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Handbook of Research on Social and Organizational Dynamics in the Digital Era
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• Author(s): Efosa C. Idemudia • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Social AspectsTechnology in the world today impacts every aspect of society and has infiltrated every industry, affect...
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Burstiness Management for Smart, Sustainable and Inclusive Growth: Emerging Research and Opportunities
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• Author(s): Andreas Ahrens | Ojaras Purvinis | Jeļena Zasčerinska • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Decision Making & Problem SolvingIntervals of high-activity alternating with l...
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Multi-Platform Advertising Strategies in the Global Marketplace
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• Author(s): Kenneth C. C. Yang • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Advertising & PromotionIn today's multi-platform ecosystem, marketers rely on advertisements that can be accessed...
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Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
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• Author(s): Diana Bogueva | Dora Marinova | Talia Raphaely • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralAs marketing professionals look for more effective ways to promote the...
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Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing
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• Author(s): Anil Kumar | Manoj Kumar Dash • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Industries - RetailingThe decision-making process has become a challenge in modern organizations due to in...
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Role of Leadership in Facilitating Healing and Renewal in Times of Organizational Trauma and Change
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• Author(s): Lynda Byrd-Poller | Jennifer L. Farmer | Valerie Ford • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Organizational BehaviorExamines the importance of dealing with trauma in organisat...
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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
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• Author(s): Dincer Atli • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - General
