Search results for “[Subject: customer-relations]”

• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...

• Author(s): Süphan Nasır • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsIn today's global economy, social media and technological advances have changed the way businesses intera...

• Author(s): Fabio Musso | Elena Druica • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsThough based on an economic transition, retailer-consumer relationship is also influenced b...

• Author(s): In Lee • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralConsumer interaction and engagement are vital components to help marketers maintain a lasting relationship wit...

• Author(s): Riyad Eid • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsThe field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological a...

• Author(s): Surabhi Singh • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsIntegration of artificial intelligence (AI) into customer relationship management (CRM) automates the sa...

• Author(s): Giuseppe Pedeliento • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsIn the rapidly changing landscape of society, understanding how consumers make purchasing decision...

• Author(s): Barbara Ciaramitaro • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsWith the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a...

• Author(s): Surabhi Singh • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsFocuses on the transformations that AI-powered CRM can bring to organisations in order to build better s...

• Author(s): Samala Nagaraj • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsEngaging customers has become an effective strategy of marketers for improving customer-brand relations...

• Author(s): Andreas Meier | Laurent Donzé • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsInformation overload has made it increasingly difficult to analyze large amounts of data...

• Author(s): Hans-Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsAs customer orientation continues to gain importance in the mar...

• Author(s): Muhammad Sabbir Rahman | Mahmud Habib Zaman | Afnan Hossain • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralThe contribution of small and medium enterprises (SMEs) i...

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

• Author(s): VIMI Jham | Sandeep Puri • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralAs marketing strategies remain an essential tool in the success of an organization o...