹18,475
Original price ₹18,475
Original price ₹18,475
(-35%)
₹12,009
Current price ₹12,009

• Author(s): Marie Taillard | Chloe Preece • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: GeneralThis edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity fr...

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The Science of Consumer Behaviour: Tools and Techniques for Marketers

Geetanjali Bendale, Deepak Motwani

Paperback

₹747
Original price ₹995
Original price ₹995
Original price ₹995
(-25%)
₹747
Current price ₹747

• Author(s): Geetanjali Bendale | Deepak Motwani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key fac...

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The Making of Consumer Culture in Modern Britain

Peter Gurney

Paperback

Current price ₹2,969
Original price ₹4,567
Original price ₹4,567
Original price ₹4,567
(-35%)
₹2,969
Current price ₹2,969

• Author(s): Peter Gurney • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Academic • Subject: History • BISAC: Europe - Great Britain - GeneralIt is commonly accepted that the consumer is now centre stage in modern Britain, rather than th...

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Consumer Culture Modernity and Identity

Nita Mathur

Hardcover

Current price ₹862
Original price ₹1,325
Original price ₹1,325
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₹862
Current price ₹862

• Author(s): Nita Mathur • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Sociology and Anthropology • BISAC: Sociology - GeneralIn life there are two roads to choose from—the road of light, filled with happiness and poss...

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Stress, Affluence and Sustainable Consumption

Cecilia Solér

Hardcover

Current price ₹5,089
Original price ₹7,829
Original price ₹7,829
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₹5,089
Current price ₹5,089

• Author(s): Cecilia Solér • Publisher: Taylor & Francis • Publisher Imprint: Taylor & Francis Group • BISAC: Economics - MacroeconomicsWhy do affluent consumers almost automatically acquire new versions or variations of products already ...

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GST and Its Aftermath: Is Consumer Really the King?

Debasis Bhattacharya, Govind Bhattacharjee

Paperback

Current price ₹342
Original price ₹525
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₹342
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• Author(s): Debasis Bhattacharya | Govind Bhattacharjee • Publisher: Sage Publications • Publisher Imprint: Sage Select • Subject: Economics • BISAC: Development - Business DevelopmentA student-friendly textbook covering the fundamentals of soci...

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Consumer Behavior: Women and Shopping

Patricia Huddleston

Paperback

Current price ₹1,532
Original price ₹2,156
Original price ₹2,156
Original price ₹2,156
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₹1,532
Current price ₹1,532

• Author(s): Patricia Huddleston • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Consumer Behavior - GeneralWomen and shopping: why is it important? It's important because as a business owner you've probably...

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Consumption

John Storey

Paperback

Current price ₹2,036
Original price ₹3,131
Original price ₹3,131
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₹2,036
Current price ₹2,036

• Author(s): John Storey • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book provides a clear and wide-ranging overview of consumption as a sociological concept. Arguing that consumption ...

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Leveraging Consumer Behavior and Psychology in the Digital Economy

Norazah Mohd Suki, Norbayah Mohd Suki

Paperback

Current price ₹16,776
Original price ₹20,132
Original price ₹20,132
Original price ₹20,132
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₹16,776
Current price ₹16,776

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

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Decoding Digital Consumer Behavior: Bridging Theory and Practice

Alfonso Pellegrino

Paperback

Current price ₹5,141
Original price ₹7,909
Original price ₹7,909
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₹5,141
Current price ₹5,141

• Author(s): Alfonso Pellegrino • Publisher: Springer Nature • Publisher Imprint: Springer Nature • BISAC: E-Commerce - Internet Marketing

Addiction as Consumer Choice: Exploring the Cognitive Dimension

Gordon Foxall

Hardcover

Current price ₹13,572
Original price ₹20,880
Original price ₹20,880
Original price ₹20,880
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₹13,572
Current price ₹13,572

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralA striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimen...

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The Wiley Blackwell Encyclopedia Of Consumption And Consumer Studies: Ssez -Wiley Blackwell Encyclopedias in Social Sciences

Daniel Thomas Cook, J. Michael Ryan

Hardcover

Current price ₹14,806
Original price ₹21,151
Original price ₹21,151
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₹14,806
Current price ₹14,806

• Author(s): Daniel Thomas Cook | J. Michael Ryan • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Encyclopaedias and References • BISAC: Sociology - GeneralWith entries detailing key concepts, persons, and approaches, The Wiley Black...

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Understanding the Consumer

Isabelle Szmigin

Paperback

Current price ₹374
Original price ₹575
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• Author(s): Isabelle Szmigin • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management

The Origins and Evolution of Consumer Capitalism: A Veblenian-Keynesian Perspective

John P. Watkins

Hardcover

Current price ₹12,300
Original price ₹18,923
Original price ₹18,923
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₹12,300
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• Author(s): John P. Watkins • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economic HistoryConsumer capitalism arose with the second industrial revolution, the application of continuous-mass production to consumer good...

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The Low-Income Consumer: Adjusting the Balance of Exchange

Linda F. Alwitt, Thomas Donley

Hardcover

Current price ₹20,283
Original price ₹24,340
Original price ₹24,340
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• Author(s): Linda F. Alwitt | Thomas Donley • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • BISAC: Marketing - ResearchProduct, price, promotion and place: these are the four key areas in which marketing influen...

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Cross Cultural Consumer Behavior in an Emerging Economy

Devinder Pal Singh, Manoj Kumar Sharma

Paperback

Current price ₹7,028
Original price ₹7,970
Original price ₹7,970
Original price ₹7,970
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Current price ₹7,028

• Author(s): Devinder Pal Singh | Manoj Kumar Sharma • Publisher: Scholars' Press • Publisher Imprint: Scholars' Press • BISAC: Marketing - GeneralThe book compares the cultures within a single country India. It is an outcome of research that hyp...

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Consumption Patterns of the Middle Class in Contemporary China

Di Zhu

Hardcover

Current price ₹11,517
Original price ₹13,821
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• Author(s): Di Zhu • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: Sociology - GeneralThis book, set against the background of accounts of globalisation, aims to figure out the c...

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Consumer Behavior Global Edition

Leon G. Schiffman

Paperback

Current price ₹6,362
Original price ₹9,787
Original price ₹9,787
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₹6,362
Current price ₹6,362

• Author(s): Leon G. Schiffman • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and applicat...

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Stable Income Consumer Behavior

John Lok

Paperback

Current price ₹3,153
Original price ₹3,541
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• Author(s): John Lok • Publisher: Notion Press Media Pvt. Ltd • Publisher Imprint: Notion Press Media Pvt. Ltd • BISAC: Consumer Behavior - GeneralImpact on Spending PatternsMy analysis suggests that stable income leads to several distinct consu...

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The Low-Income Consumer: Adjusting the Balance of Exchange

Linda F. Alwitt

Paperback

Current price ₹7,463
Original price ₹10,661
Original price ₹10,661
Original price ₹10,661
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₹7,463
Current price ₹7,463

• Author(s): Linda F. Alwitt • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchProduct, price, promotion and place: these are the four key areas in which marketing influences consumers. This innova...

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The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

Eleonora Pantano

Hardcover

Current price ₹11,876
Original price ₹18,270
Original price ₹18,270
Original price ₹18,270
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₹11,876
Current price ₹11,876

• Author(s): Eleonora Pantano • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: GeneralThis comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending mar...

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Learning Consumer Economic Behavior

John Lok

Paperback

Current price ₹1,660
Original price ₹1,764
Original price ₹1,764
Original price ₹1,764
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₹1,660
Current price ₹1,660

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralIn my this book, the main important aim, I give examples to explain how to apply psychological and behavioral economic both view...

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How People Buy Online: The Psychology Behind Consumer Behaviour

Seema Gupta

Paperback

₹447
Original price ₹595
Original price ₹595
Original price ₹595
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Current price ₹447

• Author(s): Seema Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyTruly captivating and managerially a highly relevant book on the psychology of products and brand choices that consumers make in the...

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Consuming the Environment

Hird, Myra J.

Paperback

Current price ₹3,223
Original price ₹4,958
Original price ₹4,958
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₹3,223
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• Author(s): Hird | Myra J. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Earth-Science/Environment • BISAC: Consumer Behavior - GeneralConsuming the Environment explores the environmental impacts of consuming everyd...

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Legends in Consumer Behavior: C Whan Park

Jagdish N. Sheth

Hardcover

Current price ₹40,950
Original price ₹63,000
Original price ₹63,000
Original price ₹63,000
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₹40,950
Current price ₹40,950

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Management - GeneralThe Legends in Consumer Behavior series captures the essence of the most important contributi...

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Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment

Emmanuel Mogaji

Paperback

Current price ₹4,111
Original price ₹5,872
Original price ₹5,872
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₹4,111
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• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...

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Consumer Decision-Making, Analytics and AI

Andrew Smith, Evgeniya Lukinova, John Harvey

Hardcover

Current price ₹13,149
Original price ₹20,228
Original price ₹20,228
Original price ₹20,228
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₹13,149
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• Author(s): Andrew Smith | Evgeniya Lukinova | John Harvey • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management, • BISAC: Consumer Behavior - GeneralMany decisions in our lives are decisions we make as consumers ...

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Sacred Consumption: The Religions of Christianity and Consumerism in America

Peter Mundey

Hardcover

Current price ₹9,529
Original price ₹11,435
Original price ₹11,435
Original price ₹11,435
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₹9,529
Current price ₹9,529

• Author(s): Peter Mundey • Publisher: Lexington Books • Publisher Imprint: Lexington Books • BISAC: Christian Living - GeneralThis book explores the quasi-religious nature of consumerism and how American Christianity interacts with consumerism. ...

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Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy

W. Fred Van Raaij

Paperback

Current price ₹8,814
Original price ₹13,559
Original price ₹13,559
Original price ₹13,559
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• Author(s): W. Fred Van Raaij • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverGovernment policies, marketing campaigns of banks, insurance companies, and other financial instit...

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Consumer Expectations

Richard Thomas Curtin

Hardcover

Current price ₹13,935
Original price ₹14,801
Original price ₹14,801
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• Author(s): Richard Thomas Curtin • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - MacroeconomicsRichard Curtin has directed the University of Michigan's consumer sentiment surveys for ...

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The Great Equalizer?: Consumer Choice Behavior at Internet Shopbots

Erik Brynjolfsson, Sloan School of Management, Center for Ebusiness@mit

Hardcover

Current price ₹2,703
Original price ₹3,030
Original price ₹3,030
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• Author(s): Erik Brynjolfsson | Sloan School of Management | Center for Ebusiness@mit • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis work has been selected by scholars as being culturally important...

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Governance, Consumers and Citizens: Agency and Resistance in Contemporary Politics

M. Bevir

Paperback

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
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Current price ₹7,345

• Author(s): M. Bevir • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - Social TheoryThis is the first book to focus on governance and cultures of consumption, expanding the debate and raising new conceptions and ...

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Die Konsumgenossenschaft (1908)

Franz Staudinger

Paperback

Current price ₹2,207
Original price ₹2,348
Original price ₹2,348
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₹2,207
Current price ₹2,207

• Author(s): Franz Staudinger • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: European - GermanDas Buch ""Die Konsumgenossenschaft"" von Franz Staudinger, welches im Jahr 1908 ver������ffentlicht wurde, besch�...

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