Search results for “[Subject: consumer-behavior]”

• Author(s): Andrew Smith | Evgeniya Lukinova | John Harvey • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management, • BISAC: Consumer Behavior - GeneralMany decisions in our lives are decisions we make as consumers ...

• Author(s): Andrew Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThe 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbo...

• Author(s): Marina Bianchi • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This b...

• Author(s): Jonathan Schroeder • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchA key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertis...

• Author(s): Richard Lee | Quynh Anh Duong | Huda Khan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book consolidates and documents the influence of Western consumerism on Eastern culture and valu...

• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralInterpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structu...

• Author(s): Molenaar Cor • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWhy Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy les...

• Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Organizational BehaviorBlending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992...

• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralInterpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structu...

• Author(s): Ayalla Ruvio | Russell Belk • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art research, written by t...

• Author(s): Roderick J. Brodie | Linda D. Hollebeek | Jodie Conduit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHow customers and consumer behavior have been changing due to technology and other forc...

• Author(s): Bob M. Fennis • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Business And EconomicsThe Psychology of Advertising offers a comprehensive overview of theory and research in consumer...

• Author(s): Tanusree Dutta | Manas Kumar Mandal • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Management - GeneralHow to understand human behaviour has been a very intriguing question to medicine, computer science, economics, ps...

• Author(s): Helene Brembeck | Niklas Hansson | Jean-Sébastien Vayre • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe very routines of our daily life are to a great extent the expression of ou...

• Author(s): Helene Brembeck | Niklas Hansson | Jean-Sébastien Vayre • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe very routines of our daily life are to a great extent the expression of ou...

• Author(s): Max Blackston • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralBringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model...

• Author(s): Allan Kimmel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consum...

• Author(s): Christina Spurgeon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. T...

• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmen...

• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContext and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particul...

• Author(s): Marion Giordan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralEducation in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many pa...

• Author(s): Jagdish N. Sheth | Varsha Jain • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital en...

• Author(s): Allan Kimmel | Allan J. Kimmel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, b...

• Author(s): Maison Dominika • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualit...

• Author(s): Ian Steedman • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - TheoryStandard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices to be the determinants ...

• Author(s): Dominika Maison • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualit...

• Author(s): Ahmad Jamal | Lisa Peñaloza | Michel Laroche • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThe globalization of marketing has brought about an interesting paradox: as the discipline becomes more gl...

• Author(s): Edward P. Krugman • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psycho...

• Author(s): Karl Moore | Niketh Pareek | Marie Parent • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFully updated to reflect the current world of marketing, this book includes all the vital information you nee...

• Author(s): Jagdish N. Sheth | Varsha Jain • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital en...

• Author(s): Malgorzata Bartosik-Purgat | Nela Filimon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - MultilevelThis book offers a holistic perspective of consumer behavior in the 21st century in different European cul...

• Author(s): Saurabh Kumar Dixit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismConsumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangea...

• Author(s): Jukka Groncow | Alan Warde • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe sociology of consumption has concentrated unduly on the more spectacular and visual aspects of contempo...

• Author(s): Bob M. Fennis | Wolfgang Stroebe • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThe book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertis...

• Author(s): Kam Hung | Xiang (Robert) Li • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralAs a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tour...

• Author(s): John F. Sherry | Eileen Fischer • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Non-ClassifiableThis book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation ...