Search results for “[Subject: consumer-behavior]”

• Author(s): Arto Lindblom • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: General Books • BISAC: Marketing - GeneralFrom the Back CoverSensory marketing is a way to differentiate businesses from their competition while influenci...

• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementDelves into the psyches of Chinese consumers. This book uncovers the core drivers of behaviour and preference in key market segments, a...

• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...

• Author(s): George | Richard • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismThis textbook explores the fundamental principles of marketing applied to to...

• Author(s): Wohlgenant | Michael K. • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - AgribusinessFrom the Back CoverThis textbook addresses the core issues facing economists concerning pr...

• Author(s): Marian Salzman | Ira Matathia • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementAbout the Book Leading trendspotters Salzman & Matathia take a look at future consumer trends. Based on extensive r...

• Author(s): Marian Salzman | Ira Matathia • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementAbout the Book This is a revealing exploration of a market in flux. The Future of Men looks at the important forces sha...