Search results for “[subject: consumer-behavior]”

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

• Author(s): Valentina Chkoniya | Ana Oliveira Madsen | Paata Bukhrashvili • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & Social

• Author(s): Ana Maria Soares | Maher Georges Elmashhara • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsUnprecedented changes in consumer shopping habits pose major challenges fo...

• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...

• Author(s): David J. Burns • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialConsumer culture influences virtually all activities within modern societies and has ...

• Author(s): Ayantunji Gbadamosi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Developing & Emerging CountriesAs developing nations consume more goods, their relevance in the global marketpla...

• Author(s): Sabyasachi Dasgupta | Priya Grover • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchConsumer engagement is becoming crucial to the recall and survival of brands in i...

• Author(s): Sara Fazzin • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Human Resources & Personnel ManagementOrganizations have traditionally focused on competitive advantage strategies to im...

• Author(s): Giuseppe Granata | Andrea Moretta Tartaglione | Theodosios Tsiakis • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingGlobal economic scenarios are increasing in com...

• Author(s): Maximiliano Emanuel Korstanje | Babu George | Alexandru-Mircea Nedelea • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - Hospitality, Travel & TourismTourism marketing i...

• Author(s): Luisa Cagica Carvalho | Lurdes Calisto | Nuno Gustavo • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - Hospitality, Travel & TourismExplores emergent and innovative asp...

• Author(s): Archana Shrivastava | Geetika Jain | Justin Paul • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: CommerceThe apparel industry has the scale, reach, and technical expertise to deliver o...

• Author(s): Maria Gorete Dinis | Luís Bonixe | Sónia Lamy • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Media StudiesProvides theoretical and practical contributions in tourism and communication...

• Author(s): Mark Anthony Camilleri • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchThe marketing of a destination requires effective planning and organization to engage prospec...

• Author(s): Nuno Gustavo | João Pronto | Luísa Carvalho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: GeneralAs hyper-personalization has yet to be perfected, developing hyper-personalized strat...

• Author(s): Vasilica-Maria Margalina | José M. Lavín • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Operations ResearchPresents research exploring relevant theoretical frameworks and the latest e...

• Author(s): Fabrizio Mosca | Cecilia Casalegno | Rosalia Gallo • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralFocuses on contemporary issues affecting luxury industries such as...

• Author(s): Andreas Ahrens | Ojaras Purvinis | Jeļena Zasčerinska • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Decision Making & Problem SolvingIntervals of high-activity alternating with l...

• Author(s): Amandeep Singh • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralExplores big data in terms of digital marketing for meaningful analysis of information that can improv...

• Author(s): Dincer Atli • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - General