Search results for “[Subject: consumer]”

• Author(s): Alan Aldridge • Publisher: Polity Press • Publisher Imprint: Polity Press • BISAC: Economics - MacroeconomicsThis book provides a clear and concise introduction to the concept of consumption and to the wide-ranging debates about the ...

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

• Author(s): Theresa Wetzel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementStudienarbeit aus dem Jahr 2013 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,1, ( Europäische ...

• Author(s): Hal MacFie • Publisher: Woodhead Publishing • Publisher Imprint: Woodhead Publishing • BISAC: Food Science - GeneralConsumer acceptance is the key to successful food products. It is vital, therefore, that product development strategi...

• Author(s): Maria Nascimento Cunha • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: Marketing - GeneralUnderstanding today's consumer behavior and mapping trends that can influence your decision making should be part of any com...

• Author(s): Andrew Warnes • Publisher: University of California Press • Publisher Imprint: University of California Press • BISAC: World - GeneralPicture a familiar scene: long lines of shoppers waiting to check out at the grocery store, carts f...

• Author(s): Ken Beller | Steve Weiss | Louis Patler • Publisher: Lts Press • Publisher Imprint: Lts Press • BISAC: Marketing - ResearchBehavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your n...

• Author(s): W. Fred Van Raaij • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverGovernment policies, marketing campaigns of banks, insurance companies, and other financial instit...

• Author(s): M. Micheletti • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Anthropology - Cultural & SocialFrom the Inside Flap"This is a theoretically-sophisticated and empirically-rich examination of the increasingly ...

• Author(s): Maria Nascimento Cunha • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralKnowledge of consumer attitudes and behaviour towards promotions is an important area for today's...

• Author(s): Anna R. Davies • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: Consumer Behavior - GeneralSustainable consumption is a central research topic in academic discourses of sustainable develo...

• Author(s): Peter Bug • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-sto...

• Author(s): David Nicholas | Ian Rowlands • Publisher: Facet Publishing • Publisher Imprint: FacetPub. • Subject: Business Management • BISAC: Library & Information Science - Digital & Online ResourcesAbout the Book There is a need for a...

• Author(s): Jonathan Schroeder • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchA key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertis...

• Author(s): Sabine Chaouche • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Europe - Great Britain - GeneralFrom the Back CoverThis book explores students' consumer practices and material desires in nineteenth-century Oxfo...

• Author(s): Vijay Mahajan • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Economics • BISAC: Management - GeneralAbout the Book Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries Harvesting 3...

• Author(s): Kristin Kiesel • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralChoosing among 320,000 food products currently available in supermarkets is not an easy task. Words and symbols printed on packaging k...

• Author(s): René Fenzlein • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralBachelorarbeit aus dem Jahr 2015 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, Johann Wolfgang Goethe-Universität Frankf...

• Author(s): Don Slater • Publisher: Polity Press • Publisher Imprint: Polity Press • BISAC: Sociology - GeneralThis book provides a comprehensive introduction to the issues, concepts and theories through which people have tried to understand con...

• Author(s): Monika J. A. Schröder • Publisher: Springer • Publisher Imprint: Springer • BISAC: Methods - Canning & PreservingFrom the Back CoverConsumer markets for foods and beverages in developed countries are well supplied and highly frag...

• Author(s): Andrew Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThe 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbo...

• Author(s): Bostrom • Publisher: Oxford UP • Publisher Imprint: Oxford UP • BISAC: Political Process - GeneralThe global phenomenon of political consumerism is known through such diverse manifestations as corporate boycotts, increased preference...

• Author(s): Larry A. Dimatteo | Cristina Poncibó | Geraint Howells • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: MilitaryA first of its kind book with a breadth of coverage on the relationship b...

• Author(s): Raouf Ahmad Rather • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Hospitality, Travel & Tourism

• Author(s): Erik Kostelijk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThis book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Comp...

• Author(s): Elizabeth B. Goldsmith • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverThis forward-looking volume examines the role of social influence--including social media--in cre...

• Author(s): C. Dennis • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchWhat determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners a...

• Author(s): Maurya Wickstrom • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPerforming Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who e...

• Author(s): Yogesh K. Dwivedi • Publisher: IGI Global • Publisher Imprint: IGI Global • Subject: Computer Science and Information Technology • BISAC: Data Transmission Systems - BroadbandAbout the Book This title offers a conceptual model for ex...

• Author(s): Elizabeth Outka • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: English, Irish, Scottish, WelshIn an unprecedented phenomenon that swept across Britain at the turn of the nineteenth century,...

• Author(s): Grzegorz Hoppe • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Consumer Behavior - GeneralHomo economicus has long ceased to be the model of a human b...

• Author(s): Hans-W Micklitz • Publisher: Hart Publishing • Publisher Imprint: Hart Publishing • BISAC: ConsumerThis book analyses the founding years of consumer law and consumer policy in Europe. It combines two dimensions: the making of nationa...

• Author(s): Kim Humphery • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Purchasing & BuyingThis book offers a history and cultural analysis of the supermarket and of everyday shopping in twen...

• Author(s): Maria Giovanna Onorati • Publisher: Egea Spa - Bocconi University Press • Publisher Imprint: Egea Spa - Bocconi University Press • BISAC: Consumer Behavior - GeneralIn times of great social change and uncertainty, we are less incline...

• Author(s): Dennis Kopass • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Massenmedien allgemein, Note: 1,7, FOM Essen, Hochschule für Oekono...

• Author(s): Thomas Heinrich Musiolik | Raul Villamarin Rodriguez | Hemachandran Kannan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn the ever-evolving landscape of digital innovation, businesses g...