Search results for “[Subject: consumer-behavior]”

• Author(s): A. Coskun Samli • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - ResearchFrom the Back CoverIn this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that inter...

• Author(s): Jim Pooler • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - ResearchShopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychologi...

• Author(s): Gregory R. Woirol • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Economic HistoryFrom the price of a candy bar to the price of a house, Woirol's book demystifies prices and markets. Why do we use them, how do they work, a...

• Author(s): Unknown • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Advertising & PromotionThe essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and...

• Author(s): George Gaskell • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Energy

• Author(s): Jennifer Hill • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Children's StudiesThis gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing percepti...

• Author(s): Sanghee Sohn Cha • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Economics - MacroeconomicsThis text provides an overview of concepts, theories, and methods related to the study of household consumption. It summarizes the ...

• Author(s): George P. Moschis • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - GeneralMarketers interested in designing effective strategies to tap the increasingly lucrative mature market presently must look for relevant i...

• Author(s): Lloyd Klein • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Personal Finance - GeneralThis is the first comprehensive account of the development of consumer credit. Consumer credit is a vital force driving the development ...

• Author(s): George Moschis • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - GeneralFrom the Back CoverThis book helps organizations develop effective marketing strategies for serving the older consumer market. Assistance is...

• Author(s): Richard L. Fulton • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - GeneralFrom the Back CoverPsychologist Maddock and his co-author Fulton give the readers a clear understanding of how the mind works, based on u...

• Author(s): Frances M. Magrabi • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Economics - MacroeconomicsThis text provides an overview of concepts, theories, and methods related to the study of household consumption. It summarizes th...

• Author(s): Richard C. Maddock • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - ResearchMotigraphics is the natural complement to demographics and psychographics - the completion of a triad. For consumers, because motives a...

• Author(s): Robert Boice • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Writing - GeneralProcrastination means putting off a difficult, delayable, important task in favor of something easier, quicker, and less anxiety-provoking. It a...

• Author(s): Dennis Peck • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Sociology - GeneralThis unique collection of case studies introduces readers to many of the common yet extraordinary social problems in contemporary American soci...

• Author(s): Edward Morris • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: GeneralA group of respected historians and authorities reassess the role of B. F. Skinner and contemporary behaviorism in the history of 20th-century psychology...

• Author(s): Ernest Sternberg • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Economics - GeneralThough many still think that we live in an information economy, Ernest Sternberg asserts that the driving force in 21st-century capitalism...

• Author(s): Duane Dobbert • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Research & MethodologyContributors to this unique book explain and compare major theories drawn from several academic fields to uncover the root causes of d...

• Author(s): George Moschis • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Marketing - ResearchThe mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to d...

• Author(s): Larry Kirsch • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Public Affairs & AdministrationMeltdown reveals how the Consumer Financial Protection Bureau was able to curb unsafe and unfair practices that led to the 200...

• Author(s): Deborah Dove Gordon • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Health Care IssuesA health care executive at Harvard explains how to become a savvy consumer and get the value we all deserve for our health care spending...

• Author(s): John Ballard • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: Careers - GeneralThis highly readable career development book reveals dynamic aspects of the workplace that are hidden to many, ignored by others--factors that c...

• Author(s): Hanes Walton • Publisher: Praeger • Publisher Imprint: Praeger • BISAC: American Government - NationalThis pioneering volume advances the thesis that there exists a significant linkage between Black politics and Black political behav...