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Search results for “[Subject: consumer-behavior]”

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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Ana Maria Soares, Maher Georges Elmashhara

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Current price ₹18,798
Original price ₹22,558
Original price ₹22,558
Original price ₹22,558
(-17%)
₹18,798
Current price ₹18,798

• Author(s): Ana Maria Soares | Maher Georges Elmashhara • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsUnprecedented changes in consumer shopping habits pose major challenges fo...

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Leveraging Consumer Behavior and Psychology in the Digital Economy

Norazah Mohd Suki, Norbayah Mohd Suki

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Current price ₹16,776
Original price ₹20,132
Original price ₹20,132
Original price ₹20,132
(-17%)
₹16,776
Current price ₹16,776

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili

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Current price ₹18,886
Original price ₹22,664
Original price ₹22,664
Original price ₹22,664
(-17%)
₹18,886
Current price ₹18,886

• Author(s): Valentina Chkoniya | Ana Oliveira Madsen | Paata Bukhrashvili • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & Social

Strategies and Tools for Managing Connected Consumers

Ree C. Ho

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Current price ₹23,865
Original price ₹28,638
Original price ₹28,638
Original price ₹28,638
(-17%)
₹23,865
Current price ₹23,865

• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...

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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

David J. Burns

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Current price ₹16,783
Original price ₹20,140
Original price ₹20,140
Original price ₹20,140
(-17%)
₹16,783
Current price ₹16,783

• Author(s): David J. Burns • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialConsumer culture influences virtually all activities within modern societies and has ...

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Optimizing Millennial Consumer Engagement With Mood Analysis

Sabyasachi Dasgupta, Priya Grover

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Current price ₹16,760
Original price ₹20,112
Original price ₹20,112
Original price ₹20,112
(-17%)
₹16,760
Current price ₹16,760

• Author(s): Sabyasachi Dasgupta | Priya Grover • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchConsumer engagement is becoming crucial to the recall and survival of brands in i...

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Exploring the Dynamics of Consumerism in Developing Nations

Ayantunji Gbadamosi

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Current price ₹17,328
Original price ₹20,794
Original price ₹20,794
Original price ₹20,794
(-17%)
₹17,328
Current price ₹17,328

• Author(s): Ayantunji Gbadamosi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Developing & Emerging CountriesAs developing nations consume more goods, their relevance in the global marketpla...

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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis

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Current price ₹18,834
Original price ₹22,601
Original price ₹22,601
Original price ₹22,601
(-17%)
₹18,834
Current price ₹18,834

• Author(s): Giuseppe Granata | Andrea Moretta Tartaglione | Theodosios Tsiakis • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingGlobal economic scenarios are increasing in com...

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Emotion-Based Approaches to Personnel Management: Emerging Research and Opportunities

Sara Fazzin

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Current price ₹12,688
Original price ₹15,226
Original price ₹15,226
Original price ₹15,226
(-17%)
₹12,688
Current price ₹12,688

• Author(s): Sara Fazzin • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Human Resources & Personnel ManagementOrganizations have traditionally focused on competitive advantage strategies to im...

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Strategies for Promoting Sustainable Hospitality and Tourism Services

Maximiliano Emanuel Korstanje, Babu George, Alexandru-Mircea Nedelea

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Current price ₹16,758
Original price ₹20,110
Original price ₹20,110
Original price ₹20,110
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₹16,758
Current price ₹16,758

• Author(s): Maximiliano Emanuel Korstanje | Babu George | Alexandru-Mircea Nedelea • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - Hospitality, Travel & TourismTourism marketing i...

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Utilizing Gamification in Servicescapes for Improved Consumer Engagement

Miralem Helmefalk, Leif Marcusson

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Current price ₹19,278
Original price ₹23,134
Original price ₹23,134
Original price ₹23,134
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₹19,278
Current price ₹19,278

• Author(s): Miralem Helmefalk | Leif Marcusson • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralAs consumers increase their purchases from online retailers, businesses mu...

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Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Maria Antónia Rodrigues, João F. Proença

Paperback

Current price ₹18,811
Original price ₹22,574
Original price ₹22,574
Original price ₹22,574
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₹18,811
Current price ₹18,811

• Author(s): Maria Antónia Rodrigues | João F. Proença • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Strategic PlanningIn a highly competitive market, digital transformation with internet of thin...

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Building Consumer-Brand Relationship in Luxury Brand Management

Paula Rodrigues, Ana Pinto Borges

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Current price ₹19,308
Original price ₹23,170
Original price ₹23,170
Original price ₹23,170
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₹19,308
Current price ₹19,308

• Author(s): Paula Rodrigues | Ana Pinto Borges • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralLuxury is no longer a privilege of the high-net-worth individuals. It is now acces...

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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

Dincer Atli

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Current price ₹19,300
Original price ₹23,160
Original price ₹23,160
Original price ₹23,160
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₹19,300
Current price ₹19,300

• Author(s): Dincer Atli • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - General

Organizational Behavior Challenges in the Tourism Industry

Şule Aydin, Bekir Bora Dedeoglu, Ömer Çoban

Paperback

Current price ₹19,379
Original price ₹23,255
Original price ₹23,255
Original price ₹23,255
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₹19,379
Current price ₹19,379

• Author(s): Şule Aydin | Bekir Bora Dedeoglu | Ömer Çoban • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: GeneralPresents innovative research that explores relevant theoretical frameworks in terms...

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Religion and Its Impact on Organizational Behavior

Ebtihaj Al-Aali, Meryem Masmoudi, Gardenia Jassim Alsaffar

Paperback

Current price ₹16,752
Original price ₹20,103
Original price ₹20,103
Original price ₹20,103
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₹16,752
Current price ₹16,752

• Author(s): Ebtihaj Al-Aali | Meryem Masmoudi | Gardenia Jassim Alsaffar • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: NegotiatingReligion and its effect on individuals in organizations is criti...

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Employee Share Ownership and Impacts on Organizational Value and Behavior

Sara Elouadi

Paperback

Current price ₹18,754
Original price ₹22,505
Original price ₹22,505
Original price ₹22,505
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₹18,754
Current price ₹18,754

• Author(s): Sara Elouadi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Investments & Securities - StocksEmployee share ownership is generally put forward as a method of strengthening social ...

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