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Commercial Advertising

Thomas Russell

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
Original price ₹19,980
(-35%)
₹12,987
Current price ₹12,987

• Author(s): Thomas Russell • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralThe Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not...

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Flagship Marketing: Concepts and Places

Tony Kent, Reva Brown

Hardcover

Current price ₹26,952
Original price ₹32,343
Original price ₹32,343
Original price ₹32,343
(-17%)
₹26,952
Current price ₹26,952

• Author(s): Tony Kent | Reva Brown • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFlagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumer...

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Analyzing Music in Advertising: Television Commercials and Consumer Choice

Nicolai Graakjaer

Hardcover

Current price ₹15,501
Original price ₹23,847
Original price ₹23,847
Original price ₹23,847
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₹15,501
Current price ₹15,501

• Author(s): Nicolai Graakjaer • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThe study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the abi...

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Class and Time-Based Subjective Inequality: Wealth Forecast

Nicolas Duvoux

Hardcover

Current price ₹20,337
Original price ₹24,405
Original price ₹24,405
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₹20,337
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• Author(s): Nicolas Duvoux • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Social Classes & Economic DisparityChallenging the inference in social science that taking subjectivity into account somehow conflicts with approaches ...

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An Interdisciplinary Approach to the Human Mind: Subjectivity, Science and Experiences in Change

Line Joranger

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
Original price ₹19,980
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₹12,987
Current price ₹12,987

• Author(s): Line Joranger • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Social PsychologyOne of the main aims of modern mental health care is to understand a person's explicit and implicit ways of thinking and acting....

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When For-Profit Meets Nonprofit: Educating Through the Market

Jared Bleak

Hardcover

Current price ₹13,219
Original price ₹20,336
Original price ₹20,336
Original price ₹20,336
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₹13,219
Current price ₹13,219

• Author(s): Jared Bleak • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Administration - GeneralThis study addresses the increasing tumult over the commercialization of higher educa...

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Ecclesiastical Lordship, Seigneurial Power, and the Commercialization of Milling in Medieval England

Adam Lucas

Hardcover

Current price ₹13,406
Original price ₹20,624
Original price ₹20,624
Original price ₹20,624
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₹13,406
Current price ₹13,406

• Author(s): Adam Lucas • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - GeneralThis is the first detailed study of the role of the Church in the commercialization of milling in medieval England. Focusing on ...

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Trade Interests and Un Funding: Commercial Earmarking of Multi-Bi Aid

Pawel Gmyrek

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
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• Author(s): Pawel Gmyrek • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International Relations - GeneralThis book examines a particular type of donor behavior - known as country earmarking of contributions - which occ...

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The Representation of the Past: Museums and Heritage in the Post-Modern World

Kevin Walsh

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
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• Author(s): Kevin Walsh • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Museum Administration and MuseologyThe 1980s and early 1990s have seen a marked increase in public interest in our historic environment. The museum...

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The Routledge Companion to Marketing and Society

Kubacki, Krzysztof

Hardcover

Current price ₹20,041
Original price ₹30,832
Original price ₹30,832
Original price ₹30,832
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₹20,041
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• Author(s): Kubacki | Krzysztof • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralThe Routledge Companion to Marketing and Society focuses on marketing for social impact a...

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Commercial Relations of England and Portugal

A. B. W. Chapman, V. M. Shillinton

Hardcover

Current price ₹27,021
Original price ₹32,426
Original price ₹32,426
Original price ₹32,426
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• Author(s): A. B. W. Chapman | V. M. Shillinton • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralFirst Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

Energy-Efficient Office Refurbishment: Designing for Comfort

Simon Burton

Hardcover

Current price ₹16,757
Original price ₹25,780
Original price ₹25,780
Original price ₹25,780
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₹16,757
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• Author(s): Simon Burton • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: EnergyLittle has been published on the subject of energy-efficient refurbishment of offices, despite the growing need to refurbish older office building stoc...

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Museum Marketing

Ruth Rentschler

Hardcover

Current price ₹16,757
Original price ₹25,780
Original price ₹25,780
Original price ₹25,780
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₹16,757
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• Author(s): Ruth Rentschler • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - GeneralMuseums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation ...

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Air Transport in the Asia Pacific

David Timothy Duval

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
Original price ₹19,980
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• Author(s): David Timothy Duval • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Aviation - GeneralAir transport in the Asia Pacific has undergone significant transformation in the last three decades. What was once a reg...

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Spatial Transformations: Kaleidoscopic Perspectives on the Refiguration of Spaces

Angela Million

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
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• Author(s): Angela Million • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Sociology - GeneralThe Open Access version of this book, available at http: //www.taylorfrancis.com/books/e/9781003036159, has been made availab...

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Designing Quality Authentic Assessments

Tay Hui Yong

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
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• Author(s): Tay Hui Yong • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Testing & MeasurementThis book examines the principles and practice of authentic assessment. It seeks to answer the following questions. What ...

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Language and Law: A Resource Book for Students

Alan Durant

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
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• Author(s): Alan Durant • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Linguistics - SociolinguisticsLanguage plays an essential role both in creating law and in governing its implementation. Providing an accessible an...

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The Business Strategies of the Major Hollywood Film Studios (1929-2024)

Guy Di Piazza

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
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• Author(s): Guy Di Piazza • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Film - GeneralSurveying the strategies employed by film studios to market and produce their most successful films between 1929 and present day, t...

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Understanding Video Games: The Essential Introduction

Simon Egenfeldt-Nielsen

Hardcover

Current price ₹12,150
Original price ₹18,691
Original price ₹18,691
Original price ₹18,691
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₹12,150
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• Author(s): Simon Egenfeldt-Nielsen • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Media StudiesThe fifth edition of this pioneering textbook takes video game studies into the next decade, highlighting changes in mobil...

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Re-Imagining the Teaching of European History: Promoting Civic Education and Historical Consciousness

Cosme Jes Gómez Carrasco

Hardcover

Current price ₹11,730
Original price ₹18,046
Original price ₹18,046
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• Author(s): Cosme Jes Gómez Carrasco • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Teaching - Subjects - Social ScienceThis book explores the challenges of teaching European history in the 21st century and provides re...

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The Evolution of Young People's Spatial Knowledge

Ignacio Castillo Ulloa

Hardcover

Current price ₹12,987
Original price ₹19,980
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• Author(s): Ignacio Castillo Ulloa • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Sociology - GeneralYoung people imagine, perceive, experience, talk about, use, and produce space in a wide variety of ways. In doing so...

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Shedding New Light on Art Museum Additions: Front Stage and Back Stage Experiences

Altaf Engineer, Kathryn H. Anthony

Hardcover

Current price ₹12,202
Original price ₹20,336
Original price ₹20,336
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• Author(s): Altaf Engineer | Kathryn H. Anthony • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Politics and Current Affairs • BISAC: Buildings - Public, Commercial & IndustrialVast sums of money spent to design, ...

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Desperately Seeking the Audience

Ien Ang

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
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• Author(s): Ien Ang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Television & VideoMillions of people all over the world are avid members of the television audience. Yet, despite the central place television occu...

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Television: Visual Storytelling and Screen Culture

Jeremy G. Butler

Hardcover

Current price ₹12,488
Original price ₹19,980
Original price ₹19,980
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• Author(s): Jeremy G. Butler • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Television - GeneralFor over two decades, Television has served as the foremost guide to television studies, offering readers an in-depth unde...

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Talking Trade: U.S. Policy in International Perspective

Robert S Walters

Hardcover

Current price ₹12,150
Original price ₹18,691
Original price ₹18,691
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• Author(s): Robert S Walters • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Commercial Policy"Challenges from Japan, opportunities in the new European Community, and prospects for developing countries' economies all re...

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Hotel Lobbies and Lounges: The Architecture of Professional Hospitality

Tom Avermaete

Hardcover

Current price ₹14,244
Original price ₹21,913
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• Author(s): Tom Avermaete • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Buildings - Public, Commercial & IndustrialThis volume in the Interior Architecture series explores the architectural significance of hotels ...

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International Indebtedness

Manfred Borchet

Hardcover

Current price ₹8,378
Original price ₹12,889
Original price ₹12,889
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• Author(s): Manfred Borchet • Publisher: Taylor & Francis • Publisher Imprint: RoutledgeThis book, first published in 1983, and written by a respected leading authority, presents the essentials of international economics in a simple and stra...

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Fundamental Principles of Law and Economics

Alan Devlin

Hardcover

Current price ₹16,339
Original price ₹25,136
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• Author(s): Alan Devlin • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Commercial - GeneralThis textbook places the relationship between law and economics in its international context, explaining the fundamentals of th...

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Architecture, Actor and Audience

Iain Mackintosh

Hardcover

Current price ₹12,987
Original price ₹19,980
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• Author(s): Iain Mackintosh • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Buildings - Public, Commercial & IndustrialUnderstanding the theatre space on both the practical and theoretical level is becoming increasi...

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Media Independence: Working with Freedom or Working for Free?

James Bennett

Hardcover

Current price ₹13,406
Original price ₹20,624
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• Author(s): James Bennett • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Media StudiesMedia independence is central to the organization, make-up, working practices and output of media systems across the globe. Often st...

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The Routledge Handbook of Religious Literacy Pluralism and Global Engagement

Hardcover

Current price ₹19,615
Original price ₹30,176
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• Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Politics and Current Affairs • BISAC: GeneralThis pioneering handbook proposes an approach to pluralism that is relational, principled, and non-relativistic, going beyon...

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Young People, Social Media and Health

Victoria Goodyear

Hardcover

Current price ₹12,987
Original price ₹19,980
Original price ₹19,980
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• Author(s): Victoria Goodyear • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Teaching - Subjects - Health & SexualityThe Open Access version of this book, available at http: //www.tandfebooks.com/doi/view/10.4324/9...

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Eu And Us Competition Law-Divided In Unity?: The Rule on Restrictive Agreements and Vertical Intra-brand Restraints

Csongor Istvan Nagy

Hardcover

Current price ₹14,498
Original price ₹22,304
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• Author(s): Csongor Istvan Nagy • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Law and Criminology • BISAC: ComparativeThis book examines the structure of the rule on restrictive agreements in the context of vertical...

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Intelligence Oversight in Times of Transnational Impunity: Who Will Watch the Watchers?

Didier Bigo

Hardcover

Current price ₹12,987
Original price ₹19,980
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• Author(s): Didier Bigo • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Intelligence & EspionageThis book adopts a critical lens to look at the workings of Western intelligence and intelligence oversight over time a...

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Organizing Sustainable Development

Aneta Kuzniarska

Hardcover

Current price ₹12,987
Original price ₹19,980
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• Author(s): Aneta Kuzniarska • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business EthicsThe role and meaning of sustainable development have been recognized in the scientific literature for decades. However, there h...

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On Twenty-Five Years of Social Epistemology: A Way Forward

James Collier

Hardcover

Current price ₹7,960
Original price ₹12,245
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• Author(s): James Collier • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: EpistemologyThis edited collection charts the development of, and prospects for, conceiving knowledge as a social phenomenon. The origin, aims an...

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