Search results for “[Subject: consumer-behavior]”

• Author(s): Lee Eisenberg • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Consumer Behavior - GeneralIn this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the R...

• Author(s): Martin Lindstrom • Publisher: MixIG • Publisher Imprint: MixIG • BISAC: Marketing - ResearchThe definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratify...

• Author(s): Ed Keller • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Sales & Selling - GeneralIn 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American continent flocki...

• Author(s): Melinda Davis • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Management - GeneralA wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavio...

• Author(s): Thomas Gilovich • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Social PsychologyRenowned psychologists describe the five most useful insights from social psychology that will help make you "wise" wise about why we b...

• Author(s): Stephen Budiansky • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: HorsesHorses have a shared history with man going back millennia to their domestication around 4000 B.C. Yet only in very recent years have scientists...