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Products
Sensory Marketing in Retail: An Introduction to the Multisensory Nature of Retail Stores
Arto Lindblom
Paperback
Current price
₹5,734
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₹5,849
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₹5,849
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₹5,849
(-2%)
₹5,734
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₹5,734
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• Author(s): Arto Lindblom • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: General Books • BISAC: Marketing - GeneralFrom the Back CoverSensory marketing is a way to differentiate businesses from their competition while influenci...
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Billions: Selling to the New Chinese Consumer
Tom Doctoroff
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₹1,044
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₹2,087
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₹2,087
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₹2,087
(-50%)
₹1,044
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₹1,044
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• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...
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Marketing Tourism and Hospitality: Concepts and Cases
George, Richard
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₹4,040
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₹6,214
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₹6,214
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₹6,214
(-35%)
₹4,040
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₹4,040
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• Author(s): George | Richard • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismThis textbook explores the fundamental principles of marketing applied to to...
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Market Interrelationships and Applied Demand Analysis: Bridging the Gap Between Theory and Empirics in Commodities Markets
Wohlgenant, Michael K.
Paperback
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₹4,774
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₹7,344
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₹7,344
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₹7,344
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₹4,774
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₹4,774
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• Author(s): Wohlgenant | Michael K. • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - AgribusinessFrom the Back CoverThis textbook addresses the core issues facing economists concerning pr...
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