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Products
Advertising and the Transformation of Screen Cultures
Bo Florin, Patrick Vonderau, Yvonne Zimmermann
Paperback
• Author(s): Bo Florin | Patrick Vonderau | Yvonne Zimmermann • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionAbandoning a conventional delineation of fields by medium, country, or period, this book sugge...
View full detailsArtificial Intelligence in Commercial Aviation: Use Cases and Emerging Strategies
Ricardo V. Pilon
Paperback
• Author(s): Ricardo V. Pilon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Engineering • BISAC: Aviation - CommercialThis book is a must read for aviation managers and all stakeholders that are interested in improvi...
View full detailsCommercial Advertising
Thomas Russell
Hardcover
• Author(s): Thomas Russell • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralThe Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not...
View full detailsA Guide to Commercial Radio Journalism
Linda Gage, Lawrie Douglas, Marie Kinsey
Paperback
• Author(s): Linda Gage | Lawrie Douglas | Marie Kinsey • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Radio - GeneralA Guide to Commercial Radio Journalism (1999) covers every aspect of the profession, from journalistic practice ...
View full detailsThe Economics of Commercial Property Markets
Michael Ball, Colin Lizieri, Bryan MacGregor
Paperback
• Author(s): Michael Ball | Colin Lizieri | Bryan MacGregor • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Real Estate - GeneralThis new text provides a rigorous analysis of real estate markets. Three main sections cover: micro...
View full detailsFlagship Marketing: Concepts and Places
Tony Kent, Reva Brown
Hardcover
• Author(s): Tony Kent | Reva Brown • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFlagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumer...
View full detailsThe Sponsor: Notes on Modern Potentates
Erik Barnouw
Paperback
• Author(s): Erik Barnouw • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Popular CultureThe television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause...
View full detailsTrade and Transition: Trade Promotion in Transitional Economies
Alasdair Macbean
Paperback
• Author(s): Alasdair Macbean • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International - EconomicsExport promotion covers various fiscal, commercial and exchange rate measures that governments can take to ensure some neutralit...
View full detailsTV Commercials: How to Make Them: Or, How Big Is the Boat?
Ivan Cury
Paperback
• Author(s): Ivan Cury • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Television - Direction & ProductionUnderstanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the...
View full detailsClass and Time-Based Subjective Inequality: Wealth Forecast
Nicolas Duvoux
Hardcover
• Author(s): Nicolas Duvoux • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Social Classes & Economic DisparityChallenging the inference in social science that taking subjectivity into account somehow conflicts with approaches ...
View full detailsCommercial Relations of England and Portugal
A. B. W. Chapman, V. M. Shillinton
Hardcover
• Author(s): A. B. W. Chapman | V. M. Shillinton • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralFirst Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Energy-Efficient Office Refurbishment: Designing for Comfort
Simon Burton
Hardcover
• Author(s): Simon Burton • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: EnergyLittle has been published on the subject of energy-efficient refurbishment of offices, despite the growing need to refurbish older office building stoc...
View full detailsAnd There Was Television
Professor Ellis Cashmore, Ellis Cashmore
Paperback
• Author(s): Professor Ellis Cashmore | Ellis Cashmore • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Teaching Methods & Materials - Arts & HumanitiesFirst published in 1994, this book examines the extent to which televisi...
View full detailsContract Termination in International and Domestic Trade: Buyers' Rights Under Contract Law
Bashayer Al-Mukhaizeem
Paperback
• Author(s): Bashayer Al-Mukhaizeem • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: MilitaryThis book highlights the right to terminate a contract, yielding invaluable insights to enable policymakers and legal practitioners to faci...
View full detailsReal Estate Investment: A Strategic Approach
Andrew Baum
Paperback
• Author(s): Andrew Baum • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Real Estate - CommercialReal Estate Investment: A Strategic Approach introduces professional and technical approache...
View full detailsNeoliberal Legality: Understanding the Role of Law in the Neoliberal Project
Honor Brabazon
Paperback
• Author(s): Honor Brabazon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Commercial - International TradeNeoliberalism has been studied as a political ideology, an historical moment, an economic programme, an institutional model...
View full detailsAirline Customer Experience: Digitalization in Passenger Services
Pushan Kumar Dutta, Martin Ricciuti, Ismail Bogrekci
Paperback
• Author(s): Pushan Kumar Dutta | Martin Ricciuti | Ismail Bogrekci • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Aviation - CommercialAirline Customer Experience: Digitalization in Passenger Services aims to show how digitalizat...
View full detailsRepresentations of Hair in Victorian Literature and Culture
Galia Ofek
Paperback
• Author(s): Galia Ofek • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: English, Irish, Scottish, WelshGalia Ofek's wide-ranging study elucidates the historical, artistic, literary, and theoretical meanings of the Victorians' preoc...
View full detailsAirline Customer Experience: Digitalization in Passenger Services
Pushan Kumar Dutta, Martin Ricciuti, Ismail Bogrekci
Hardcover
• Author(s): Pushan Kumar Dutta | Martin Ricciuti | Ismail Bogrekci • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Aviation - CommercialAirline Customer Experience: Digitalization in Passenger Services aims to show how digitalizat...
View full detailsRequisite Organization: A Total System for Effective Managerial Organization and Managerial Leadership for the 21st Century
Elliott Jaques
Hardcover
• Author(s): Elliott Jaques • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: LeadershipJaques has written a practical high-level, how-to book, that applies to all kinds of working organizations - industrial, commercial, service and ...
View full detailsThe Income Approach to Property Valuation
Nick Nunnington, Thomas Dimopoulos, Fernanda Antunes Batista Da Silva
Hardcover
• Author(s): Nick Nunnington | Thomas Dimopoulos | Fernanda Antunes Batista Da Silva • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Real Estate - CommercialThe 8th edition of the longstanding and reputable textbook The Income Appr...
View full detailsIndustrial Development, Technology Transfer, and Global Competition: A History of the Japanese Watch Industry Since 1850
Pierre-Yves Donze
Hardcover
• Author(s): Pierre-Yves Donze • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - GeneralThe phenomena of Japan emerging as one of the most competitive industrial nations in the twentieth century and the general shift of ...
View full detailsCommunicating Ideas: The Politics of Scholarly Publishing
Irving Louis Horowitz
Paperback
• Author(s): Irving Louis Horowitz • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Media StudiesCommunicating Ideas is the first attempt to place publishing in America in its political and commercial setting. The book addresses the...
View full detailsThe Black Culture Industry
Ellis Cashmore
Paperback
• Author(s): Ellis Cashmore • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Sociology - GeneralCashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned co...
View full detailsThe Economics of Road Transport
K. G. Fenelon
Hardcover
• Author(s): K. G. Fenelon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - GeneralEven in an age accustomed to the rapid commercial exploitation of new inventions, the great and extensive development of mechanical road ...
View full detailsFundamentals of Global Air Transport Geography
George Arbuckle
Paperback
• Author(s): George Arbuckle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Tourism, Travel Guide & Hospitality • BISAC: Aviation - GeneralFundamentals of Global Air Transport Geography details the geography of th...
View full detailsCoping with Computers in the Cockpit
Sidney Dekker, Erik Hollnagel
Hardcover
• Author(s): Sidney Dekker | Erik Hollnagel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Aeronautics & AstronauticsFirst published in 1999, this volume examined how increasing cockpit automation in commercial fleets across t...
View full detailsAtlantic American Societies
Alan Karras, J. R. McNeill
Hardcover
• Author(s): Alan Karras | J. R. McNeill • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Teaching - Subjects - Arts & HumanitiesWithin the chronological framework of Implantation, Maturation and Transition, this book provides t...
View full detailsRoutledge Handbook of U.S. Counterterrorism and Irregular Warfare Operations
Michael A. Sheehan, Erich Marquardt, Liam Collins
Paperback
• Author(s): Michael A. Sheehan | Erich Marquardt | Liam Collins • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Security (National & International)This handbook comprises essays by leading scholars and practitioners on the top...
View full detailsPivoting and Producing for Online TV: Australia's Transition
Alexa Scarlata
Hardcover
• Author(s): Alexa Scarlata • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Media StudiesThe introduction and diffusion of international subscription video-on-demand (SVOD) services in the 2010s represented the most significant dis...
View full detailsLaw and the Market Economy in China
Perry Keller
Hardcover
• Author(s): Perry Keller • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Administrative Law & Regulatory PracticeThis volume concerns several aspects of China's changing market based economy. These include commercial contract ...
View full detailsCharles Avison in Context: National and International Musical Links in Eighteenth-Century North-East England
Roz Southey, Eric Cross
Paperback
• Author(s): Roz Southey | Eric Cross • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralDespite recent interest in music-making in the so-called 'provinces', the idea still lingers that music-making outside London was small in...
View full detailsThe American Suburb: The Basics
Jon C. Teaford
Hardcover
• Author(s): Jon C. Teaford • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Sociology - UrbanThe American Suburb: The Basics is a compact, readable introduction to the origins and contemporary realities of the American suburb. Teaf...
View full detailsReclaiming the City: Mixed Use Development
Andy Coupland
Hardcover
• Author(s): Andy Coupland • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Public Policy - City Planning & Urban DevelopmentMixed use development is about retaining or creating a mix of different uses in cities or neighbourhood...
View full detailsSports Law
Simon Gardiner, Roger Welch, Simon Boyes
Hardcover
• Author(s): Simon Gardiner | Roger Welch | Simon Boyes • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Administrative Law & Regulatory PracticeLong established as the market leading textbook on sports law, this much-anticipate...
View full detailsIndustrial Development, Technology Transfer, and Global Competition: A History of the Japanese Watch Industry Since 1850
Pierre-Yves Donze
Paperback
• Author(s): Pierre-Yves Donze • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - GeneralThe phenomena of Japan emerging as one of the most competitive industrial nations in the twentieth century and the general shift of ...
View full details