Search results for “[Subject: consumer-behavior]”

• Author(s): Andrew Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThe 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbo...

• Author(s): Jonathan Schroeder • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchA key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertis...

• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralInterpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structu...

• Author(s): Roderick J. Brodie | Linda D. Hollebeek | Jodie Conduit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHow customers and consumer behavior have been changing due to technology and other forc...

• Author(s): Bob M. Fennis • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Business And EconomicsThe Psychology of Advertising offers a comprehensive overview of theory and research in consumer...

• Author(s): Helene Brembeck | Niklas Hansson | Jean-Sébastien Vayre • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe very routines of our daily life are to a great extent the expression of ou...

• Author(s): Christina Spurgeon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. T...

• Author(s): Allan Kimmel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consum...

• Author(s): Jagdish N. Sheth | Varsha Jain • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital en...

• Author(s): Ian Steedman • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - TheoryStandard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices to be the determinants ...

• Author(s): Marion Giordan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralEducation in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many pa...

• Author(s): Dominika Maison • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualit...

• Author(s): Ahmad Jamal | Lisa Peñaloza | Michel Laroche • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThe globalization of marketing has brought about an interesting paradox: as the discipline becomes more gl...

• Author(s): Karl Moore | Niketh Pareek | Marie Parent • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFully updated to reflect the current world of marketing, this book includes all the vital information you nee...

• Author(s): Malgorzata Bartosik-Purgat | Nela Filimon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - MultilevelThis book offers a holistic perspective of consumer behavior in the 21st century in different European cul...

• Author(s): Saurabh Kumar Dixit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismConsumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangea...

• Author(s): Kam Hung | Xiang (Robert) Li • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralAs a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tour...

• Author(s): Gordon R. Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHuman consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experien...

• Author(s): Stephen Brown | Darach Turley • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and Americ...

• Author(s): Wided Batat • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchPleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumpt...

• Author(s): Julia Sophie Woersdorfer • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe increasing division and specialization of labor between the market and the nonmarket sector is a central stylized ...

• Author(s): Timothy de Waal Malefyt | Brian Moeran • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Sociology - GeneralThrough its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon power...

• Author(s): Tom Bowden-Green | Luan Wise • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis lively and engaging book helps marketers create more effective strategies and campaigns. It explores why cust...

• Author(s): Hélène Cherrier | Michael S. W. Lee • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Ethics & Moral PhilosophyIn this edited volume, the leading scholars in the field engage with consumers, marketers, corporations a...

• Author(s): John McCreery • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Cultural & Ethnic Studies - GeneralWhat role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives c...

• Author(s): Terrence Witkowski • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThe United States has been near the forefront of global consumption trends since the 1700s, and for the past century and mor...

• Author(s): Maurya Wickstrom • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPerforming Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who e...

• Author(s): Rui Vinhas Da Silva • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Corporate Finance - GeneralValue aggregation to goods and services is unbelievably important to the balance of trade of modern nations, yet it receive...

• Author(s): Yana Manyukhina • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Business EthicsThis book engages with the topic of ethical consumption and applies a critical-realist approach to explore the process of becoming and bein...

• Author(s): Saurabh Kumar Dixit | Kuan-Huei Lee | Poh Theng Loo • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismConsumer behaviour includes individual decision-making (IDM). IDM has im...

• Author(s): Pawel Bryla | Tomasz Domański • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: ImmunologyCountry of origin and consumer ethnocentrism are evolving constructs as consumers' perception of country, state, or region changes...

• Author(s): I. R. C. Hirst | W. Duncan Reekie • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsTavistock Press was established as a co-operative venture between the Tavistock Institute and Routledge & ...

• Author(s): Maria Palazzo | Pantea Foroudi • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis book delves into contemporary trends in consumer behaviour and marketing strategies in t...

• Author(s): Mica Nava | Andrew Blake | Iain Macrury • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionBuy This Book is an important contribution to the history and understanding of consumption and advertis...

• Author(s): Yves Bourdet • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsIn the years prior to this book being originally published in 1992, the study of industrial economics had been dominated by the USA...

• Author(s): Alison Hulme • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialPresenting case studies of well-known shows including Will and Grace, Birds of a Feather, Sex and the City and Absolutely...