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Consumer Behavior: Understanding Consumers- Designing Marketing Activities
Stefan Hoffmann, Payam Akbar
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₹5,719
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• Author(s): Stefan Hoffmann | Payam Akbar • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchConsumers and behaviour Consumer Behavior Research Motivation Emotion Cognition Setting Decision Interindividual differenc...
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Proceedings of the 1996 Academy of Marketing Science (Ams) Annual Conference
Elizabeth J. Wilson
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• Author(s): Elizabeth J. Wilson • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held ...
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Childhood and Consumer Culture
D. Buckingham
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• Author(s): D. Buckingham • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - Marriage & FamilyIn recent years children have become an increasingly important consumer market, and there is growing concern about ...
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