Search results for “[Subject: commercial]”

• Author(s): Bo Florin | Patrick Vonderau | Yvonne Zimmermann • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionAbandoning a conventional delineation of fields by medium, country, or period, this book sugge...

• Author(s): Ricardo V. Pilon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Engineering • BISAC: Aviation - CommercialThis book is a must read for aviation managers and all stakeholders that are interested in improvi...

• Author(s): Thomas Russell • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralThe Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not...

• Author(s): Nicolai Graakjaer • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThe study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the abi...

• Author(s): Peter Howson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Strategic PlanningCommercial Due Diligence (CDD) is about telling the difference between superior businesses and poor businesses, which is why thi...

• Author(s): Linda Gage | Lawrie Douglas | Marie Kinsey • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Radio - GeneralA Guide to Commercial Radio Journalism (1999) covers every aspect of the profession, from journalistic practice ...

• Author(s): Michael Ball | Colin Lizieri | Bryan MacGregor • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Real Estate - GeneralThis new text provides a rigorous analysis of real estate markets. Three main sections cover: micro...

• Author(s): Tony Kent | Reva Brown • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFlagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumer...

• Author(s): Thomas Russell • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: GeneralThe Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, ...

• Author(s): Nicolai Graakjaer • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThe study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the abi...

• Author(s): Erik Barnouw • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Popular CultureThe television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause...

• Author(s): Butler • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Television - GeneralFor over two decades, Television has served as the foremost guide to television ...

• Author(s): Alasdair Macbean • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International - EconomicsExport promotion covers various fiscal, commercial and exchange rate measures that governments can take to ensure some neutralit...

• Author(s): Paul Dobson/K.J. Reddy • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Law and CriminologyPart of the successful Routledge-Cavendish Q&A series, which provides students with essential advice and guidan...

• Author(s): Ivan Cury • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Television - Direction & ProductionUnderstanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the...

• Author(s): Nicolas Duvoux • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Social Classes & Economic DisparityChallenging the inference in social science that taking subjectivity into account somehow conflicts with approaches ...

• Author(s): Martin | Carey • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Music, Theatre & Films • BISAC: Film - ScreenwritingPutting a vision on the page for creative and commercial video is harder than it seems...

• Author(s): Line Joranger • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Social PsychologyOne of the main aims of modern mental health care is to understand a person's explicit and implicit ways of thinking and acting....

• Author(s): Jared Bleak • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Administration - GeneralThis study addresses the increasing tumult over the commercialization of higher educa...

• Author(s): Adam Lucas • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - GeneralThis is the first detailed study of the role of the Church in the commercialization of milling in medieval England. Focusing on ...

• Author(s): Pawel Gmyrek • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International Relations - GeneralThis book examines a particular type of donor behavior - known as country earmarking of contributions - which occ...

• Author(s): Kevin Walsh • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Museum Administration and MuseologyThe 1980s and early 1990s have seen a marked increase in public interest in our historic environment. The museum...

• Author(s): Cecilia Hansen Löfstrand • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Sociology - GeneralThis volume examines the transformation of subjectivities following contemporary societal trends with regulatory an...

• Author(s): Kubacki | Krzysztof • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralThe Routledge Companion to Marketing and Society focuses on marketing for social impact a...

• Author(s): A. B. W. Chapman | V. M. Shillinton • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralFirst Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

• Author(s): Simon Burton • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: EnergyLittle has been published on the subject of energy-efficient refurbishment of offices, despite the growing need to refurbish older office building stoc...

• Author(s): Maurice Ashley • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Commercial PolicyFirst Published in 1972. A reprinting of the original volume on Financial and Commercial Policy Under the Cromwellian Protector...

• Author(s): G. Jason Goddard • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Finance - GeneralReal Estate Valuation: A Subjective Approach highlights the subjective valuation components of residential and commercial rea...

• Author(s): Tietie Zhang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Civil ProcedureArbitration is the dominant method in the world for resolving international commercial disputes. As compared with institutional arb...

• Author(s): Ruth Rentschler • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - GeneralMuseums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation ...

• Author(s): Pawel Gmyrek • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International Relations - GeneralThis book examines a particular type of donor behavior - known as country earmarking of contributions - which occ...

• Author(s): David Timothy Duval • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Aviation - GeneralAir transport in the Asia Pacific has undergone significant transformation in the last three decades. What was once a reg...

• Author(s): Tony Huzzard • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: EducationWith business schools becoming increasingly market-driven, questionable trends have emerged, such as the conflation of academic and corpo...

• Author(s): Christoph Antons • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Administrative Law & Regulatory PracticeDuring the 1980s and 1990s Asian 'developmental states' attracted much attention in political scie...

• Author(s): Angela Million • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Sociology - GeneralThe Open Access version of this book, available at http: //www.taylorfrancis.com/books/e/9781003036159, has been made availab...

• Author(s): Michael Hviid Jacobsen • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Sociology - GeneralThis book explores death in contemporary society - or more precisely, in the 'spectacular age' - by moving beyond cla...