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Advertising and the Transformation of Screen Cultures

Bo Florin, Patrick Vonderau, Yvonne Zimmermann

Paperback

Current price ₹9,762
Original price ₹11,715
Original price ₹11,715
Original price ₹11,715
(-17%)
₹9,762
Current price ₹9,762

• Author(s): Bo Florin | Patrick Vonderau | Yvonne Zimmermann • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionAbandoning a conventional delineation of fields by medium, country, or period, this book sugge...

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Artificial Intelligence in Commercial Aviation: Use Cases and Emerging Strategies

Ricardo V. Pilon

Paperback

Current price ₹4,349
Original price ₹6,690
Original price ₹6,690
Original price ₹6,690
(-35%)
₹4,349
Current price ₹4,349

• Author(s): Ricardo V. Pilon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Engineering • BISAC: Aviation - CommercialThis book is a must read for aviation managers and all stakeholders that are interested in improvi...

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Commercial Advertising

Thomas Russell

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
Original price ₹19,980
(-35%)
₹12,987
Current price ₹12,987

• Author(s): Thomas Russell • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralThe Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not...

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A Guide to Commercial Radio Journalism

Linda Gage, Lawrie Douglas, Marie Kinsey

Paperback

Current price ₹4,137
Original price ₹4,965
Original price ₹4,965
Original price ₹4,965
(-17%)
₹4,137
Current price ₹4,137

• Author(s): Linda Gage | Lawrie Douglas | Marie Kinsey • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Radio - GeneralA Guide to Commercial Radio Journalism (1999) covers every aspect of the profession, from journalistic practice ...

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The Economics of Commercial Property Markets

Michael Ball, Colin Lizieri, Bryan MacGregor

Paperback

Current price ₹9,317
Original price ₹11,181
Original price ₹11,181
Original price ₹11,181
(-17%)
₹9,317
Current price ₹9,317

• Author(s): Michael Ball | Colin Lizieri | Bryan MacGregor • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Real Estate - GeneralThis new text provides a rigorous analysis of real estate markets. Three main sections cover: micro...

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Flagship Marketing: Concepts and Places

Tony Kent, Reva Brown

Hardcover

Current price ₹26,952
Original price ₹32,343
Original price ₹32,343
Original price ₹32,343
(-17%)
₹26,952
Current price ₹26,952

• Author(s): Tony Kent | Reva Brown • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFlagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumer...

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The Sponsor: Notes on Modern Potentates

Erik Barnouw

Paperback

Current price ₹6,780
Original price ₹8,136
Original price ₹8,136
Original price ₹8,136
(-17%)
₹6,780
Current price ₹6,780

• Author(s): Erik Barnouw • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Popular CultureThe television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause...

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Trade and Transition: Trade Promotion in Transitional Economies

Alasdair Macbean

Paperback

Current price ₹8,185
Original price ₹9,822
Original price ₹9,822
Original price ₹9,822
(-17%)
₹8,185
Current price ₹8,185

• Author(s): Alasdair Macbean • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International - EconomicsExport promotion covers various fiscal, commercial and exchange rate measures that governments can take to ensure some neutralit...

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TV Commercials: How to Make Them: Or, How Big Is the Boat?

Ivan Cury

Paperback

Current price ₹8,235
Original price ₹9,882
Original price ₹9,882
Original price ₹9,882
(-17%)
₹8,235
Current price ₹8,235

• Author(s): Ivan Cury • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Television - Direction & ProductionUnderstanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the...

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Class and Time-Based Subjective Inequality: Wealth Forecast

Nicolas Duvoux

Hardcover

Current price ₹20,337
Original price ₹24,405
Original price ₹24,405
Original price ₹24,405
(-17%)
₹20,337
Current price ₹20,337

• Author(s): Nicolas Duvoux • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Social Classes & Economic DisparityChallenging the inference in social science that taking subjectivity into account somehow conflicts with approaches ...

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Commercial Relations of England and Portugal

A. B. W. Chapman, V. M. Shillinton

Hardcover

Current price ₹27,021
Original price ₹32,426
Original price ₹32,426
Original price ₹32,426
(-17%)
₹27,021
Current price ₹27,021

• Author(s): A. B. W. Chapman | V. M. Shillinton • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralFirst Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

Energy-Efficient Office Refurbishment: Designing for Comfort

Simon Burton

Hardcover

Current price ₹16,757
Original price ₹25,780
Original price ₹25,780
Original price ₹25,780
(-35%)
₹16,757
Current price ₹16,757

• Author(s): Simon Burton • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: EnergyLittle has been published on the subject of energy-efficient refurbishment of offices, despite the growing need to refurbish older office building stoc...

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And There Was Television

Professor Ellis Cashmore, Ellis Cashmore

Paperback

Current price ₹3,519
Original price ₹5,413
Original price ₹5,413
Original price ₹5,413
(-35%)
₹3,519
Current price ₹3,519

• Author(s): Professor Ellis Cashmore | Ellis Cashmore • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Teaching Methods & Materials - Arts & HumanitiesFirst published in 1994, this book examines the extent to which televisi...

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Contract Termination in International and Domestic Trade: Buyers' Rights Under Contract Law

Bashayer Al-Mukhaizeem

Paperback

Current price ₹6,416
Original price ₹7,700
Original price ₹7,700
Original price ₹7,700
(-17%)
₹6,416
Current price ₹6,416

• Author(s): Bashayer Al-Mukhaizeem • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: MilitaryThis book highlights the right to terminate a contract, yielding invaluable insights to enable policymakers and legal practitioners to faci...

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Real Estate Investment: A Strategic Approach

Andrew Baum

Paperback

Current price ₹7,226
Original price ₹7,799
Original price ₹7,799
Original price ₹7,799
(-7%)
₹7,226
Current price ₹7,226

• Author(s): Andrew Baum • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Real Estate - CommercialReal Estate Investment: A Strategic Approach introduces professional and technical approache...

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Neoliberal Legality: Understanding the Role of Law in the Neoliberal Project

Honor Brabazon

Paperback

Current price ₹4,105
Original price ₹6,315
Original price ₹6,315
Original price ₹6,315
(-35%)
₹4,105
Current price ₹4,105

• Author(s): Honor Brabazon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Commercial - International TradeNeoliberalism has been studied as a political ideology, an historical moment, an economic programme, an institutional model...

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Airline Customer Experience: Digitalization in Passenger Services

Pushan Kumar Dutta, Martin Ricciuti, Ismail Bogrekci

Paperback

Current price ₹6,058
Original price ₹7,270
Original price ₹7,270
Original price ₹7,270
(-17%)
₹6,058
Current price ₹6,058

• Author(s): Pushan Kumar Dutta | Martin Ricciuti | Ismail Bogrekci • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Aviation - CommercialAirline Customer Experience: Digitalization in Passenger Services aims to show how digitalizat...

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Representations of Hair in Victorian Literature and Culture

Galia Ofek

Paperback

Current price ₹7,614
Original price ₹9,137
Original price ₹9,137
Original price ₹9,137
(-17%)
₹7,614
Current price ₹7,614

• Author(s): Galia Ofek • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: English, Irish, Scottish, WelshGalia Ofek's wide-ranging study elucidates the historical, artistic, literary, and theoretical meanings of the Victorians' preoc...

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Airline Customer Experience: Digitalization in Passenger Services

Pushan Kumar Dutta, Martin Ricciuti, Ismail Bogrekci

Hardcover

Current price ₹20,489
Original price ₹24,587
Original price ₹24,587
Original price ₹24,587
(-17%)
₹20,489
Current price ₹20,489

• Author(s): Pushan Kumar Dutta | Martin Ricciuti | Ismail Bogrekci • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Aviation - CommercialAirline Customer Experience: Digitalization in Passenger Services aims to show how digitalizat...

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Requisite Organization: A Total System for Effective Managerial Organization and Managerial Leadership for the 21st Century

Elliott Jaques

Hardcover

Current price ₹11,357
Original price ₹12,349
Original price ₹12,349
Original price ₹12,349
(-8%)
₹11,357
Current price ₹11,357

• Author(s): Elliott Jaques • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: LeadershipJaques has written a practical high-level, how-to book, that applies to all kinds of working organizations - industrial, commercial, service and ...

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The Income Approach to Property Valuation

Nick Nunnington, Thomas Dimopoulos, Fernanda Antunes Batista Da Silva

Hardcover

Current price ₹22,873
Original price ₹27,448
Original price ₹27,448
Original price ₹27,448
(-17%)
₹22,873
Current price ₹22,873

• Author(s): Nick Nunnington | Thomas Dimopoulos | Fernanda Antunes Batista Da Silva • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Real Estate - CommercialThe 8th edition of the longstanding and reputable textbook The Income Appr...

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Industrial Development, Technology Transfer, and Global Competition: A History of the Japanese Watch Industry Since 1850

Pierre-Yves Donze

Hardcover

Current price ₹14,244
Original price ₹21,913
Original price ₹21,913
Original price ₹21,913
(-35%)
₹14,244
Current price ₹14,244

• Author(s): Pierre-Yves Donze • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - GeneralThe phenomena of Japan emerging as one of the most competitive industrial nations in the twentieth century and the general shift of ...

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Communicating Ideas: The Politics of Scholarly Publishing

Irving Louis Horowitz

Paperback

Current price ₹6,819
Original price ₹8,183
Original price ₹8,183
Original price ₹8,183
(-17%)
₹6,819
Current price ₹6,819

• Author(s): Irving Louis Horowitz • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Media StudiesCommunicating Ideas is the first attempt to place publishing in America in its political and commercial setting. The book addresses the...

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The Black Culture Industry

Ellis Cashmore

Paperback

Current price ₹7,327
Original price ₹8,793
Original price ₹8,793
Original price ₹8,793
(-17%)
₹7,327
Current price ₹7,327

• Author(s): Ellis Cashmore • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Sociology - GeneralCashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned co...

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The Economics of Road Transport

K. G. Fenelon

Hardcover

Current price ₹10,474
Original price ₹16,113
Original price ₹16,113
Original price ₹16,113
(-35%)
₹10,474
Current price ₹10,474

• Author(s): K. G. Fenelon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - GeneralEven in an age accustomed to the rapid commercial exploitation of new inventions, the great and extensive development of mechanical road ...

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Fundamentals of Global Air Transport Geography

George Arbuckle

Paperback

Current price ₹8,415
Original price ₹9,099
Original price ₹9,099
Original price ₹9,099
(-8%)
₹8,415
Current price ₹8,415

• Author(s): George Arbuckle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Tourism, Travel Guide & Hospitality • BISAC: Aviation - GeneralFundamentals of Global Air Transport Geography details the geography of th...

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Coping with Computers in the Cockpit

Sidney Dekker, Erik Hollnagel

Hardcover

Current price ₹10,474
Original price ₹16,113
Original price ₹16,113
Original price ₹16,113
(-35%)
₹10,474
Current price ₹10,474

• Author(s): Sidney Dekker | Erik Hollnagel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Aeronautics & AstronauticsFirst published in 1999, this volume examined how increasing cockpit automation in commercial fleets across t...

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Atlantic American Societies

Alan Karras, J. R. McNeill

Hardcover

Current price ₹20,387
Original price ₹24,465
Original price ₹24,465
Original price ₹24,465
(-17%)
₹20,387
Current price ₹20,387

• Author(s): Alan Karras | J. R. McNeill • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Teaching - Subjects - Arts & HumanitiesWithin the chronological framework of Implantation, Maturation and Transition, this book provides t...

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Routledge Handbook of U.S. Counterterrorism and Irregular Warfare Operations

Michael A. Sheehan, Erich Marquardt, Liam Collins

Paperback

Current price ₹3,938
Original price ₹6,058
Original price ₹6,058
Original price ₹6,058
(-35%)
₹3,938
Current price ₹3,938

• Author(s): Michael A. Sheehan | Erich Marquardt | Liam Collins • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Security (National & International)This handbook comprises essays by leading scholars and practitioners on the top...

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Pivoting and Producing for Online TV: Australia's Transition

Alexa Scarlata

Hardcover

Current price ₹20,384
Original price ₹24,461
Original price ₹24,461
Original price ₹24,461
(-17%)
₹20,384
Current price ₹20,384

• Author(s): Alexa Scarlata • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Media StudiesThe introduction and diffusion of international subscription video-on-demand (SVOD) services in the 2010s represented the most significant dis...

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Law and the Market Economy in China

Perry Keller

Hardcover

Current price ₹25,555
Original price ₹39,315
Original price ₹39,315
Original price ₹39,315
(-35%)
₹25,555
Current price ₹25,555

• Author(s): Perry Keller • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Administrative Law & Regulatory PracticeThis volume concerns several aspects of China's changing market based economy. These include commercial contract ...

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Charles Avison in Context: National and International Musical Links in Eighteenth-Century North-East England

Roz Southey, Eric Cross

Paperback

Current price ₹3,854
Original price ₹5,929
Original price ₹5,929
Original price ₹5,929
(-35%)
₹3,854
Current price ₹3,854

• Author(s): Roz Southey | Eric Cross • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralDespite recent interest in music-making in the so-called 'provinces', the idea still lingers that music-making outside London was small in...

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The American Suburb: The Basics

Jon C. Teaford

Hardcover

Current price ₹22,886
Original price ₹27,464
Original price ₹27,464
Original price ₹27,464
(-17%)
₹22,886
Current price ₹22,886

• Author(s): Jon C. Teaford • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Sociology - UrbanThe American Suburb: The Basics is a compact, readable introduction to the origins and contemporary realities of the American suburb. Teaf...

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Reclaiming the City: Mixed Use Development

Andy Coupland

Hardcover

Current price ₹15,920
Original price ₹24,491
Original price ₹24,491
Original price ₹24,491
(-35%)
₹15,920
Current price ₹15,920

• Author(s): Andy Coupland • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Public Policy - City Planning & Urban DevelopmentMixed use development is about retaining or creating a mix of different uses in cities or neighbourhood...

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Sports Law

Simon Gardiner, Roger Welch, Simon Boyes

Hardcover

Current price ₹16,757
Original price ₹25,780
Original price ₹25,780
Original price ₹25,780
(-35%)
₹16,757
Current price ₹16,757

• Author(s): Simon Gardiner | Roger Welch | Simon Boyes • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Administrative Law & Regulatory PracticeLong established as the market leading textbook on sports law, this much-anticipate...

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Industrial Development, Technology Transfer, and Global Competition: A History of the Japanese Watch Industry Since 1850

Pierre-Yves Donze

Paperback

Current price ₹3,770
Original price ₹5,800
Original price ₹5,800
Original price ₹5,800
(-35%)
₹3,770
Current price ₹3,770

• Author(s): Pierre-Yves Donze • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - GeneralThe phenomena of Japan emerging as one of the most competitive industrial nations in the twentieth century and the general shift of ...

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