Search results for “[Subject: consumer-behavior]”

• Author(s): Ozlen Ozgen • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Media StudiesThe mass production and diversification of media have accelerated the development of popular culture. Thi...

• Author(s): Matthew S. Eastin | Terry Daugherty | Neal M. Burns • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Interactive & MultimediaMedia professionals today are facing numerous chan...

• Author(s): D. B. a. Mehdi Khosrow-Pour • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Industries - RetailingConsidering the global spread of e-commerce technologies and the rapid pace of o...

• Author(s): Serpil Kır • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Web - Social MediaSocial media and new social facilities have made it necessary to develop new media design processes w...

• Author(s): Cody T. Havard • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Cultural & Social AspectsWhile rivalries are a key aspect of the sports world, they are not well understood. It...

• Author(s): Robert Andrew Dunn • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Role Playing & FantasyLeisure time today is driven by fandom. Once viewed as a social pariah, the fan and a...