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Products
The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill, Jim Alexander
Paperback
• Author(s): Nigel Hill | Jim Alexander • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Customer RelationsCustomer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from...
View full detailsCustomer Relationship Management in the Digital Age
G. Shainesh, Jagdish N. Sheth, Varsha Jain
Paperback
• Author(s): G. Shainesh | Jagdish N. Sheth | Varsha Jain • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Customer RelationsCustomer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technolo...
View full detailsCustomer Relationship Management: The Foundation of Contemporary Marketing Strategy
Robert J. Galka
Paperback
• Author(s): Robert J. Galka • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Customer RelationsThis book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive intr...
View full detailsThe New Customer Experience Management: Why and How the Companies of the Future Address Their Customers' Needs Proactively
Ivaylo Yorgov
Paperback
• Author(s): Ivaylo Yorgov • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Customer RelationsA comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused...
View full detailsDisability and Shopping: Customers, Markets and the State
Ieva Eskyte
Paperback
• Author(s): Ieva Eskyte • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: DisabilityDisability and Shopping: Customers, Markets and the State provides an examination of the diverse experiences and perspectives of disabled customers,...
View full detailsCustomer Engagement: Contemporary Issues and Challenges
Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
Paperback
• Author(s): Roderick J. Brodie | Linda D. Hollebeek | Jodie Conduit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHow customers and consumer behavior have been changing due to technology and other forc...
View full detailsTotal Relationship Marketing
Evert Gummesson
Paperback
• Author(s): Evert Gummesson • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThis third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, area...
View full detailsCustomer Visits: Building a Better Market Focus: Building a Better Market Focus
Edward F. McQuarrie
Paperback
• Author(s): Edward F. McQuarrie • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchVisits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book prov...
View full detailsCustomer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
David Bejou, Timothy L. Keningham, Lerzan Aksoy
Paperback
• Author(s): David Bejou | Timothy L. Keningham | Lerzan Aksoy • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Customer RelationsThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed....
View full detailsGlobalisation and Employee Participation
Iordanis Psimmenos
Paperback
• Author(s): Iordanis Psimmenos • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International - GeneralFirst published in 1997, this is an important and wide-ranging book. It is rooted in a fascinating, research-based case study of...
View full detailsStrategic Partnerships in Asia: Balancing Without Alliances
Vidya Nadkarni
Paperback
• Author(s): Vidya Nadkarni • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralThis book examines the nature and implications of the increasing interaction among three secondary powers in the world: China, Russia and India. It ...
View full detailsUnderstanding Global Security
Peter Hough
Paperback
• Author(s): Peter Hough • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Politics and Current Affairs • BISAC: International Relations - GeneralFully revised and updated, this fifth edition of Understanding Global Secu...
View full detailsBeyond the Security Dilemma: Ending America's Cold War
Jason Ralph
Paperback
• Author(s): Jason Ralph • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - GeneralThis title was first published in 2001. The security dilemma has long been at the heart of the security studies discipline. M...
View full detailsCivil Society in the Information Age
Peter I. Hajnal
Paperback
• Author(s): Peter I. Hajnal • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - GeneralThis title was first published in 2002.In this age of globalization, nongovernmental organizations (NGOs) and other civil...
View full detailsRussia, America, the Bomb and the Fall of Western Europe
Brian May
Paperback
• Author(s): Brian May • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Commentary & OpinionFirst published in 1984, Russia, America, the Bomb and the Fall of Western Europe offers a dual approach to unilateral nuclear disarmame...
View full detailsArms Transfers and Dependence
Christian Catrina
Paperback
• Author(s): Christian Catrina • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Military - GeneralFirst published in 1988, Arms Transfers and Dependence was written to provide a view of arms transfers in the context of the global di...
View full detailsTrade Union Activists, East and West: Comparisons in Multinational Companies
Meardi Guglielmo
Paperback
• Author(s): Meardi Guglielmo • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Labor & Industrial Relations - GeneralThis title was first published in 2000: This text concerns the transformation of class consciousness. It shows ...
View full detailsSpinning for Labour: Trade Unions and the New Media Environment
Paul Manning
Paperback
• Author(s): Paul Manning • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Political EconomyFirst published in 1998, this volume asks: are groups or organisations beyond the sphere of Westminster politics doomed to be marginalised i...
View full detailsThe Asian Dilemma in United States Foreign Policy: National Interest Versus Strategic Planning
K. Holly Maze Carter
Paperback
• Author(s): K. Holly Maze Carter • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - GeneralFocuses on the problem through the identification of specific trends in foreign policy: isolationism, intervention, ...
View full detailsThe Struggle for Abolition: Power and Legitimacy in Multilateral Nuclear Disarmament Diplomacy
Kjølv Egeland
Paperback
• Author(s): Kjølv Egeland • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - Arms ControlCan the genie be returned to the bottle? This book investigates the pursuit by states, civil society groups, and inter...
View full detailsOrder and Disorder in the International System
Sai Felicia Krishna-Hensel
Paperback
• Author(s): Sai Felicia Krishna-Hensel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - GeneralThis volume examines the complex international system of the twenty first century from a variety of perspectiv...
View full detailsArtificial Intelligence and Law in the Communication Professions
Cayce Myers
Paperback
• Author(s): Cayce Myers • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Communication StudiesThis book analyses the current attempts to regulate artificial intelligence (AI) and its impact on the communication field. It will be of...
View full detailsRefugees in International Politics
Leon Gordenker
Paperback
• Author(s): Leon Gordenker • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - TreatiesOriginally published in 1987, Refugees in International Politics explores the nature of forced migration. It sets out sys...
View full detailsHuman Rights and Military Intervention
Alexander Moseley, Richard Norman
Paperback
• Author(s): Alexander Moseley | Richard Norman • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralThis title was first published in 2002. Was the bombing of Belgrade morally justified as an attempt to halt 'ethnic cleansing' i...
View full detailsThe Onset of World War (Routledge Revivals)
Manus I. Midlarsky
Paperback
• Author(s): Manus I. Midlarsky • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - DiplomacyFirst published in 1988, this historical and quantitative analysis of war defines systemic world wars as conflicts o...
View full detailsMilitary Strategy in an Era of Unipolar Demise: Exploring Strategic Diversity among Nations
Håkan Edström, Jacob Westberg
Paperback
• Author(s): Håkan Edström | Jacob Westberg • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - DiplomacyThis book presents a systematic comparison of the military strategies pursued by (5) great powers, (8) m...
View full detailsRethinking Authority in China's Border Regime: Regulating the Irregular
Franziska Plümmer
Paperback
• Author(s): Franziska Plümmer • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - GeneralGovernments increasingly become aware of irregular immigration and are forced to re-negotiate the dilemma of open but s...
View full detailsTowards a Politics of the Rainbow: Self-Organization in the Trade Union Movement
Humphrey Jill C.
Paperback
• Author(s): Humphrey Jill C. • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Sociology - GeneralThis title was first published in 2002: The trade union movement in twentieth-century Britain has been a cornerstone for society's mar...
View full detailsGlobalised Resistance and the Bring Back Our Girls Movement: New Dimensions of Transnational Activism
Titilope F. Ajayi
Paperback
• Author(s): Titilope F. Ajayi • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Public Policy - Social Services & WelfareThis book uncovers how women's movements in the Global South are changing the face of transnational activis...
View full detailsForeign Policy in a Constructed World
Vendulka Kubalkova
Paperback
• Author(s): Vendulka Kubalkova • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - GeneralThis volume demonstrates the application of the constructivist approach to the analysis of foreign policy (i.e. states...
View full detailsAnarchy, Order and Power in World Politics: A Comparative Analysis
Seifudein Adem
Paperback
• Author(s): Seifudein Adem • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - GeneralThis title was first published in 2002: Questioning the most fundamental assumptions of international relations theory, th...
View full detailsNegotiating the New Europe: The European Union and Eastern Europe
Dimitris Papadimitriou
Paperback
• Author(s): Dimitris Papadimitriou • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralThis title was first published in 2002: Offering a new and challenging perspective on how the European Union (EU) sought to structure its re...
View full detailsTurkey and the EU: An Awkward Candidate for EU Membership?
Arikan Harun
Paperback
• Author(s): Arikan Harun • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - GeneralThe relationship between Turkey and the European Union is an important issue in European integration. With the EU beginning ...
View full detailsThe Internationalization of Communal Strife (Routledge Revivals)
Manus I. Midlarsky
Paperback
• Author(s): Manus I. Midlarsky • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - GeneralFirst published in 1992, this edited collection argues that conflicts have a growing tendency both to intensify and to...
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Transforming East Asian Domestic and International Politics: The Impact of Economy and Globalization
Transforming East Asian Domestic and International Politics: The Impact of Economy and Globalization
Compton Robert
Paperback
• Author(s): Compton Robert • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Sociology - GeneralThis title was first published in 2002: This text attempts to bridge the gap between international relations and comparative politics, w...
View full detailsUs-Indonesian Hegemonic Bargaining: Strength of Weakness
Kivimäki Timo
Paperback
• Author(s): Kivimäki Timo • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - GeneralTitle first published in 2003. Following the terrorist attacks of September 11, 2001 and October 12, 2002 in the United Sta...
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