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Search results for “[Subject: consumer-behavior]”

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Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

Ozlen Ozgen

Hardcover

Current price ₹30,001
Original price ₹36,002
Original price ₹36,002
Original price ₹36,002
(-17%)
₹30,001
Current price ₹30,001

• Author(s): Ozlen Ozgen • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Media StudiesThe mass production and diversification of media have accelerated the development of popular culture. Thi...

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Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies

D. B. a. Mehdi Khosrow-Pour

Hardcover

Current price ₹19,880
Original price ₹23,856
Original price ₹23,856
Original price ₹23,856
(-17%)
₹19,880
Current price ₹19,880

• Author(s): D. B. a. Mehdi Khosrow-Pour • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Industries - RetailingConsidering the global spread of e-commerce technologies and the rapid pace of o...

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Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Matthew S. Eastin, Terry Daugherty, Neal M. Burns

Hardcover

Current price ₹27,074
Original price ₹32,489
Original price ₹32,489
Original price ₹32,489
(-17%)
₹27,074
Current price ₹27,074

• Author(s): Matthew S. Eastin | Terry Daugherty | Neal M. Burns • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Interactive & MultimediaMedia professionals today are facing numerous chan...

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Online Consumer Protection: Theories of Human Relativism

Kuanchin Chen, Adam Fadlalla

Hardcover

Current price ₹19,897
Original price ₹23,877
Original price ₹23,877
Original price ₹23,877
(-17%)
₹19,897
Current price ₹19,897

• Author(s): Kuanchin Chen | Adam Fadlalla • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: CommerceTechnology is a double-edged sword that not only brings convenience, but also allows for eas...

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New Media and Visual Communication in Social Networks

Serpil Kır

Hardcover

Current price ₹21,886
Original price ₹26,264
Original price ₹26,264
Original price ₹26,264
(-17%)
₹21,886
Current price ₹21,886

• Author(s): Serpil Kır • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Web - Social MediaSocial media and new social facilities have made it necessary to develop new media design processes w...

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Understanding Rivalry and Its Influence on Sports Fans

Cody T. Havard

Hardcover

Current price ₹17,791
Original price ₹21,350
Original price ₹21,350
Original price ₹21,350
(-17%)
₹17,791
Current price ₹17,791

• Author(s): Cody T. Havard • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Cultural & Social AspectsWhile rivalries are a key aspect of the sports world, they are not well understood. It...

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User Behavior in Ubiquitous Online Environments

Jean-Eric Pelet, Panagiota Papadopoulou

Hardcover

Current price ₹17,830
Original price ₹21,396
Original price ₹21,396
Original price ₹21,396
(-17%)
₹17,830
Current price ₹17,830

• Author(s): Jean-Eric Pelet | Panagiota Papadopoulou • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Interactive & MultimediaAs mobile technologies grow in popularity and widespread use,...

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Gender Considerations in Online Consumption Behavior and Internet Use

Rebecca English, Raechel Johns

Hardcover

Current price ₹16,818
Original price ₹20,182
Original price ₹20,182
Original price ₹20,182
(-17%)
₹16,818
Current price ₹16,818

• Author(s): Rebecca English | Raechel Johns • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Internet - GeneralThe use of social media and blogging websites has become more prevalent especial...

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Contemporary Approaches to Activity Theory: Interdisciplinary Perspectives on Human Behavior

Thomas Hansson

Hardcover

Current price ₹19,890
Original price ₹23,868
Original price ₹23,868
Original price ₹23,868
(-17%)
₹19,890
Current price ₹19,890

• Author(s): Thomas Hansson • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Sociology - GeneralThe human mind is best understood when it is studied in the context of meaningful and goal-orien...

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Customer-Centric Knowledge Management: Concepts and Applications

Minwir Al-Shammari

Hardcover

Current price ₹17,832
Original price ₹21,399
Original price ₹21,399
Original price ₹21,399
(-17%)
₹17,832
Current price ₹17,832

• Author(s): Minwir Al-Shammari • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Consumer Behavior - GeneralCustomer-Centric Knowledge Management (CCKM) is needed in order to build good custom...

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Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications, VOL 2

Information Reso Management Association

Hardcover

Current price ₹34,626
Original price ₹41,552
Original price ₹41,552
Original price ₹41,552
(-17%)
₹34,626
Current price ₹34,626

• Author(s): Information Reso Management Association • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Media Studies

Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications, VOL 1

Information Reso Management Association

Hardcover

Current price ₹34,606
Original price ₹41,528
Original price ₹41,528
Original price ₹41,528
(-17%)
₹34,606
Current price ₹34,606

• Author(s): Information Reso Management Association • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Media Studies

Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications, VOL 3

Information Reso Management Association

Hardcover

Current price ₹34,622
Original price ₹41,547
Original price ₹41,547
Original price ₹41,547
(-17%)
₹34,622
Current price ₹34,622

• Author(s): Information Reso Management Association • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Media Studies

Trends in Music Information Seeking, Behavior, and Retrieval for Creativity

Petros Kostagiolas, Konstantina Martzoukou, Charilaos Lavranos

Hardcover

Current price ₹19,884
Original price ₹23,861
Original price ₹23,861
Original price ₹23,861
(-17%)
₹19,884
Current price ₹19,884

• Author(s): Petros Kostagiolas | Konstantina Martzoukou | Charilaos Lavranos • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Instruction & Study - GeneralIn the literature of information...

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Analyzing Human Behavior in Cyberspace

Zheng Yan

Paperback

Current price ₹13,727
Original price ₹16,473
Original price ₹16,473
Original price ₹16,473
(-17%)
₹13,727
Current price ₹13,727

• Author(s): Zheng Yan • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Social Aspects - GeneralThe rapid evolution of technology continuously changes the way people interact, work, and learn....

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Analyzing Human Behavior in Cyberspace

Zheng Yan

Hardcover

Current price ₹17,799
Original price ₹21,359
Original price ₹21,359
Original price ₹21,359
(-17%)
₹17,799
Current price ₹17,799

• Author(s): Zheng Yan • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Social Aspects - GeneralThe rapid evolution of technology continuously changes the way people interact, work, and learn....

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Encyclopedia of Cyber Behavior ( Volume 1 )

Zheng Yan

Hardcover

Current price ₹64,469
Original price ₹77,363
Original price ₹77,363
Original price ₹77,363
(-17%)
₹64,469
Current price ₹64,469

• Author(s): Zheng Yan • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Women's Studies

Encyclopedia of Cyber Behavior ( Volume 2 )

Zheng Yan

Hardcover

Current price ₹64,472
Original price ₹77,367
Original price ₹77,367
Original price ₹77,367
(-17%)
₹64,472
Current price ₹64,472

• Author(s): Zheng Yan • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Women's Studies

Encyclopedia of Cyber Behavior ( Volume 3 )

Zheng Yan

Hardcover

Current price ₹64,463
Original price ₹77,356
Original price ₹77,356
Original price ₹77,356
(-17%)
₹64,463
Current price ₹64,463

• Author(s): Zheng Yan • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Women's Studies

Encyclopedia of Mobile Phone Behavior, Vol 3

Zheng Yan

Hardcover

Current price ₹97,921
Original price ₹117,506
Original price ₹117,506
Original price ₹117,506
(-17%)
₹97,921
Current price ₹97,921

• Author(s): Zheng Yan • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Human-Computer Interaction (HCI)