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Products
Shoptimism: Why the American Consumer Will Keep on Buying No M
Lee Eisenberg
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₹1,804
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₹2,156
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₹2,156
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₹2,156
(-16%)
₹1,804
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₹1,804
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• Author(s): Lee Eisenberg • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Consumer Behavior - GeneralIn this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the R...
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
Martin Lindstrom
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₹1,666
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(-31%)
₹1,155
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• Author(s): Martin Lindstrom • Publisher: MixIG • Publisher Imprint: MixIG • BISAC: Marketing - ResearchThe definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratify...
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The Real Toy Story: Inside the Ruthless Battle for America's Youngest
Eric Clark
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₹1,482
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• Author(s): Eric Clark • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Consumer Behavior - GeneralThe American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its...
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Consumerism, 4th Ed.
David A. Aaker
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• Author(s): David A. Aaker • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Consumer Behavior - GeneralThe new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey ava...
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